Compare the Top Web Analytics Software in Australia as of April 2026

What is Web Analytics Software in Australia?

Web analytics software is a type of software that enables businesses track, measure, and analyze the behavior of visitors on their websites. These platforms provide insights into key metrics such as page views, traffic sources, user demographics, conversion rates, and bounce rates. Web analytics software allows organizations to optimize their websites by identifying areas for improvement, understanding user preferences, and measuring the effectiveness of marketing campaigns. It also helps businesses make data-driven decisions to improve user experience, increase website performance, and drive more conversions. Compare and read user reviews of the best Web Analytics software in Australia currently available using the table below. This list is updated regularly.

  • 1
    Semrush

    Semrush

    Semrush

    Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.
  • 2
    WebCEO

    WebCEO

    WebCEO

    WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.
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    Starting Price: $36.00/month
  • 3
    ContentKing

    ContentKing

    ContentKing

    ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.
    Starting Price: $99/month
  • 4
    Moz Pro
    Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.
    Starting Price: $49 per month
  • 5
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 6
    AgencyAnalytics

    AgencyAnalytics

    AgencyAnalytics

    AgencyAnalytics is the #1 cloud-based marketing reporting software for agencies. Save time, boost revenue and impress your clients with insightful reports and live marketing dashboards that show your full marketing impact. Monitor all of your marketing channels in one place. AgencyAnalytics integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. All fully branded for your agency. Give clients login to the interface or app as if you built the platform in-house. AgencyAnalytics includes a full suite of SEO tools designed to streamline your agency. Track rankings, monitor backlinks, perform technical SEO audits, and track the competition with our built-in SEO tools. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, scalable pricing starting at just $49 per month. Try it free for 14 days, no credit card required. Start your free trial now!
    Starting Price: $60.00/month
  • 7
    BrightEdge

    BrightEdge

    BrightEdge Technologies

    BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers. BrightEdge reveals the true intent behind search queries, exposes true competitors for each content topic, and shines a spotlight on opportunities. Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies. Data Cube shows you the complete list of keywords that a web page or domain is ranking for. Evaluate them to create new and better-performing content that engages your customers and is more easily found in search engines by your qualified prospects. Build a successful, high-performing website for business and brand awareness. Track and use the deep data, web-wide context, and recommendations to optimize.
  • 8
    Elite Site Optimizer

    Elite Site Optimizer

    eGrove Systems

    Elite Site Optimizer - a comprehensive website audit and optimization tool making digital marketing easy. Elite Site Optimizer offers a complete suite of SEO, Audit, Optimization and Content quality check features. A platform to identify and fix issues with your website's content, performance, accessibility, and Total Experience! Leverage the power of 60+ tools and make a smarter step to digital transformation. What Elite Site Optimizer can do for you: > Audit your website’s content and code > Find out if your site is accessible > Make your site more discoverable on search engines > Help you build your own SEO marketing strategy > Provide reports about every last detail of your site.
    Starting Price: $49.00/month
  • 9
    Advanced Web Ranking
    Fresh rankings daily, weekly and on-demand. For desktop, mobile and local searches. Packed nicely into white-label reports. Accessible from any device. Accurate and fresh rankings across any device, search engines or languages. Engaging SEO reports ready to be shared with clients in minutes. Thorough and actionable monitoring of your competitive landscape.
    Starting Price: $49 per month
  • 10
    diib

    diib

    diib

    Grow your website with diib. Easy to understand growth plan. Benchmark against your competitors. Takes 60 seconds to start. Diib™ starts by analyzing your website and identifying the biggest opportunities to grow your sales. With our automated tools your revenue has no limit. Unlock the power of your site with our free revolutionary tools. Our Answer Engine™ and powerful diagnostic tool will scan your site and come up with a customized growth plan by simply giving you the answers. We don’t just measure data, we transform it into real $ values for your business past, present, and future. You can also see how you stack up in your industry. Keep track of all your efforts and learning so you can see how far you’ve come! The more progress you see, the more you’ll keep going! Tips, tools, and tutorials are at your fingertips. We have a huge library of 1000s of videos, articles, white papers, and ebooks. Be the best DIY Marketer around!
    Starting Price: $29.99 per month
  • 11
    Huckabuy Cloud
    Huckabuy Cloud includes three software solutions, structured data markup, dynamic rendering, and page speed. Benefits of dynamic rendering: Maintain a version of your site optimized for Search Bots Maintain a version of your site optimized for the user experience Installation is as easy as changing your DNS Index more of your content marketing efforts benefits of page speed, improve user & bot experiences without the help of development. Increase your performance score 15-30 points. Search is a zero-sum game. Moving up the rankings requires displacing your competitors. Our software products will give you a decisive edge on the competition, no matter who you’re up against. Our target customer is anybody that’s interested in increasing their organic search traffic. They range from SaaS to e-commerce, travel, insurance, and nonprofits. Most websites aren’t fully optimized today for a search engine to come and understand them. They don’t have a technical SEO strategy.
    Starting Price: $500 per month
  • 12
    KamuSEO

    KamuSEO

    KamuSEO

    It's a complete visitor and SEO analytics, a great tool to analyze your site's visitors and analyze any site's information. It has the ability to analyze your own website's information. It has the ability to analyze any other website's information. It has a native API by which developers can integrate its facilities with another app. KamuSEO is an app to analyze your site visitors and analyze any site's information such as Alexa data, similar web data, whois data, social media data, Moz check, search engine index, Google page rank, IP analysis, malware check, etc. Input a domain name and you will get a js code. Copy the embedded js code and paste it into your web page. You will get a daily report about your website. You will get some bonus utility tools such as email encoder/decoder, metatag generator, tag generator, plagiarism check, valid email check, duplicate email filter, URL encoder/decoder, etc.
    Starting Price: $29 per month
  • 13
    DemandJump

    DemandJump

    DemandJump

    DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.
    Starting Price: $99 per month
  • 14
    Botify

    Botify

    Botify

    Search engines like Google miss about half of the content on large, enterprise websites. Missed content = missed profits. Botify helps you uncover those missed opportunities and turn them into profitable business outcomes, all in a platform that’s built for the size, scale, and complexity of your enterprise website. That’s why so many of the world’s largest brands trust Botify. We’re giving brands the tools they need to cut through the complexity of the Modern Web, saving time, reducing risk, and increasing their traffic — all while driving sustainable revenue. Get insights from each stage of the organic search process. Save time and mitigate risk with prioritized actions and alerts. Maximize impact by driving faster results. Botify supports some of the most experienced SEOs in the world who work hard every day to preserve and grow traffic for some of the biggest, most complex sites on the web.
  • 15
    AuthorityLabs
    Use our search engine ranking and keyword data to automate your SEO monitoring, track local and mobile rankings, and recover not provided keywords. Dig into the most accurate and granular data available by tracking search results by state, city, and even postal code. Stay on the cutting edge by tracking your mobile ranking and the keywords mobile users are using with our device-specific data. Take AuthorityLabs for a test drive for 14 days. Add your domains, track your competitors and see our data in action. Our trials are risk free, no credit card is required, and you can test out all of the features for the plan you select. Make AuthorityLabs yours by using your company branding. Ensuring seamless client reporting. Your team, clients, and even your boss can all have their own login for reporting.
    Starting Price: $49 per month
  • 16
    Unamo

    Unamo

    Positionly

    Unamo provides the tools to let every team unleash their full potential. Unamo SEO (Search Engine Optimization) provides clients with daily keyword rankings for both mobile and desktop searches, an on-page optimization checker, reports, and a comprehensive competitor analysis. Unamo SMM (Social Media Monitoring) allows you to effectively monitor your brand, manage your reputation, understand the public sentiment about a topic, track your competitors, and gain new clients. Gain more traffic, improve your rankings and leave the competition behind. Analyze all your social media data in one place and compare with competitors. See how users interact with your website so you can improve conversion rates.
    Starting Price: $19 per month
  • 17
    Screpy

    Screpy

    Screpy

    Complete the guide tasks created with the power of AI, increase page speed, improve your UX, eliminate cross-device errors, and guarantee 100% SEO success. Meet your toolset powerful yet easy to master! Screpy won’t overwhelm you with complex metrics, code algorithms, and technical concepts! It analyzes, presents scores, and creates step-by-step guidelines to help you reach a wider audience. No more feeling amateurish when competing with masters in the market! Be stronger, bigger, and more ambitious! Aren’t you a professional? That is okay! Screpy offer you step-by-step tasks to do, and show the potential influence of each of them on your overall score! How can you increase your traffic if you don’t know where you are exactly? Screpy tells you the truth! We analyze your ranking for each and every keyword, offer you related keywords to be targeted and show you how your web page grows step by step. Make your work, click on Screpy, see what you have managed.
    Starting Price: $2 / mo
  • 18
    Marketing 360
    Deliver amazing results for your sales and marketing campaigns with Marketing 360. An award-winning platform built for small to medium-sized businesses, Marketing 360 combines digital marketing software and dedicated marketing services to help SMBs grow. The platform's top features include a powerful marketing CRM, UXi Rainmaker Websites, Natural Listing Ads, Top Placement Ads, Social Targeting Ads, On-Demand Marketing Services, and more.
  • 19
    Agency360

    Agency360

    Agency360

    All-In-One White Label Reporting Platform for Agencies. Ads, Web leads B2B, SEO, Web Analytics, Social Media, Form Tracking, Intuitive reports including white label feature. Advertising – Give your clients a rapid overview of the results you generate for them. It has never been easier to give your clients insight into the results you generate for them online. Agency360 sets up consistent reports that are easy to read and understand. You can manage everything, including Google Ads, Facebook Ads, Instagram and LinkedIn Ads, and you connect to the required marketing channels within minutes. You can adapt the display to the metrics you wish to show your clients and then set up a report showing the channel data you deliver to the individual client.
  • 20
    SEO Effect

    SEO Effect

    SEO Effect

    Find keywords with high traffic and low competition: your niche to score in Google. Compare your SEO traffic potential with costs in Adwords. Get to know your weak points. Discover strong points of your competition.Find those improvements that increases your rankings. Tools to find link prospects for on-line PR and Buzz. Extract email, and other contact data. See on which prospected websites you already have links.
  • 21
    Yext

    Yext

    Yext

    Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.
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