Audience
B2B marketers and sales teams seeking a solution to manage their operations
About Adobe Marketo Measure
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.
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Integrations
Company Information
Adobe
Founded: 1982
United States
business.adobe.com/products/marketo/marketo-measure.html
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Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Support
Phone Support
Online
Adobe Marketo Measure Frequently Asked Questions
Adobe Marketo Measure Product Features
Marketing Attribution
Attribution Modeling
Multi-Touch Attribution
Predictive Analytics
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
ROI Tracking
Marketing Automation
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
A/B Testing
Artificial Intelligence
Content / Blogging Platform
Landing Pages / Web Forms
Lead Scoring
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Web Analytics
Conversion Tracking
Pageview Tracking
Referral Source Tracking
Campaign Management
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Site Search Tracking
Time on Site Tracking
User Interaction Tracking