Best Customer Journey Mapping Tools in New Zealand
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Compare the Top Customer Journey Mapping Tools in New Zealand as of March 2026
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What are Customer Journey Mapping Tools in New Zealand?
Customer journey mapping tools help businesses visualize, understand, and optimize the entire experience a customer has with their brand, from initial awareness to post-purchase interactions. These tools allow businesses to map out the touchpoints where customers interact with the company, track customer emotions, identify pain points, and gather insights to improve customer experience (CX). Features often include drag-and-drop interfaces, integration with CRM systems, real-time data analytics, and collaboration features for cross-functional teams. By leveraging these tools, organizations can create more personalized, efficient, and seamless customer experiences across multiple channels. Compare and read user reviews of the best Customer Journey Mapping Tools in New Zealand currently available using the table below. This list is updated regularly.
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1
Kubit
Kubit
Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. -
2
Smaply
Smaply
Smaply is the leading platform for journey management, empowering teams to design, manage, and scale customer journeys across organizations. Built for those who put customers at the heart of their operations, Smaply offers robust tools to visualize journey maps and personas, enabling clear alignment and shared understanding across departments. Getting started has never been easier – no more fear of the blank page! With Smaply AI you can create a journey map in minutes, while still being 100% in control every step of the way. With Smaply’s journey management functionality, you can create structured journey hierarchies, maintain consistency across touchpoints, and manage journeys as dynamic, living assets. The platform supports centralized governance while offering flexibility, making it ideal for scaling CX initiatives in complex organizations. One of Smaply’s key strengths is its rich ecosystem of integrations, such as Google Analytics, Microsoft 365, Jira any many more.Starting Price: €390.00/year -
3
WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
4
UXPressia
UXPressia
UXPressia is a collaborative customer experience platform that allows you to create, export, and share customer journey maps, personas, and impact maps online. Some of the platform’s features include maps and personas with a predefined, easy-to-customize structure (drag and drop sections, such as text, video, embed code, touchpoints, etc.). Multiple-persona journey maps. Design View (journey atlas) to specify relations between mapping initiatives. 120+ free templates for 10+ industries to use as a starting point. Text and audio comments, dot votes, and reactions. Storyboard library and image formatting. Default and custom tooltips. Color themes for journey maps. Team library for touchpoints, images, channels, etc. Link and email sharing. Presentation mode. Branding and high-quality exports (PNG, PDF, CSV, and PPTX). Teams will especially enjoy collaborative options and the possibility to standardize and scale their projects.Starting Price: $13.30 per month -
5
Skippership
Skippership
Do you know exactly where your users struggle, such as when they encounter errors during checkout that cause them to abandon their carts? With Skippership's new AI-powered tools, you can easily spot, understand, and resolve these problems faster than ever before. Skippership combines session recordings, interactive heatmaps, goal and funnel tracking, and journey analysis into a single, intuitive dashboard. Here's what sets us apart: our AI reviews your session recordings, makes sense of every user action, finds points where people get stuck, highlights issues, and even suggests real, practical solutions on the spot.Starting Price: $27/month -
6
Custellence
Custellence
The journey mapping tool for customer journey managers and CX professionals. Journey maps in Custellence will help you present the customer journey in a professional and convincing way. Every detail in the software is built for you to succeed with putting the customer journey on the agenda of the management: 1. Create a visually strong and convincing customer case that will resonate with managers and stakeholders 2. Be able to convey key points about your customer journeys to test rest of your organisation 3. Feel confident when walking someone through and presenting the customer story Custellence saves time and gives you confidence by having an intuitive interface combined with the right amount of journey mapping smartness. Effortless and intuitive. Start creating journey maps and service blueprints from day one - no manuals required, and without being a designer.Starting Price: $28.00/month/user -
7
Feedbackly
Feedbackly
Feedbackly offers an all-in-one Customer experience measurement and analytics platform that enables you to automate the analysis of your entire Customer experience journey with behavioral targeting, intelligent automation, and predictive analytics based on real emotions. With Feedbackly, you can collect customer feedback from almost any channel imaginable, analyze it all in one place, and let smart integrations take action on your feedback automatically. Feedbackly is the only CXM platform that enables you to measure the Emotional Value Index (EVI®) while providing insight on how your customers’ emotions impact revenue and churn throughout the entire customer journey. Since our mission is to help companies create the world’s happiest customers, we make sure that our customers are the happiest- more than 95% of our customers stay with us! This is because Feedbackly provides all the tools, methods, and training needed for attracting and retaining more customers with a better CX -
8
Mouseflow
Mouseflow
Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.Starting Price: $31 per month when paid yearly -
9
Emotics
Adoreboard
Emotics is an emotion analytics platform that turns text data from customer and employee feedback into business answers. Emotics assigns emotions and themes into strengths, weaknesses, opportunities and threats so you can take a strategic view of your customer or employee experience. Automatically generates benchmarks to generate insights on how you compare to competitors and the specific aspects of CX that you need to improve or optimize. Provides a window into the causes of emotional responses by providing a warning system for emotions that provoke actions. Measure the intensity of emotion expressed by customers across 8 emotion indexes and 24 emotions to pinpoints emotions driving themes that damage or improve the perception of CX. Enables a 360° view of customer by connection with NPS, CSAT, product reviews, social data and tools like SurveyMonkey and Zendesk. Emotics makes sentiment analysis redundant and goes further than NPS.Starting Price: $289 per month -
10
Reveall
Reveall
Reveall is a software platform that makes continuous product discovery simple. We focus on helping you make sense of your research and use your customer insights to spot, prioritize and validate opportunities – making continuous product discovery a breeze. You come to Reveall when you want to deeply understand your customers to develop products that perfectly suit their needs.Starting Price: €19 per month -
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TheyDo Journey AI
TheyDo
CX and design teams map customer journeys to bring insights and data together. TheyDo enables your business to align strategy, planning, and delivery around journeys. With Journey AI you can turn research into high-quality journeys. Get everyone on the same page with a clear journey hierarchy and a set taxonomy. Set your business goals and show how tackling big opportunities across journeys delivers results. Most organizations have hundreds of journeys that make up the customer experience, Journey AI maps them all out. Create a consistent way of working with journeys at the heart of operations. When everything is important, nothing is. TheyDo helps to uncover top customer needs. Track work across teams and impact NPS and CSAT together. Onboard your entire organization with SSO and make sure all departments find their place around the customer journeys. Once you get to the point where you’re discovering opportunities that you wouldn’t have otherwise found, we offer three simple plans.Starting Price: $65 per month -
12
ZEPIC
ZEPIC
ZEPIC is an AI-infused Customer Engagement Platform that delivers hyper-personalized experiences throughout the customer lifecycle. With Zenie AI at its core, it unifies data, automates cross-channel campaigns, and provides actionable insights, empowering marketers to excel. The platform's built-in CDP offers a 360-degree customer view, driving intelligent audience segmentation and omnichannel activation. ZEPIC's award-winning, intuitive interface enables businesses of all sizes to create impactful marketing campaigns without the need for technical expertise— accelerating business growth.Starting Price: $30/month -
13
Marketing Star
Marketing Star
Marketing Star makes it easy to orchestrate, launch, and analyze effective customer journeys, all in one place. Experience seamless CX that shines and takes your multichannel marketing game to the next level. Convert your audience from more than one angle. Reach your customers where they are with email, SMS, WhatsApp, QR code, and more. Build scalable and evolving communications that move your customers towards conversion, no matter the channel. Experience the power of multichannel marketing and convert like never before. Easily craft single-blast campaigns or orchestrate complex multi-channel customer journeys using proven tools and dynamic personalization. Get the flexibility to create scalable campaigns that keep your customers engaged every step of the way. Craft and manage templates for emails, SMS messages, landing pages, and more with ease, without the need for technical expertise. Our intuitive template builder saves you valuable time and effort.Starting Price: $100 per month -
14
crowd.dev
crowd.dev
Crowd.dev is an open source developer data platform designed to help companies unify community, product, and customer data, providing actionable insights for go-to-market teams. By integrating with platforms such as GitHub, Discord, Slack, and LinkedIn, crowd.dev consolidates developer interactions across various touchpoints, offering a comprehensive view of the customer journey, even before formal engagement. The platform features AI-powered data enrichment, enhancing contact and organization profiles with over 25 attributes, including emails, social profiles, work experience, and technical skills, as well as more than 50 organization attributes like industry, headcount, and revenue. Advanced analytics and reporting tools enable users to identify trends, perform sentiment analysis, and access opinionated reports on topics like product-market fit and open-source community activity.Starting Price: Free -
15
Fibotalk
Fibotalk
No sweat one line code implementation. Get all user events like clicks and page changes. Track user experience parameters like load times, crashes, API latencies, and much more on a per user basis. Configure KPIs later. Get active lists like the trial, true evaluators, and losing interest users. With powerful filters find users based on advanced parameters, e.g., who have and have not used certain features or those who come from specific geographies. Deliver non-intrusive announcements in the application. Increase feature adoption, subscription conversion and onboarding success. Nudge users to new releases and premium features with inbuilt call to action option. Net Promoter Score (NPS) is a great indicator of user's perception. Track changing customer sentiments with publish and forget in-product NPS. The feedback request is triggered based on rules, increasing the response rate. -
16
ChurnIQ
Cleeng
Put data science at the heart of your subscription business. ChurnIQ 2.0 gives you specialized retention analytics and AI-detected subscriber insights. ChurnIQ uniquely tackles subscription cancellations at every stage of the subscriber journey. ChurnIQ also lets you easily analyse and create different segments. So you can quickly trigger the campaigns most likely to retain and grow that segment’s value. ChurnIQ’s S3 data lake allows you to create a single view of your subscriber, no matter how many different tools you currently use. See how you are performing at every point in the customer journey with the ChurnIQ analytics dashboard. See the whole picture instead of disconnected data points. Get practical root cause diagnosis on your subscribers’ cancellations. ChurnIQ identifies customer segments for you based on their behavior, satisfaction levels, and lifecycle stages.Starting Price: $0.29 + 2.9% per transaction -
17
Konnecto
Konnecto
Konnecto is the only solution that reverse-engineers your competitors' consumer journeys, identifies upper-funnel purchase attribution vulnerabilities, and surfaces daily recommendations that will increase your online sales and help you stop the guessing game. Gain visibility to all stages of your and your competitors' consumer journeys. AI identifies the purchase attribution gaps so you can quickly capitalize on opportunities that will impact your online sales. Use these insights to build your winning GTM strategy and execution plan while leaving your competitors in the dark. It's time to have a look at what's happening out there, beyond your data, where opportunities lie. Konnecto reverse engineers consumer purchase journeys on your competitor's assets all the way up the funnel. We provide daily recommendations on marketing opportunities based on an ongoing analysis of behaviors, segments, and competitors, so you can make the most of your budget every day. -
18
Ai-Intelekt
Ai-Intelekt
Say goodbye to marketing tunnel vision and solutions that just don’t cut it. Say hello to a turnkey, flexible platform that drives real-time buying decisions and adjusts to your business needs, and empowers you to create seamless, omnichannel experiences that adapt to each customer, from the first touchpoint to the last. Ai-Intelekt implements hyper-personalization, prescriptive analytics, customer journey analytics, & closed-loop integration. Hyper-personalization allows you to create deeply personalized customer journeys of your brand through coordinated, informed actions & campaigns. Track the journey taken by each lead and customer so you always know their preferred path, chosen messaging, service background or purchase history. Predictive analytics Take control of your customer’s lifetime value by employing the power of true artificial intelligence (AI). Forecast outcomes based on behavioral data, historical sales, and actions to accelerate the customer journey. -
19
Crewcharge
Crewcharge
Drive customer engagement by personalized workflows on user behavior! The cookie-free solution to track your customer behavior. Privacy-first approach, with extreme flexibility. Worry-free GDPR compliance. Product analytics tools like Google Analytics tell you how many people are using a feature. Customer analytics tells you which customer is able to achieve success. All-in-one dashboard to deploy retention strategies. Your product has a wide use case, but customers signup for one need, and it's your job to ensure their success. We've built 50+ customer retention strategies to help you get great feedback at the right time. Turn your customers into promoters. While it's great to have campaigns to ask for feedback, timing is critical. We offer several email templates to ask for feedback, at the right time. From surveys after free trials to booking meetings for dormant customers, we help you get the most out of your customers.Starting Price: $49 per month -
20
Click2Buy
Click2Buy
The most efficient buyer’s journey for brands. Benefit from free qualified traffic to your physical and online points of sale. A 100% free solution to capture intentional traffic, communicate your offers, and highlight your services. Brands rely on a wide range of digital media (company website, display ads, videos, social media ads, marketing, etc.) to enhance the value of their products and positioning. These communications generate traffic for your points of sale. Geolocation, contact details for points of sale, product availability, pricing, business hours, etc. We enhance the digital communications of brands with useful information that simplifies the consumer’s decision and sends them to your points of sale. Click & collect, delivery, home installation, refund policy, extended warranty, etc. All the services that enhance your positioning and allow you to help your clients can be displayed using our tool.Starting Price: Free -
21
B2Metric
B2Metric
Customer intelligence data platform that helps brands analyze and predict user behavior across multi-channels. Analyze your data quickly and accurately. Identify customer behavior patterns and trends to make informed decisions with the power of AI and ML solutions. B2Metric can integrate with endless sources including databases you use the most. Optimize your retention strategies by predicting customer churn and taking preventive actions accordingly. Categorize customers into distinct groups based on their behaviors, characteristics, and preferences to enable targeted marketing. Refine marketing strategies using data-driven insights to enhance performance, targeting, personalization, and budget optimization. Provide unique customer experiences by optimizing touchpoints and tailoring marketing efforts. AI-based marketing analytics that reduces user churn & increases growth. Identify your customers at risk of churn and develop proactive retention strategies with advanced ML algorithms.Starting Price: $99 per month -
22
Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. A patented data governance framework provides governance capabilities that protect customer data — including data labeling, consent management, and role-based permissions — ensuring AI-driven insights don't expose sensitive customer information. Teams can then support compliant personalization and engagement strategies by activating insights directly in Adobe Real-Time CDP and Journey Optimizer.
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23
rampmetrics
rampmetrics
Ditch your homegrown solution for the most robust, detailed, automated attribution data to optimize marketing performance, right out of the box. Don’t use a homegrown solution to understand your ROI. You need dedicated attribution software, you need rampmetrics. Capture the other 80-90% of the data you’re missing. Get out of the minutia and into the marketing. See all the information you need to make decisions. rampmetrics uses multiple layers of collection and checks both online and offline content to offer the highest automated conversion tracking in the industry. Install a simple script on your landing pages or webhooks, and rampmetrics will automatically track conversions, monitor data, identify mistakes, and analyze your full funnel. After rampmetrics analyzes your full funnel and related activities, you’ll get up to 400x more multi-dimensional data that can be configured into customizable views.Starting Price: $500 per month -
24
Adobe Journey Optimizer
Adobe
Adobe Journey Optimizer enables brands to deliver personalized customer experiences across channels like email, web, app, and mobile in real time. Built on Adobe Experience Platform, it unifies customer data into real-time profiles, ensuring relevant interactions at every touchpoint while maintaining compliance through robust data governance. Marketers can design multi-step customer journeys with a drag-and-drop canvas, activating real-time messages and offers based on behaviors, business events, and contextual data. Journey Optimizer simplifies content creation with visual editing or HTML coding, a centralized asset repository, and dynamic personalization for meaningful connections. Leverage AI to test and optimize strategies, ensuring data-driven decisions and impactful engagement. Journey Optimizer helps brands cut through the marketing noise with powerful tools for journey orchestration and personalization, anticipating and meeting customer needs with precision. -
25
Trencube
Trencube
An analysis tool geared to your business to allow you to adapt to your customers' behaviors. Information updated in real time on your digital communication media. People know they are reducing their exposure to the risk of too much traffic. Make connections through different channels, and social networks. Real-time traffic sensors, global fleet, recurrence of visits. You identify your sensors in operation, as well as their locations. You can zoom in on the map and move around the streets. You can see the busy areas on the selected dates. -
26
Sutherland Perform
Sutherland
Sutherland Perform analyzes customer interactions across multiple parameters. It examines employee compliance and adherence to prescribed customer engagement processes to monitor and track employee behavior. This identifies new opportunities that can help employees transform the customer experience. Perform utilizes customer voice, email, chat, and social interactions to provide actionable insights at an agent, team, manager, channel, LOB, and company-wide level. These insights help employees see through personalized coaching how they can better assist customers and the changes they can adopt in the future to deliver a better experience. Our tools, technology, and our people, ensure your business can thrive in an increasingly remote world. Our teams help you unlock high-performance outcomes with flexible, resilient services delivered dynamically from anywhere in the world. -
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Dragonfly AI
Dragonfly AI
Dragonfly AI uses cutting-edge neuroscience to accurately and instantly show what grabs audiences' attention first across any content. Teams across the world’s biggest brands and agencies are using Dragonfly AI. Our suite provides everything you need to start improving the performance of your content instantly. Get real-time insight that uncovers what really grabs your customers’ attention. Understanding how design decisions impact audience attention eliminates guesswork and helps you to optimize your digital and real-world content and experiences throughout the design lifecycle. Effective testing and experimentation programs require significant investments of time, money, and expertise. Dragonfly AI provides easy-to-understand attention insights in real-time, enabling you to test ideas in seconds and maximize the value of user testing. Increase efficiencies across your design cycles with predictive analytics’ attention. -
28
Acoustic Insights
Acoustic
Leverage smarter analytics to optimize your customer experience and quickly attract, engage, and convert visitors into loyal customers. Understand customers at multiple levels, with behavior data views ranging from individual sessions to full-scale, multi-channel journeys. Visualize the cross-channel customer journey and see every touchpoint that might influence a buying decision. Learn why customers abandon pages and get recommendations on how to get them back. Collect data at the visitor, page, and session levels, showing which fields customers abandon, how much time it takes them to perform a task, how often they replicate an action, and more. Target messaging based on customers’ online behavior and guide customers with personalized, engaging experiences. Understand why a campaign is successful or unsuccessful, then quickly optimize the experience for increased engagement, instead of spending time recreating issues. -
29
OpenText Core Journey
OpenText
OpenText Core Journey is a customer journey management platform that centralizes event data from every channel, device, and application to create a unified view of customer behavior. It empowers CX and marketing teams with real-time analytics through AI-driven dashboards that surface key trends and engagement opportunities. The platform enables organizations to map customer journeys, automate next-best actions, and deliver personalized experiences that improve retention. As a fully cloud-native solution, it deploys quickly and scales effortlessly across business units. Its intelligent orchestration tools allow teams to act on insights immediately, reducing operational blind spots. OpenText Core Journey ultimately helps businesses turn raw interaction data into orchestrated, meaningful customer engagements. -
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SankeyJourney
SankeyJourney
SankeyJourney is a powerful online tool designed for customer journey analysis within an app or website. With just a few clicks, users can upload a CSV file containing event data, and in a matter of seconds, a Sankey diagram or flow chart is generated, providing an interactive data visualization dashboard. It offers a variety of customization options, such as adjusting the number of steps, filtering events, grouping them, focusing on a session level, customizing colors and label sizes, and highlighting specific paths by clicking on nodes and segments. Users can also use the "event looping" feature to clean up redundancies and discover new patterns in users' journey. By analyzing their customer's journey, users can identify bottlenecks in the process and make improvements to increase engagement and retention.Starting Price: $19.99 per month
