Leavened

Measure and optimize digital marketing with an always-on view of DTC advertising. Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior. Understand if your campaign is reaching the right audience and driving desired health behaviors. Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates. Connect digital campaign spending to business impact and ROI. A modern approach to data and analytics uses technology to protect the privacy of health information. Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Understand how personal and non-personal promotion work together to improve patient outcomes. Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics.

Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies.