Audience
Businesses and brands seeking a solution to make the most of each individual customer contact
About SAS Marketing Optimization
As marketing organizations face increased pressure to do more with less, cutting through marketing noise to deliver the right message to a receptive customer can present serious challenges. While segmentation, predictive modeling and testing can improve the effectiveness of individual customer interactions, they can’t address the full scope of daily marketing realities alone. Marketers must balance competing business goals across divisions, manage multiple marketing programs against constraints (e.g., channel capacity), control budgets and adhere to customer contact policies. Internal political battles add another layer of complexity. How does a multiproduct organization with hundreds of campaigns and millions of customers decide which campaigns go to which customers? A user-friendly interface lets you easily perform what-if analyses to determine the best offers for individual customers, as well as understand how changes in business constraints will affect outcomes.
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Integrations
Company Information
SAS Institute
Founded: 1976
United States
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf
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SAS Marketing Optimization Frequently Asked Questions
SAS Marketing Optimization Product Features
Marketing Analytics
Campaign Management
Predictive Analytics
A/B Testing
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
ROI Tracking
Social Media Metrics
Website Analytics
