Alternatives to Leavened
Compare Leavened alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Leavened in 2025. Compare features, ratings, user reviews, pricing, and more from Leavened competitors and alternatives in order to make an informed decision for your business.
-
1
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
2
PlugCMO
Tyke Technologies
PlugCMO’s AI-driven decisions are like an elite campaign optimization team analyzing your campaigns 24/7. You will see unprecedented ROI on your marketing spending by leveraging the true power of AI. Go and run many creatives at once and let PlugCMO find and scale the winners. It finds winning campaigns, audiences, and creatives in the shortest possible time and scales them immediately. Worried about underperforming campaigns consuming your budget? PlugCMO is like insurance against budget leakage. It works 24/7 to ensure that underperforming campaigns are shut down immediately. Compute the best architecture for our formulation task. Models keep learning with every new data point on a real-time basis. Applied to the raw input data with industry-specific features. The multi-armed bandit models generate action-based recommendations. PlugCMO improves digital marketing ROI by a minimum of 20%. No engineering bandwidth is needed. -
3
Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization. -
4
Upwave
Upwave
Leverage industry-leading predictive analytics, with the largest consumer data set available, to measure cross-channel brand campaigns. Brand Lift KPIs like you’ve never seen them before. Linear, Addressable, CTV, and Digital, on one on-demand dashboard, with unprecedented data scale. No more wondering if your campaign hit your custom behavioral targets, see the actual delivery stats by publisher or audience. Upwave plans, measures, and optimizes brand marketing. Our unmatched digital network enables fast, accurate, data collection from millions of everyday consumers. Real-time dashboards for the most accurate up-to-date brand insights, all conveniently accessible on a single platform. Seamless integration with DSPs and social platforms means bid optimization and audiences to improve marketing impact. Our customers are companies across multiple verticals including CPG, technology, and financial services as well as the largest global advertising agencies. -
5
Recast
Recast
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code. -
6
Marketo
Marketo
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.Starting Price: $895 per month -
7
Prescient AI
Prescient AI
Uncover under-performing campaigns so you can quickly shift ad spend based on your simulation results and maintain your overall budget. We use a probabilistic and windowless measurement that leverages time-series data from your ecommerce platform and marketing channels to get to the heart of what moved the needle. Using your brand’s historical data, forecast the revenue and ROAS of your campaigns at any adjusted spend amount before you change anything. Connect all of your channels in just 10 minutes with our easy, one-time onboarding. You’ll get actionable insights 48 hours later. Marketers can quantify and benchmark the impact of cross-channel awareness on organic search, direct traffic, and other campaigns via. -
8
Lebesgue
Lebesgue
Lebesgue helps eCommerce businesses of all sizes boost their marketing performance and ROI by analyzing all their current digital marketing efforts, and providing actionable insights that are aligned with industry best practices. - With our powerful LePixel and our state-of-the-art technology you can see 1st party attribution data and track your visitors across different devices. - Connect your Google, Facebook, and Instagram Ads to Lebesgue and immediately discover critical mistakes that have a serious impact on your growth. Get step-by-step recommendations and solve problems faster than ever before. - Benchmark your Facebook and Google Ads results against over 1,500 different eCommerce businesses – and check how industry benchmarks change in real-time. - - - Focus on improving your weakest metric, fix your checkout funnel and learn about performance by different campaign types. - Learn which landing page has the best performance and leverage insights to scale your marketingStarting Price: $59 per month -
9
Gryffin
Gryffin
Lack of structure and organization can cause you to lose clients needlessly. With Gryffin, you can effortlessly oversee all of your marketing projects, tasks, and deadlines from a single all-in-one system. Increase your team’s productivity by streamlining task priorities and never miss a deadline again. Plan your editorial calendar, schedule content pieces, and track the status of articles, writers, videos, and any other digital asset, all in one place! Gryffin’s simple, drag, and drop editorial calendar builder will streamline and simplify your content creation workflows. Create and manage link building campaigns from start to finish. From identifying potential targets to following the status of each prospect, you can use Gryffin to track all Blogger and PR outreach initiatives. You can create SEO Experiments to determine how your optimizations are performing. Take action if you see pages or keywords dropping in the rankings, and measure the impact of Algorithmic updates.Starting Price: $49 per month -
10
Unbound Insights
Bridgeline Digital
Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies. -
11
boomerank
Cassiopeia Marketing
boomerank helps you to be more discoverable on Google and continuously optimizes the performance and revenue you generate with your ads. And all this without much effort for you. We make online marketing human and understandable. We'll help you be profitable on Google. We do a lot of small-scale work for you. We measure your success with the right key figures. Our mission is to increase the diversity in eCommerce and to give small online shops a chance against the competition. That's why we built boomerank . A personal assistant who makes complicated things easy and understandable for everyone. The whole online area can often seem like a jungle. You can convince yourself of boomerank with a free and non-binding demo. With boomerank, your personal eCommerce assistant, you can increase your online performance without prior knowledge through intelligent recommendations that will help you and your online shop.Starting Price: $200 per month -
12
Factors.ai
Factors.AI
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.Starting Price: $99 per month -
13
Rockerbox
Rockerbox
It gets complicated once you go beyond advertising exclusively on Facebook and Google. Rockerbox solves this problem, providing the marketing infrastructure you need to scale your business quickly and efficiently. Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Rockerbox deduplicates your conversions in a fully transparent and customizable platform, ensuring your data is clean and trustworthy. Struggling to understand the impact of your branding? Rockerbox has playbooks. Not sure how to measure OTT, Linear or Direct Mail? Rockerbox has methodologies for each. Are you trying to crack the nut of Facebook views? Synthetic Events are your answer. How quickly do you need a channel to be ROAS positive? How much loss are you willing to accept before a customer becomes profitable? -
14
Amazon Brand Lift
Amazon
Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API. -
15
Plannuh
Plannuh
Plannuh quickly and easily creates winning marketing plans, maximizes budget impact, and measures the ROI performance of your campaigns. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform for operationalizing your strategic marketing. Plannuh delivers AI-driven budget automation so you never have to manage marketing expenses again - offering a new level of budget efficiency and accuracy. Only Plannuh will calculate the performance of your marketing down to the ROI and dollar value level for a true apples-to-apples comparison of your campaigns. The platform is quick to implement (1 week) and easy to use with a UI built by marketers for marketers.Starting Price: $750 per month -
16
Veeva Crossfix DIFA
Veeva
Measure and optimize digital marketing with an always-on view of DTC advertising. Move beyond traditional metrics, like clicks and brand site visits, to understand the true impact of digital campaigns on patient behavior. Understand if your campaign is reaching the right audience and driving desired health behaviors. Optimize campaigns earlier and more effectively, both across and within publishers, with weekly data updates. Connect digital campaign spending to business impact and ROI. A modern approach to data and analytics uses technology to protect the privacy of health information. Gain full access to all your underlying DIFA marketing data in a direct feed for in-house analytics. Understand how personal and non-personal promotion work together to improve patient outcomes. Direct data integrations from publishers and platforms to enhance measurement, optimization and analytics. -
17
Amazon Omnichannel Metrics
Amazon
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized. -
18
Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget. Using advanced marketing mix modeling techniques and proprietary data sets, GfK Marketing Mix Optimizer can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
-
19
TrackAd
TrackAd
TrackAd provides the complete customer journey of each conversion (order or lead) based on the tracker of your analytics solution, with the real cost of each touchpoint. TrackAd shows the contribution of each channel/source/campaign to the generation of conversions (orders or leads). Was it initiating, supporting, finishing, autonomous? You will have the answer to this essential question to determine its impact in generating value. Anticipating your needs, boosting your performance and keeping you informed are the challenges that TrackAd’s Customer Success team takes on every day. Its expertise and responsiveness are unanimously recognized by our clients, who consider them a major asset in achieving their objectives. -
20
Oracle Advertising
Oracle
Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety. -
21
Haus
Haus
Haus is a marketing science platform that enables brands to measure the precise business impact of their advertising efforts, both online and offline, through automated incrementality experiments. It offers products like GeoLift for geo-based incrementality testing, Causal Attribution for day-to-day incrementality reporting, and the upcoming Causal MMM for incrementality-powered media mix modeling. These tools allow users to design and launch experiments in minutes, obtain results in as little as two weeks, and optimize marketing investments with daily incrementality reporting. Haus emphasizes privacy-durable solutions that do not rely on pixels, cookies, or personally identifiable information, ensuring compliance with evolving privacy regulations. -
22
Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
23
Maximus
Sapience
Maximus is a marketing mix modeling and advanced analytics and measurement platform. The tool is built with R using the latest and most advanced machine learning and statistical functions and methods. Marketing Mix Modeling analyzes historical activities, calculates contribution to sales and ROI per activity and predicts future results. Auto modeling and manual modeling with the help of a recommender based on best-fit tests. Compare between multiple models and easily add or remove variables. Group variables under categories such as media, promotion, and seasonality. Tabulated reports and charts of contribution to sales. -
24
TrueNorth
Venture Harbour Ltd.
No matter what your goal, TrueNorth visualizes the growth strategy to get you there, breaking it down into achievable monthly milestones. Improve your projection’s accuracy and track your actual progress against your projection by connecting your data. Unlike most marketing projections, TrueNorth keeps your projected metrics front-and-center where it matters most; Where you plan what to do next. Coming up with ideas is easy. What sets successful teams apart is focusing on the right ideas first. TrueNorth makes this a streamlined process. Map out your ideas and get the data insights you need to demonstrate marketing impact. Make better strategic decisions to achieve your growth goal. Finding your highest-impact ideas begins by asking quality questions. TrueNorth makes this easy with Ideation Sessions – rapid, async brainstorms. Marketing experiments should win on merit, uninfluenced by who or where they came from.Starting Price: $99 per month -
25
SegmentStream
SegmentStream
Recover conversions lost due to ITP, private browsing, cross-device and cross-browser customer journeys, and optimize performance of all your marketing channels and campaigns by applying SegmentStream's AI-driven predictive attribution. Collect all your marketing data into your own Google BigQuery data warehouse for automated and deduplicated cross-channel ROI reporting. Enterprise-level solution to unify and stitch all your advertising costs, website and mobile app data, CRM and offline conversions in one place for automated marketing ROI reporting. Visualize reports in your favorite BI tool. Understand the true value of all your marketing channels and campaigns in a post-cookie world by applying SegmentStream predictive attribution. Immediately know the true incremental impact of any marketing traffic sources without waiting for an actual conversion to happen, even if the conversion happens on another browser, device or within a different cookie. -
26
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
27
DataMyth
DataMyth
Build analysis-ready reports while you spend your valuable time optimizing the campaigns with in-depth insights on your performance with a single click. Build comprehensive reports to enhance your campaign efficiency. DataMyth identifies the change in performance and the reason for the change based on the degree of impact. Create reports within minutes with performance insights and use the time saved to hit your next milestone. Save on the budget allocated to build reports and analysis. Utilize the time saved to strategize and optimize. Increase productivity with ready-to-use analysis while you can handle more clients. Reduce stress and eliminate misses on report day. Add the client logo for each client & you can update the logo at any time. The reports also have a provision to include the name of the client. Calculate your current cost to build reports and your savings with DataMyth with the help of our cost calculator.Starting Price: $19 per month -
28
ORM Technologies
ORM Technologies
ORM delivers an easy to use cloud-based solution that leverages ORM's deep expertise in Optimization and Statistical Analytics. ORM's has available cloud-based solutions focused on enhancing the Sales and Marketing functions in a company. Solutions include Optimized Sales Management and Optimized Marketing Management, both solutions include predictive analytics and optimization as well as an enhanced set of report and data analytical capability. The common theme across all solution areas is a minimum cost savings of 5% - 15% or greater and significantly enhanced reporting and data management. We’re the only sales & marketing performance analytics platform that prescribes clear and direct action plans to give you the insights you need to increase revenue.ORM Technologies believes that data should make decision making easier. It’s like having a personalized data scientist on your team. -
29
Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
30
ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
31
Cassandra
Cassandra
Cassandra uses machine learning-based marketing mix modeling to analyze all your data and creates a personalized media plan that maximizes your ROI day after day. As Meta Measurement Partner, Cassandra is committed to deliver excellence and innovation in marketing mix modeling. Our partnership with Meta, a global technology powerhouse, underscores our dedication to providing cutting-edge, industry-endorsed solutions Cassandra connects directly to your marketing data sources or data warehouse. Leverage comprehensive data insights for growth with Cassandra MMM and devise an optimal media budget allocation strategy to increase sales. -
32
Demand Sage
Demand Sage
Enterprise-grade marketing intelligence for everyone. Demand Sage connects to your marketing systems to generate a live reporting suite in Google Sheets. Supercharge Sheets to create exactly the reports you need. Harness AI to discover unseen opportunities. Answer your toughest marketing questions with auto-generated reports. Best practice templates give you out-of-the-box reports and insights on attribution, funnel optimization, account-based reporting, and much more. Go beyond your dashboard with the ability to filter, pivot or intermingle your data. Create the exact reports you want with our flexible building blocks. Easily create customized reports and adjust them on-the-fly with our versatile no-code tools. Our interactive report builder and =SAGE() dynamic lookup formulas allow you to pull data directly from your marketing systems. Analyzing data thoroughly is hard, even for a data scientist. Discover unseen anomalies, trends and opportunities. -
33
Roistat
Roistat
Smart Marketing Analytics System. Access & visualize the insights you need to drive your online sales. Make more informed decisions based on ROI. With Roistat, save your money and increase your sales. You deserve to know the true cost of your marketing. Increase your campaign effectiveness, optimize your budget, and acquire paying customers. Analyze the real value of your marketing performance, stop wasting money & invest wisely. Track sales, drive growth, and increase online purchases. Manage your business by knowing and managing your key performance indicators. Roistat ensures that your data is as secure as possible. Our service is spread across multiple servers around the world to provide greater reliability, and to guarantee data integrity under any circumstances. During the design and development process, we invested a great deal of time and resources into creating a fail-proof and secure system.Starting Price: $239 per month -
34
Jebbit
Jebbit
Experiences consumers love. The data you need. Create beautiful engagements that launch anywhere. No code required. Our experiences are designed to convert traffic on any device, driving more purchases while capturing declared data. Customers actively give you declared data. Capture intentions, preferences, motivations, and interests from your entire customer base. Power meaningful 1-to-1 marketing that delivers a personalized experience. Ask customers to actively give you declared data. Know exactly what their motivations, intentions, interests, and preferences are. Show them only content, products, and offers directly relevant to them... because they’ve told you so. View analytics and reporting that will help you understand how your customers and audience interact with your quizzes and experiences, as well as where to optimize for more engagement, lead capture, and better overall performance. -
35
Downstream
Downstream
Robust, ready, and built specifically to meet the needs of Amazon suppliers, we empower brands to quickly scale growth while improving ROI and operational efficiency. Operational efficiency lets you hit your campaign targets with less work and in less time. Downstream's machine learning engine automatically optimizes your campaigns based on metrics that matter, providing the flexibility to select your KPIs while letting our systems take the wheel. Understand the entire channel, not just each campaign. Shelf Intelligence lets you track your positioning in the market, gain insight into the competitive landscape, and see trends in search activity. Our recommendation engine serves up intelligent campaign adjustments to maximize your channel efforts. -
36
Nielsen Marketing Cloud
Nielsen
Maximize ROI by understanding how your marketing and advertising reaches and impacts audiences throughout the customer journey. Discover what audiences want and connect them to more of the media, music, sports, and video content they love. Measure the impact of your campaigns on brand objectives. Personalize video content with show and celebrity data. -
37
Brew
Brew
Finally, measure ALL your marketing activities (even the soft ones), identify gaps and opportunities in the market, and show how marketing is driving commercial success. Brew is a platform that gives you unprecedented visibility into your company’s marketing, from the marketing strategy to individual activities. With Brew, you will go well beyond share-of-voice to see the impact your company is having across audiences, marketing activities, topics, channels and within your competitive landscape. Measure the impact of your entire marketing effort, from a specific activity to the historically-unmeasurable, like messaging, positioning and brand across all of your competitive landscape. Get visibility on what is happening in your market - what topics are being discussed, which activities are most impactful, where there are gaps - so that you can identify opportunities and take leadership. -
38
Nielsen Marketing Mix Modeling
Nielsen
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using industry-leading performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence. Maximize the impact of your marketing campaigns with unmatched coverage across platforms and devices. Analyze marketing ROI insights in weeks with our automated and connected infrastructure. Optimize your marketing mix with customized simulations that help you plan for future campaigns. -
39
Conductor
Conductor
Conductor is a best-in-class search and content marketing technology combined with expert strategy services. Our platform provides deep insight into search intent, empowering you to take actions that make an impact across digital channels. Conductor is more than a platform – we're a partner committed to your digital marketing success. Get expert support, strategic guidance, and help with execution from our dedicated Customer Success team. -
40
MassTer
MASS Analytics
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently. MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency. MASS Analytics offers a contemporary MMM approach delivering faster automated and dynamic models powered by Machine Learning to accurately measure the impact of media and marketing in a complex and interactive media landscape. -
41
Cerebra
Cerebra
Cerebra is the no-code decision Intelligence solution that gives marketing and merchandising teams the power to optimize their businesses using data-driven direction over guesswork. Move from fast retail to real-time retail. No more missed opportunities, wasted inventory, or mispriced SKUs. Cerebra pushes timely recommendations with predicted business impact instead of more data requiring time and effort to interpret. Supercharge productivity with insights and actions that have the maximum impact. Accelerate operations in real-time with AI that proactively optimizes profitability and reduces waste. Execute actionable insights automatically with data-driven decision-making. Cerebra continually analyzes all available internal and external data sources to discover actionable insights that maximize brand profitability, drive the best possible customer outcomes, and minimize inventory waste. There is no need to train staff on big data analytics, business intelligence or data wrangling.Starting Price: $499 per month -
42
Trackier
CloudStuff Technology Pvt Ltd
The Trackier Performance Marketing Platform (formerly vNative) enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.Starting Price: $299.00/month -
43
Proof MMM
Proof Analytics
See clearly which marketing tactics and channels are yielding the best returns on your investments with marketing analytics. Build alternative scenarios to optimize ROI on your marketing program. Understand how specific marketing channels contribute to your KPI’s. See clearly which marketing tactics are performing best. Optimize your marketing mix by building alternative scenarios. Understand how specific marketing channels contribute to your KPI’s. Streamline your marketing operations with better planning, budgeting and campaign management. Take advantage of superior functionality, intuitive marketing analytics dashboards for optimizing ROI with seamless collaboration across Sales and Marketing Clouds. Gain accurate financial metrics for your marketing plans, projects, campaigns and marketing activities.Starting Price: $3,490 per month -
44
comScore
comScore
Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Cross-platform measurement is necessary when making informed business decisions in an increasingly complex media environment. We help leading media properties, brands, and advertisers connect the dots to grow their businesses. Activate a powerful suite of audience, contextual, and cookie-free predictive targeting solutions to reach cross-platform audiences. We empower programmatic advertisers to access actionable target audiences in the DMP or DSP of their choice for campaigns on digital, mobile, CTV, DOOH, and podcasts. -
45
Crazy Egg
Crazy Egg
Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.Starting Price: $24 per month -
46
Alembic
Alembic
Unveil marketing’s true impact with an AI that curates billions of rows of data in real time to drive more revenue. Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spending with competitive landscape changes. Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spending on platforms. Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics. Get revenue-enabling, comprehensive, and near-real-time reads from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels. -
47
Sentiment Search
Sentiment Search
Sentiment Search specialises in review insights for restaurants, coffee shops, pubs and cloud kitchens. We provide marketing, operations and guest experience teams with a range of sophisticated customer sentiment insights derived from review platforms, social platforms and internal feedback channels. These industry-specialised metrics can be used to benchmark every aspect of a restaurant against its competitors, pinpoint weaknesses and ultimately improve online ratings. Provide higher levels of management with an overall snapshot of your brand and identify underperforming venues. Get industry-specialized trends and track the shift in sentiment after staff changes, menu changes and refurbishments. Benchmark sentiment on a location-level and overall brand level against competitors. -
48
Nepa
Nepa
Nepa empowers businesses with insights through Brand Tracking, Marketing Mix Modelling, Campaign Evaluation, Paths to Purchase, and Category Insight solutions. We help you understand your market, optimize marketing performance, and drive smarter decisions. At Nepa, we combine advanced analytics with human expertise to help businesses navigate complex marketing landscapes. Our solutions include Brand Tracking to monitor your brand's performance, Marketing Mix Modeling to optimize your media investments, and Campaign Evaluation to measure marketing effectiveness. With Paths to Purchase, we uncover the journey your customers take to choose your brand, while Category Insight helps you understand shifts in market dynamics. Designed to meet real client challenges, our data-driven solutions provide actionable insights that drive smarter decisions, stronger strategies, and measurable growth. -
49
Hypersonix
Hypersonix
Hypersonix is designed to help enterprises drive profitable revenue growth by providing a system of actionable intelligence. Explainable AI powered by data science, ML, and NLP allows our customers to enjoy a holistic understanding of what’s happening in their business, why it’s happening, and what they should do about it. Hypersonix AI has helped to deliver 3-5% profitable revenue growth to its customers. With Hypersonix, here’s what you get. Automated insights. Blazing fast processing of massive amounts of data. Get to the bottom of what you want to know in split seconds voice search. Proactive and timely alerts and notifications. Anticipate what is changing and how it impacts your business. Pattern Detection Anomaly and Pattern Detection. Auto analyze data to tell you what you don’t know real time insights. Automated insights in real-time. Let Hypersonix automatically find signals in your data, interpret them and recommend actions predictive analytics. -
50
INCRMNTAL
INCRMNTAL
The platform provides you with the tools to uncover the causality behind your marketing activities with no need for user-level data. If your advertising is always on, your measurement should also be always on. Identify the incremental value across digital advertising channels, TV, influencers. Isolate bid changes which lead to no additional traffic. Find marketing activities which cannibalize on your organic user base or across paid marketing. INCRMNTAL works for the marketer. We don’t make the marketer work. Our platform uses the marketing data to perform on-going measurements while campaigns and channels run uninterrupted. Old School Incrementality measurement forced you to stop your campaigns in a country or create a control group. Our platform doesn’t need you to do anything different to show you if your activity is incremental or not.
