Audience
Mid to large consumer goods or retail companies looking for a solution to convert data into strategy and automate execution across trade, promotions, and retail operations
About XTEL AI
XTEL is a commercial execution AI platform built to help companies translate data into actionable strategies and seamlessly carry them out. It features modules like ADAM (Augmented Data Management) to ingest and normalize data; RGM (Revenue Growth Management) to generate insights and strategy across the full company lens; MAX AI for profit and revenue optimization; TPX for trade promotion management (from planning to execution); and REX for retail execution, ensuring coordination across channels, customers, and routes. It is configured for enterprise deployment: modular and scalable architecture with open APIs, compliance with ISO, SOC, GDPR, etc., and built on Azure to support centralized or local models. Its AI and data science layer is purpose-built for the consumer goods domain yet remains configurable, back-tested, and transparent to maintain trust and reliability.