Best Social Media Marketing Software

Compare the Top Social Media Marketing Software as of March 2026

What is Social Media Marketing Software?

Social media marketing software helps businesses create, manage, and optimize their marketing campaigns across multiple social channels. These tools offer a range of features, including content creation, scheduling, publishing, and performance tracking, allowing marketing teams to streamline their efforts. They also include analytics to monitor engagement metrics, audience growth, and overall campaign success, helping businesses refine their strategies in real time. Many platforms also offer audience segmentation, A/B testing, and paid ad campaign management to maximize ROI. Social media marketing software is essential for businesses looking to enhance their online presence, increase brand awareness, and engage with their audience more effectively. Compare and read user reviews of the best Social Media Marketing software currently available using the table below. This list is updated regularly.

  • 1
    Sprout Social

    Sprout Social

    Sprout Social

    Build and grow stronger relationships on social. Understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Sprout Social is proud to be a leader in usability, customer support and satisfaction, ROI and user adoption. Discover the most robust and cohesive social media business solution, built to scale. Uncover trends and actionable insights from social data to inform marketing and brand strategy. Plan, organize, schedule and deliver content as a team with cross-network social publishing. Streamline social monitoring and improve responsiveness with a unified inbox. Drive strategic decision making across the business with rich social data and dashboards. Real people, real brands, real connection. Customers share why they choose Sprout’s social media management software and solutions.
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    Starting Price: $199/seat/month
  • 2
    Heyoo.ai

    Heyoo.ai

    Heyoo.ai

    Heyoo.ai is a B2B LinkedIn employee advocacy and thought leadership platform combining campaign-based employee advocacy and managed executive posting, built for marketing teams coordinating LinkedIn visibility across employees, executives, and departments. For employee advocacy, every employee receives three personalised LinkedIn post suggestions written in their own tone of voice, removing the blank page problem and increasing participation and authenticity at scale. For executive thought leadership, the Managed Posting suite allows marketing teams to draft, schedule, and send posts for leader approval, ensuring key voices show up consistently without operational friction. Performance is trackable through individual shortlinks, UTM parameters, and campaign reporting, connecting organic LinkedIn activity to traffic, lead generation, and revenue workflows. Heyoo is built for B2B organisations running measurable employee advocacy and thought leader LinkedIn programs at scale.
    Starting Price: €19,95/user/month
  • 3
    Oktopost

    Oktopost

    Oktopost

    Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth. Oktopost was founded in 2013 to help B2B companies establish the true impact of social media on their business by tracking actionable metrics. Since then, our offices have been buzzing with talented innovators who are driven to create a meaningful social media experience for B2B.
    Starting Price: POA
  • 4
    DrumUp

    DrumUp

    DrumUp

    Generate more leads from your social media channels. with an automatic content schedule, repeat posts, and relevant content suggestions. DrumUp mines through tons of content across the web in real time, and uses sophisticated algorithms to recommend fresh stories most relevant to your audience. DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers. DrumUp does all the heavy lifting so you don't have to. A smart workflow makes it a breeze for you to quickly review, create and publish posts to your social media followers. Add multiple accounts to your dashboard and tweak their settings to your liking. Monitor all of them in a single place to stay on top of your social media presence. Add, follow and curate updates from your favorite feeds. Link your blog updates to post on your Facebook, Linkedin, and Twitter accounts.
    Starting Price: $15 per month
  • 5
    Social HorsePower

    Social HorsePower

    Social HorsePower

    We all have more work than we can get done in a day. At SHP our "never login" philosophy means there’s no software for your team to learn and no need for ongoing training. We help your company thrive by connecting, communicating and engaging with your prospects and customers through a voice they know and trust – your employees. Break down the wall between sales and marketing. Then use our best-in-class analytical tools to help you measure the impact on your entire business. At SHP, working with our customers is not just an idea that gets kicked around – it’s a tangible process that you are part of. We actively invite our customers to participate in the development cycle. We have short 4 week sprints. You vote on the features you want next. We get to work making them.
    Starting Price: $249 per month
  • 6
    BeAmbassador

    BeAmbassador

    BeAmbassador

    The opinion of employees is the companys most influential voice in social networks. However, how to involve this valuable asset in the social media strategy of the brand? The answer is BeAmbassador, the Cloud Platform that allows you to increase the organic reach of your brand in social media, attract talent to your company and boost you social sales through employees' social networks. BeAmbassador boosts Marketing, Sales and Human Resources strategies such as Employee Advocacy to enhance brand image through social networks, Social Selling to increase lead generation and sales involving the sales team or Employer Branding to retain and attract talent to the company Are you ready to boost your social media strategies with yours employees? Our solution is ideal for your company, agency, university, business school, government institution and much more. Contact us for more information!
    Starting Price: Contact Us
  • 7
    Rallio

    Rallio

    Rallio

    Rallio is a powerful SaaS combining social media technology, creative services and employee advocacy. As the supplier of choice for franchise organizations and small businesses, Rallio enables brands to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. You can either take charge on your own, with easy-to-use desktop and mobile technology, or recruit the help of our in-house agency. Our motley crew of social media strategists, brand managers, designers, producers, writers, engineers, geeks, freaks, change-makers and born leaders will help you ditch boring content forever and light up your social media pages. It’s the ultimate solution to maximize your local social media engagement and improve your local search results. Ask us about the details, bundled pricing solutions and case studies to prove the measurable results.
  • 8
    SocialToaster

    SocialToaster

    SocialToaster

    SocialToaster Enterprise delivers your existing marketing content directly to your ambassadors, breaking through the ad clutter so they’re more likely to see it, engage with it, and share it with their friends. SocialToaster Enterprise is your 24/7 content marketing assistant, actively curating your existing digital marketing content and sending it straight to the email inbox of your supporters, collectively activating them automatically. SocialToaster’s industry-leading platform combines artificial intelligence, an intuitive and streamlined sharing process, and a variety of rich features to meet an array of social marketing, communication, and engagement objectives for nearly every industry.
  • 9
    MarketBeam

    MarketBeam

    MarketBeam

    Next generation AI-driven social media marketing. We understand the everyday struggle of marketers to constantly reach new audiences, create awareness and build sales pipelines without spending ad dollars. MarketBeam has built the most simplified and fastest way to grow organically. We bring marketers and employees on the same platform where marketers upload social media posts ready for sharing. And, employees share content with their own social networks for highest reach. Leverage our proven social marketing amplification system to empower employees to directly contribute in building organic leads.
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