Best Social Media Marketing Software
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Compare the Top Social Media Marketing Software as of March 2026
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What is Social Media Marketing Software?
Social media marketing software helps businesses create, manage, and optimize their marketing campaigns across multiple social channels. These tools offer a range of features, including content creation, scheduling, publishing, and performance tracking, allowing marketing teams to streamline their efforts. They also include analytics to monitor engagement metrics, audience growth, and overall campaign success, helping businesses refine their strategies in real time. Many platforms also offer audience segmentation, A/B testing, and paid ad campaign management to maximize ROI. Social media marketing software is essential for businesses looking to enhance their online presence, increase brand awareness, and engage with their audience more effectively. Compare and read user reviews of the best Social Media Marketing software currently available using the table below. This list is updated regularly.
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1
ActiveCampaign
ActiveCampaign
Use ActiveCampaign to connect email, SMS, and CRM insights with your social campaigns. Segment audiences based on behavior, then trigger targeted sequences that complement your paid and organic social efforts. AI-powered content generation helps you repurpose email and campaign copy into social posts that stay on‑brand and conversion‑focused.Starting Price: $15 per month -
2
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
3
Admiral
Admiral
Admiral's Visitor Relationship Management (VRM) platform drives visitor relationships and revenue for news and media publishers. The solution combines subscriptions & paywalls, consent mgmt, adblock recovery, email and social growth tools, authentication, a first-party data engine, and more. Admiral delivers the right offer, at the right time, at every visitor touchpoint. No code is required, with a one-tag install, and amazing support. Admiral VRM delivers: -Adblock revenue recovery -Paywall and paid subscription management, -Registration wall and building first-party data sets, -Grow email newsletter signups, social media follows, and app downloads, -Donation campaigns, -GDPR and GPP Privacy Consent Management, CMP Admiral’s analytics dashboards, journey builders, segmentation, and targeting, all help publishers reach business objectives. Admiral is an Inc 5000 CompanyStarting Price: Free - Revenue Share Model -
4
Adzooma
ClickTech Solutions
Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.Starting Price: Free -
5
Agorapulse
Agorapulse
Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse currently supports Facebook, Instagram, TikTok, Twitter, LinkedIn, Google My Business, and YouTube accounts. Our inbox makes sure you never miss a message. It's designed for you to quickly go through your comments and ad comments. Need publishing options? We have plenty! Including drafting, bulk scheduling, and more. Our reports allow you to see the most important metrics for your social media accounts at a glance. We even include statistics for your Instagram Stories! We also offer a wide range of team/collaboration features so that profiles with many admins can work seamlessly. Our functionalities, support team, and pricing models make our tool an excellent value for growing teams and agencies looking for a better social media management solution.Starting Price: $49.00/month -
6
Brandwatch
Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business. -
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SeoSamba's Marketing Operating System or MOS is a comprehensive cloud marketing software ideal for small businesses, multi-locations enterprises, and companies who sell digital solutions to SMBs such as publishers, agencies, broadcasters, financial institutions, telcos, ISVs, MSPs. Your SeoSamba Marketing Operating System includes a set of high-performance tools to help build a powerful no-nonsense digital marketing presence up. Access SEO tools, Google, Facebook, Yelp & 100 of platforms review management tools, email marketing, social marketing tools including a mobile app, VoIP telephony and call tracking tools, text marketing and messaging tools, as well as centralized blogging for SeoToaster and Wordpress powered websites. SeoSamba MOS seamlessly integrates with SeoSamba's CRM aka SeoToaster Ultimate CRM and features two companions mobile apps, a social marketing and lead & CRM apps to help you manage your business on-the-go. SeoSamba MOS is rebrandable by resellers.Starting Price: $99.00/month
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8
Sposter
Sposter
An artificial intelligence-based system for creating and publishing content on social networks. With Sposter you can easily integrate content creation processes, and optimize the work with your team and clients. Publishing - control your social networks in one place. Create and upload posts to selected social media pages with a single click. Collaboration - connect your team and customers in one environment. You can create and manage a communication plan and tasks for team members. Scheduling - set the date and time for the posts to be published. Use the artificial intelligence feature to choose the best time to publish your posts. Approvals - inform the customer and coordinate the content of the posts prepared with Sposter. Get customer approval for social media content or comments with specific notes. Analytics - track post results based on social networking data. Generate reports on posts, pages, and team members’ work.Starting Price: $59/month/3 users -
9
Semrush
Semrush
Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. -
10
Mailchimp
Intuit Mailchimp
Mailchimp is a marketing automation platform boasting 11 million users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while fitting into their existing workflows. Businesses including TEDTalks, Shutterstock, Boston Market, Nikon India use Mailchimp to drive revenue through emails. Founded in 2001 and based in Atlanta with offices in Brooklyn, Oakland, Vancouver, London, Seattle, and Santa Monica. In 2021 Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, the company has released 100+ new features to help its customers.Starting Price: $9.99 per month -
11
EngageBay
EngageBay
EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with free CRM, built to grow small businesses and startups. The marketing automation suite helps you save time, nurture your audience and automate routine, manual tasks. With the free CRM and sales automation, you can organize all your email contacts, track deals, and the sales pipeline to grow your sales. Further, you can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize, and solve customer support tickets in minutes.Starting Price: $10.79/user/month (biennially) -
12
Afluencer
Afluencer
Influencer marketing made easy. Our influencers post about your product! Instagram, TikTok, YouTube. Meet authentic Influencers! Our Influencers will post and say awesome things about your product on social media. Influencers create posts and videos for Instagram, TikTok, YouTube, Facebook, X. You choose who you want (by Location, # Followers, Interest, Audience, etc). All Influencers are fellow Afluencer users. Easy to connect and communicate with them through you app. We make intros to Influencers you like. You can DM with each new Influencer through our platform to coordinate your Collab. Meet verified Influencers, Micro-Influencers and Creators. Real followers. Pick the perfect Influencers for your marketing. Direct Message with them. Influencers create posts, reels for Instagram, TikTok, YouTube, Facebook, X. Result: Authentic user-generated content (UGC) via real infuencer marketing. Works for affiliate programs, too! Meet Nano-Influencers and Micro-InfluencerStarting Price: Free -
13
Constant Contact
Constant Contact
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.Starting Price: $12 per month -
14
Socioboard
Socioboard
Tap into the power of social media with SocioBoard. Powerful social media management and content marketing platform. Centralize and streamline your content marketing and social media operations. Create, plan and schedule your content when your users are most actively engaged and participating. Make your own publishing schedule, seamless with SocioBoard. Fill your feed by discovering fresh pieces of information. All of your RSS feeds are organized in one place with the RSS Content Manager. Filtering them by search phrase, sorting them by feed name, date or category is simple. Manage multiple social accounts easily. Now add new social media accounts and remove the old ones that are not in use in seconds. Recognize your target audience and how they interact with you on social media. Pre-built reports are available, or make your own reports, depending on the data that matters to you.Starting Price: $9.99 per user per month -
15
Woorise
Woorise
Woorise is the easiest way to create viral giveaways & contests, landing pages and engaging forms such as surveys and quizzes. Woorise helps small businesses connect with an audience, collect leads, and close sales. It's an ideal tool for businesses and e-commerce brands that want to increase sales and interest in their products. Woorise integrates with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe and many more.Starting Price: $29/month -
16
HubSpot Marketing Hub
HubSpot
Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.Starting Price: $50 per month -
17
Synup
Synup
Synup OS is an all-in-one operating system built for marketing agencies to manage sales, clients, and service delivery from a single platform. It helps agencies grow revenue, retain clients, and replace multiple disconnected tools with one centralized system. Synup offers a suite of white label local marketing apps for listings, reputation management, and social media—allowing agencies to deliver essential SMB marketing services at no extra cost. With AI-powered automations, churn forecasting, and unified client data, Synup makes it easy to manage pipelines, track campaign deliverables, automate billing, and uncover upsell opportunities. Whether managing 10 clients or 10,000, Synup helps agencies deliver better local marketing results and a stronger client experience through one powerful platform.Starting Price: $79.00/month -
18
FireDrum Email Marketing
FireDrum Email Marketing
FireDrum provides powerful email marketing solutions for businesses & organizations of any size, from do-it-yourself to white label or fully managed services. Our platform combines our easy-to-use Email Studio to create email templates, intuitive campaign automation tools, and industry best customer support. FireDrum is scalable and features automation, contact management, engagement tools, and more. Customers rave about our exceptional personal one on one support that you can't get from the megacorp email providers. Choose Chat, Email or Phone communication with your own dedicated account manager. Easily import and export your contact lists. We offer unlimited custom fields and lists. Use our built in contact capture forms or one of the many integrated options. We support email signup forms for WordPress, Privy, WooCommerce and many others. Unique to FireDrum you can view and sort your Contacts by Opens and Clicks. Instantly see what contacts are the most engaged.Starting Price: $4.00/month -
19
SocialPilot
SocialPilot
An easy to use Social Media Scheduling and Analytics Tool helping small businesses, social media professionals & digital agencies in automating their social media marketing efforts. SocialPilot has an extended list of features curated in each plans keeping - "how this would make your social media marketing efforts easier" in mind. SocialPilot Reviews is a robust tool designed to help businesses manage and enhance their online reputation. By centralizing review management, it enables users to generate and respond to customer feedback across multiple platforms. The tool offers bulk email and SMS features, simplifying the review request process for businesses with multiple brands or locations. It streamlines interactions, allowing teams to track, analyze, and respond to reviews in real-time. With seamless integration options, including CRM systems, SocialPilot Reviews makes it easier to engage with customer sentiment, improve brand perception, and drive growth.Starting Price: $30/month -
20
Sendible
Sendible
Grow your audience, attract new customers, and reach your social media goals with an all-in-one platform. Customise and preview posts on each platform. Keep images pixel perfect with our built-in editor or design new graphics with Canva. Collaborate with your team and clients by setting up approval workflows and keep your posts on-brand. Use one-click reports to surface your most engaging content or choose to build and automatically send custom reports. Schedule photos, videos, and image carousels to Instagram business profiles directly — no push notifications needed. Add geotag locations and first comments with hashtags to increase discoverability.Starting Price: $59 per month -
21
Sprout Social
Sprout Social
Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.Starting Price: $199/seat/month -
22
Driftrock
Driftrock
Capture 3x more leads. Track and convert leads from 20+ sources. 1. Connect or create 20+ lead sources, Driftrock forms and chatbots. 2. Track every lead from source, ad or keyword through to the conversion, lead validation and campaign optimization to increase lead quality. 3. Increase list conversion rate with segmentation and automated audience nurturing. 4. Keep your CRM in sync with Facebook, Google and LinkedIn Custom Audiences. 5. Use Driftrock customer segments to create better lookalikes and automatically exclude existing customers or conversions from your ads. Browse our lead gen library to connect or create Facebook, LinkedIn, Quora, TikTok and more!Starting Price: $49 -
23
Adobe Marketo Engage
Adobe
Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience. -
24
Agile CRM
Agile CRM
All-in-One CRM. Automate your sales, marketing, and service in one platform. Avoid data leaks and enable consistent messaging. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud based SaaS service that is mobile-ready, fast, and simple to use. Agile CRM gives you a range of prepackaged email marketing templates to give your business the visually appealing, professional look and feel it needs. Check out Agile’s email marketing template examples, then select the template you prefer, draft your message, and automate the send. You can also create custom templates—with no programming experience—that pull in your branding for added impact. Make the most of Agile's modern features & integrations, easy implementation and great support at an affordable price. Cloud-based SaaS service that is mobile-ready, fast, and simple to use.Starting Price: $8.99 per user per month -
25
Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
26
ContentStudio
ContentStudio
Streamline your social media and content marketing. Powerful content marketing and social media management platform for publishers, brands, agencies and, startups who want to share the best content consistently and increase their reach. All the tools you need to centralize your content marketing operations for all the channels including blogs, social networks and, newsletters. No more lack of data, email threads, spreadsheets, approval delays and, disconnected workflows. Find, analyze and share top performing content for any topic or industry. Plan and collaborate with your teams on an intuitive editorial calendar. Schedule content to all of your channels and networks from a single place. Track KPIs and measure performance across all the channels.Starting Price: $25 per month -
27
DirectLync
DirectLync
Marketing technology should never be a pain, but a tool that helps you achieve your goals. DirectLync is a consolidated platform for small businesses looking for sales and marketing tools. It is an all in one, easy-to-use platform.Starting Price: $20.00 per month -
28
Metigy
Metigy
The Future is AI-powered marketing. The Metigy marketing platform is not just another tool, it delivers AI recommendations to help you create high-quality content, deliver a personalized ad strategy, and improve results for your business. Metigy users have seen an improvement in conversions by 2-3x quarter on quarter. Metigy was built by people just like you and we believe Marketing doesn't have to be a drag. We help you save time by automating repetitive tasks, allowing you to focus on actions that make a real difference to your business. We look beyond the obvious and gather in-depth data to power our insights engine. Forget traditional vanity metrics and understand the true value of conversion and performance. Move beyond dashboards and embrace the power of dynamic, AI-driven insights. See results with a feed of strategic ideas and opportunities, customized just for your business.Starting Price: $0.00 -
29
PromoRepublic
PromoRepublic
PromoRepublic is a social media marketing solution with content distribution workflows for small businesses, agencies, franchise and multi-location brands. With our intelligent products, you can easily distribute editable content, schedule it based on AI, manage multiple clients or locations, run local ads, and stay on top of the results.Starting Price: $9/month -
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BuzzSumo
BuzzSumo
Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.Starting Price: $79 per month
