Best Social Media Monitoring Software
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Compare the Top Social Media Monitoring Software as of March 2026
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What is Social Media Monitoring Software?
Social media monitoring software helps businesses and organizations track, analyze, and respond to conversations about their brand, products, or relevant topics across social media platforms. These tools collect mentions, comments, and posts from social media sites like Twitter, Facebook, Instagram, and LinkedIn, providing real-time insights into public sentiment, trends, and audience engagement. Social media monitoring software often includes sentiment analysis to gauge positive, neutral, or negative mentions and provides actionable insights for marketing, customer service, and public relations teams. Additionally, it can track competitors' social media activity, measure campaign performance, and help manage online reputation. These tools are crucial for managing a brand’s presence and responding quickly to customer feedback and industry developments. Compare and read user reviews of the best Social Media Monitoring software currently available using the table below. This list is updated regularly.
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1
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
2
Sprout Social
Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.Starting Price: $199/seat/month -
3
BuzzSumo
BuzzSumo
Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.Starting Price: $79 per month -
4
Awario
Awario
The web is talking about your business. Find these conversations and join in. Instant mentions from all around the Web and social media. At Awario, we want you to be the first to know when important conversations spark out online. Unlike other monitoring apps that rely on a single third-party data provider, we crawl over 13 billion web pages daily, in addition to the APIs. So when we say Awario is the most immediate way to learn about new mentions, we aren't messing around. Find important discussions, join them in real time, and spread the word about your product, service, or content across social and the Web to reach new audiences and trigger word-of-mouth marketing. Social media is full of invaluable market information and consumer intelligence - but it's also full of noise. Sieve out meaningful customer insights with Awario to understand your audience better and marketing campaigns.Starting Price: $39.00 per month -
5
Locobuzz
Locobuzz
Locobuzz is a unified customer experience platform that converges technologies like Artificial Intelligence, Machine Learning, Big Data, Analytics to help brands forge stronger relationships with their customers and increase their lifetime value. We connect organizations with their customers across a spectrum of digital channels and leverage analytics and automation to increase efficiency across business processes and create a seamless experience for customers. Founded in 2015, Mumbai Headquartered Locobuzz's SaaS platform empowers prominent Fortune 500 companies’ marquee brands across sectors. Locobuzz Platform unifies various functions on its platform such as Marketing, Customer Experience, CRM, Analytics and Automation, Reputation and Crisis Management, Data-driven Social Media Management, Competitive and Market Intelligence, Rich and detailed Customer Intelligence, Monitor Brand Chatter, Identify Influencers all on a single Unified Platform.Starting Price: $300/month -
6
Brand24
Brand24
Brand24 is a media monitoring tool to identify and analyze online conversations about your brands, products, and competitors. Brand24 empowers its users to monitor their online reputation, prevent PR crises, track the results of their social media campaigns, boost their brand awareness, improve customers’ experience and find influencers. This tool collects all publicly available mentions in real-time and covers various sources, including social media platforms, podcasts, newsletters, news sites, blogs, forums, and more!Starting Price: $39.00/month -
7
YouScan
YouScan
YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media.Starting Price: $299.00/month -
8
Mentionlytics
Mentionlytics
Mentionlytics is a comprehensive tool for web & social media monitoring, social listening, and brand management, catering to startups, businesses, marketers, and PR experts. Key features include real-time data monitoring across various online sources, reputation management, audience analysis, lead identification, competitor tracking, and influencer discovery. It offers an intuitive dashboard, deep-learning AI for sentiment analysis, and an AI Social Intelligent Advisor for actionable insights. Exceptional customer support is available via call, live chat, and email. Custom white-label reports make it ideal for presenting data to clients. In summary, Mentionlytics is a robust, user-friendly solution for enhancing your brand's digital presence.Starting Price: $69.00/month -
9
BrandMentions
BrandMentions
We dig every corner of the internet to find all the relevant mentions about anyone or anything. Discover and engage with your customers and the key influencers in your niche that will give you larger brand exposure & great insights about your target market. Get to know your customers' core interests and create products that will meet their exact needs and desires. BrandMentions tells you where to promote your products and find new customers. By always being aware of who talks about you and what, you get the power to understand and protect your reputation in a fiercely competitive market. Monitor everything that is being said about your company or product on all the channels that matter, be it web or social media. BrandMentions keeps you up to date with everything important in your market and anything connected to your company, providing real-time alerts straight to your inbox.Starting Price: $99 per month -
10
NexVision
NexVision Lab
NexVision is an AI-powered platform that provides multi-layered, real-time information gathering and cyber protection. It offers deep, contextual intelligence encompassing targets, motivations, and threat analytics. The platform's advanced search algorithm discovers over 120,000 hidden Tor sites daily, enabling users to access the deep and dark web without the need for anonymizing browsers like Tor. NexVision's AI/ML-powered engine continuously collects, analyzes, and sorts big data from publicly available databases and the deep web, supporting multiple languages and equipped with natural language processing and steganography-decoding capabilities to detect hidden information used by advanced threat actors. The user-friendly dashboard allows for setting keyword alerts, conducting investigations, and analyzing results while maintaining user anonymity. NexVision enables organizations to proactively safeguard their assets and maintain a secure online environment.Starting Price: Free -
11
Critical Mention
Critical Mention
The Critical Mention Earned Media Suite includes the most reliable real-time media monitoring for global TV, Radio, Online News, Podcasts and Social Media, as well as robust earned media analytics and the most accurate and frequently updated media contact and influencer database in the industry. -
12
OBI Brand Monitor
OBI4wan
Keep track of your brand and reputation and make marketing, communication and PR efforts measurable. From now on, stay away from your gut feeling and make sure you really know what’s going on. With the OBI Brand Monitor you can keep a sharp overview of everything that is being said and written about your organisation online and offline. This way you can build your brand and reputation in a more targeted way. Keep an eye on the prevailing sentiment surrounding your organization or competitor. New campaign or crisis? Immediately see the effect on sentiment and adjust where necessary. Inform your organization using automated and data-driven reports. Everything can be customised with the information you want to display. Media monitoring stands or falls on its ease of use. Choose what you want to monitor in real time, where regular reporting is sufficient and what can be handled with narrowcasting. You indicate to us how you want to work, we set up the environment for you. -
13
Social Mention
BrandMentions
Social Mention finds who's talking about your brand or competitors in the news & social media. Social Mention is a simple to use social media search tool that aggregates user generated content from across the internet into a single stream of information. It’s a social media monitoring tool that allows you to track and measure what people are saying about your brand anywhere on the globe, in real-time. SocialMention is part of BrandMentions, an in-depth brand monitoring tool designed to track and engage in online conversations in real-time. Never miss a comment or mention about your product or brand on social media accounts, news and other publications. Get to know as soon as your audience talks about you, anywhere online. Have a better understanding of how your customers are interacting with your brand, how your social media strategy is performing & create products that will meet their exact needs. -
14
Keyhole
Keyhole
Keyhole helps marketers measure, improve and report on the impact they're making on social media. Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients. Keyhole’s easy-to-use dashboard allows you to build and share reports instantly, saving hundreds of hours a year. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.Starting Price: $49 per month -
15
Brand Analytics
Brand Analytics
Brand monitoring and analysis in social and mass media. Brand Analytics will help handle the business tasks of your company’s key divisions. Control reputational risks and improve PR effectiveness. Create sought-after products, and develop your communication strategy. Improve customer-service quality, and strengthen customer loyalty. Brand Analytics ensures collecting the data of best integrity, from all sources. Social networking sites: VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, Twitter, etc. Blogs, forums, review websites, mobile app stores. Public channels and Telegram chats. Online mass media and websites of government agencies and market-forming companies and organizations. Operating under the contract with VK.com that provides access to full public data stream, Brand Analytics ensures completeness, speed and quality of message analysis unique for the market. Our monitoring spans all types of messages and data.Starting Price: $339.75 per month -
16
Obsera
Obsera
Obsera is a next-generation SaaS platform developed by Neurotime, an AI-first company focused on delivering intelligent media monitoring and communication tools for businesses, governments, and agencies. At Obsera, we believe that information is power — but only when it's timely, accurate, and actionable. That's why we've built a unified platform that brings together online media monitoring, social media intelligence, omnichannel social management, and AI-powered content generation. Whether you're tracking your brand in the news, engaging with audiences on Facebook, or generating the perfect post image with AI — Obsera makes it seamless, fast, and effective.Starting Price: $49/month -
17
Meltwater
Meltwater Group
We help you monitor, understand and influence the world around you. Empowering PR, communications and marketing teams with an intuitive all-in-one product suite, powered by AI-driven insights. In today's always-on world, a marketer's job is never fully finished, which is why we developed a series of products focused on helping you stay on top of your digital strategy and marketing performance. Our suite of products aims to solve the problems faced by modern PR, communications, and marketing professionals. Insights and workflows designed to empower your social media and digital marketing strategy. Access a flexible solution that allows you to monitor social media for relevant mentions so that you can stay ahead of the game—and your competition. With access to unlimited ad-hoc searches and no volume restrictions across more than 20 different channels (including social networks), your social listening capabilities will be unmatched.
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