Qualtrics Strategy & Research
Software for advanced quantitative and qualitative research to design products people love, increase market share, and build enduring brands that accelerate growth. Bring sophisticated quant and qual research together with powerful analytics in a single easy-to-use platform to help everyone make the right moves to take your organization forward. Uncover market trends, track changing behaviors, and identify unmet needs with a single platform for all your research to shape your organization's strategy. Conduct smarter, faster research by bringing quantitative and qualitative techniques and analysis together. Humanize data and bring it to life through video feedback. Build your own research panel or buy access to third party samples on-demand. Recruit, manage and reward panelists without leaving the platform.
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QualSights
QualSights is an immersive insights platform that provides brands, agencies and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way. Using proprietary technology, companies can collect real-time consumer insights by remotely observing and interacting with consumers as they shop for, use or consume products in their natural environment. QualSights is the first and only truly integrated solution that seamlessly supports mixed methods research studies, blending the advantages of qualitative and quantitative research to provide clients depth, authenticity, speed and agility within their studies. In addition to offering a variety of options to capture data, QualSights helps expedite analysis by providing a powerful suite of AI tools that make it easy to find and present the insights that matter.
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QualBoard
QualBoard is an all-in-one digital qualitative research platform that combines asynchronous and synchronous methods, including discussion boards, media-rich diaries, quick polls, crowd surveys, and live video events, into a single integrated environment, enabling researchers to design, manage, and analyze complex or hybrid studies without switching tools. It features built-in generative-AI capabilities such as single-video and multi-video summaries, concept extraction, smart replies and image tagging, automatic translation into 30+ languages, and integrations for survey-intercept (QualLink) or external survey links, offering global research flexibility. It supports real-time tagging, clipping of key moments from video/text responses, a back-room for moderators and observers, mobile-friendly access, and a unified dashboard that centralises projects and data.
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MyQual
Ideal for independent researchers, MyQual provides the toolset necessary for you to execute a complete qualitative research experience on your own. Conduct your IDIs and focus groups in a secure web room, generate your video files and transcripts, utilize our multimedia management and curation tools, and even include an assignment on our mobile app, as part of the process. MyQual was created with you, the independent researcher in mind. As leaders in web-enabled IDI and focus group facilitation, we have listened and taken advice from our clients about how to best support their needs. The MyQual package of tools and services is designed exclusively for market researchers, to enable do-it-yourself project success and a fruitful research experience for you. Use the capabilities within the MyQual package in any way you want. Your web room, ThoughtLight mobile app account, and Glide Central project curation site are yours to use as needed.
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