Alternatives to Adobe Marketo Measure
Compare Adobe Marketo Measure alternatives for your business or organization using the curated list below. SourceForge ranks the best alternatives to Adobe Marketo Measure in 2026. Compare features, ratings, user reviews, pricing, and more from Adobe Marketo Measure competitors and alternatives in order to make an informed decision for your business.
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Klaviyo
Klaviyo
Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong -
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Kochava
Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.Starting Price: FREE -
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Singular
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools. With Singular you are able to - Measure and report on all the channels you work with - Analyze ROI by combining attribution with leading cost aggregation - Track and analyze across the entire user lifecycle - Block more fraud with best-in-class fraud prevention - Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance. -
4
LeadsRx Attribution
LeadsRx, Inc.
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors. Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions. -
5
Funnel
Funnel
Funnel is an automated data collection and marketing reporting software for marketers and data-driven companies. With Funnel, users can automatically gather all their advertising data from various platforms and sources and match them with conversion data, so they can more accurately analyze their online marketing spend and report ROI. Funnel offers integrations with more than 300 marketing and advertising platforms.Starting Price: $199.00/month -
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CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
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Attribution
Attribution
Attribution is an advanced multi-touch attribution company that empowers every marketer with the data to convert more buyers and maximize ROI. With a patent pending approach, Attribution delivers the most complete performance visibility with unmatched usability and 100% data fidelity to help you continuously optimize your marketing mix in your buyer’s journey.Starting Price: $1000/month -
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DemandJump
DemandJump
DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.Starting Price: $99 per month -
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Dreamdata.io
Dreamdata
Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.Starting Price: $999 per month -
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Full Circle Insights
Full Circle Insights
Response Management tracks lead progression down the funnel automatically and tie lead responses to revenue. Get accurate, granular sales and marketing funnel metrics. Evaluate campaign performance and gain insights on every campaign’s impact on revenue and pipeline with Campaign Attribution. Optimize your marketing with confidence. Matchmaker connects leads to accounts in your CRM with smart, customizable matching technology. Enable sales and marketing to engage accounts intelligently. Built on Response Management, measure digital marketing from anonymous first touch to closed won by connecting anonymous digital touches to known leads in your CRM. Thousands of B2B sales and marketing professionals use our solutions to turbocharge their performance measurement. -
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InfiniGrow
InfiniGrow
Get real-time visibility into your data, automatically uncover the business impact of any marketing activity, and optimize your budget allocation towards the best-performing channels. Centralize your data Connect your CRM, marketing automation and all the other tools in your marketing stack. Unify your cost and performance data into one, centralized view. Get real-time visibility into your marketing plans, investments, performance and goals.Starting Price: $349.00/month -
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Ortto
Ortto
Connect your data, segment your audience, deliver seamless experiences, and measure success simply. Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to your business. Powerful segmentation allows you to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Send the right message, to the right person, at the right time. Connect with your audiences across the entire customer journey with hyper-personalized omnichannel experiences. It’s intelligent automation that feels human. Data should make decisions simpler, not more complicated. Empower your whole team to make data-driven decisions with insightful visual analytics and reports, while custom dashboards keep your team on target.Starting Price: $199 per month -
13
C3 Metrics
C3 Metrics
Answer your biggest marketing questions including Time to Financial Impact, Buy, Sell, or Hold Current Marketing Investments, Brand Messaging & Creative and Return on Future Marketing Investments. MRC accredited for desktop and mobile web viewability. MRC accreditation provides the highest audited standard for advertising measurement. Audits are performed by one of the big 4 accounting firms. C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. -
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Sugar Market
SugarCRM
Sugar Market is transforming how mid-sized marketing teams reach audiences and measure success throughout the buyer journey. Attract more visitors to your website and gain visibility into how they interact with digital assets. Capture leads by creating conversion-focused landing pages, emails and forms with intuitive, drag-and-drop builders. You can qualify those leads with multi-step nurture campaigns and sophisticated lead scoring models. Leverage your marketing automation platform to drive alignment with sales by handing off only the most qualified leads. With Sugar Market, you can easily uncover which tactics are working—and where improvements are needed—to refine campaigns and constantly deliver results. It’s the all-you-need marketing automation solution built to work for you. With a curated toolset that includes highly intuitive campaign builders, advanced automation and superior reporting, Sugar Market focuses on what matters most to marketers. -
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Terminus
Terminus Software
We Power High-Performing Go-to-Market Teams™ Transform how your company generates revenue. Terminus is for sales and marketing teams who care more about generating revenue than generating leads. The foundation of Terminus is our Data Studio. There you can easily understand and prioritize the right targets through firmographic, intent, engagement, psychographic and relationship data. Terminus lets you deliver personalized messages to the right audiences no matter where they are. Orchestrate consistent experiences across display and social advertising, chat, email, and web personalization. Terminus keeps your go-to-market teams aligned from the first touch all the way through renewal and expansion by seamlessly pulling together all of your account data. Automatically alert sales to meaningful engagements, centralize account information, and deliver better pipeline prediction to accelerate opportunities. -
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SegmentStream
SegmentStream
SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.Starting Price: $5,000 / month -
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Adobe Marketo Engage
Adobe
Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience. -
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Adobe Analytics
Adobe
Adobe Analytics is a comprehensive customer analytics solution that unifies data, content, and journeys to deliver deep insights into customer behavior across channels and devices. Built to support marketing, product, and business teams, it centralizes data collection, processing, analysis, and reporting within a single system. With solutions like Customer Journey Analytics, Digital Analytics, Content Analytics, and Product Analytics, organizations can connect identities and interactions across touchpoints for holistic analysis. Advanced segmentation, flexible attribution modeling, and cross-channel journey visualization empower teams to make data-driven decisions faster. AI-powered capabilities enhance content performance measurement and product experience optimization. Native integration with Adobe Experience Platform ensures consistent data governance and enterprise-grade scalability. Adobe Analytics helps organizations turn complex data into actionable insights that drive growth, o -
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Lifesight
Lifesight
Lifesight is a unified marketing measurement platform that helps marketers move away from inaccurate measurement techniques and enables them to measure their full-funnel marketing using modern measurement methods like marketing mix modeling, incrementality testing & causal attribution - Helping them make better decisions that result in sustainable & profitable growth. -
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CAKE
CAKE
Manage, measure and optimize performance marketing in real-time. CAKE's powerful performance marketing software will bring clarity to your marketing campaigns and empower you with the insights to make intelligent marketing decisions. Manage and measure partner performance with precision for improved profit margins. Collect, validate and distribute leads in real-time for maximum profitability. Measure channel performance using multitouch attribution, for ROAS optimization. CAKE’s Affiliate Marketing Solution provides the tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability and attract valuable partners. CAKE’s Lead Generation Solution captures, validates and distributes leads in real-time and measures closed-loop performance to optimize acquisition efforts. -
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Attributy
Attributy
AI Driven Campaign Optimization. Deep learning algorithms converts unique users into your ideal marketing plan. Not every conversion happens right away. When a user arrives at your site, Attributy dives into their historical data up to several months before, recognizing past touchpoints that might influence a purchase decision. This allows the dynamic attribution algorithm to model an extremely accurate picture of a channel’s value. Single-channel attribution tools fall short. Most overestimate the impact of the channel they measure, while underestimating the cumulative, long-term effects of a whole campaign. Attributy’s artificial intelligence algorithm focuses on the user, following individual customer journeys from first touchpoint to purchase. Each ad seen is given credit proportional to its true value in customer conversions.Starting Price: Free Basic -
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Windsor.ai
Windsor.ai
Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.Starting Price: $19 per month -
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Factors.ai
Factors.AI
Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.Starting Price: $99 per month -
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Code-Cube.io
Code-Cube.io
Code-Cube.io is a full-stack marketing observability platform designed to monitor and protect dataLayer integrity, tags, and conversion tracking. It helps businesses detect tracking issues instantly and provides real-time alerts to prevent data loss and performance drops. The platform eliminates the need for manual quality assurance by continuously auditing tracking implementations across websites and applications. With tools like Tag Monitor and DataLayer Guard, users gain full visibility into how tags and events behave across both client-side and server-side environments. Code-Cube.io ensures that marketing data remains accurate, enabling better decision-making and optimized campaign performance. It also helps prevent wasted ad spend by identifying broken or delayed tracking signals before they impact reporting and revenue. Overall, the platform empowers teams to rely on clean, actionable data for scaling marketing efforts efficiently.Starting Price: €150/month -
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Airbridge
AB180
People-based Attribution and Campaign Measurement for Web and Mobile. Full visibility for campaigns across all platforms, channels, and devices with tools for unified measurement, campaign analytics, and accurate attribution. Customizable dashboard to present holistic measurement metrics. Airbridge’s measurement capabilities allow you to deeply analyze the performance of your executed marketing campaigns through various metrics ranging from engagements, uninstalls, retention, impressions, cost, and revenue. Measure and attribute conversions to the right media, device and platform. Our last click and statistical multi-touch models allows you to track complex non-linear customer journeys and determine in granularity the value of each campaign, channels, platforms and search keywords in influencing customer conversions. Customizable detection parameters equipped with validation rules for genuine measurement. Eliminate wasteful spending on ad fraud with Airbridge. -
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Heeet
Heeet
Heeet is a CRM-native marketing attribution and intelligence platform built for B2B teams that are tired of guessing what drives revenue. It captures every meaningful marketing and sales touchpoint, ties them to contacts, accounts, opportunities, and revenue, and stores all of that data directly inside Salesforce or HubSpot—not in an external BI tool, CDP, or data warehouse. Features include: - Revenue attribution & ROI proof - Buyer journey & path analysis (Journey Analytics) - Budget reallocation & channel optimization - Privacy-safe cookieless tracking - Multi-touch attribution engine - Automating Campaign & Influence Objects - Persistent influence tracking at opportunity creation - LinkedIn Engagement tracking - Paid Ad Synchronization to bring detailed live campaign performance data into Salesforce and HubSpotStarting Price: $1490 -
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Align.ly
Align.ly
We craft simple, intuitive Salesforce applications to help B2B RevOps teams support sales and marketing with scalable, predictable growth. RevOps is all about doing more with less while keeping your tech stack simple and scalable. Align.ly's Salesforce apps help RevOps teams deliver on these goals. RevOps teams have to wear many hats and deliver on many mission-critical aspects of the business. As marketing generates high-quality leads, Align.ly lead-to-account can help match, route, and auto-convert those leads to ensure sales follow-up within minutes. Accurately match leads to accounts in real time to ensure proper ownership and quick sales follow-up of your leads. Instantly match and route Leads in real time to the proper account owner. Accurately measuring B2B marketing attribution is a difficult problem to solve. Accurately measure every touch from every contact in your customer's buying journey.Starting Price: $149 per month -
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Solitics
Solitics
Leverage Your Data In Real-Time For: Marketing Automation Retention. Automation Personalization Business Intelligence Support. Seamlessly integrate and utilize all your data, in real-time, from one place, for any business need. Enabling Companies To Build Amazing Products. Solitics centralizes your data and provides you with the best utilization tools out there. Whether it’s automation, personalization, product enhancement, analytics or execution – Solitics has got you covered! Marketing Automation. Real-time customer journeys based on all your data Personalized engagements across any marketing channel. Automated analysis of your retention and conversion performance. Machine-based decisions. Technology That Spans Across Industries. Gaming. Trading eCommerce. B2C Brands. For Marketing Teams. Best in class attribution. Analyze campaign impact on revenues across all marketing channels, using data streamed from backend sources. -
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Bliss Point by Tinuiti
Tinuiti
Bliss Point by Tinuiti is a patented, AI- and machine-learning-powered marketing measurement and decision platform that centralizes and unifies performance insights across a brand’s full media mix, including online, offline, brand, creative, and customer data, so marketers can uncover what drives growth and eliminate wasted spend. It combines multiple advanced tools into one measurement suite, such as Rapid Media Mix Modeling (rMMM) for fast, transparent causal media analysis, Always-On Incrementality Testing to continuously validate the true impact of channels, Brand Equity measurement to link media investments to brand outcomes and revenue, Creative Insights to identify high-impact creative attributes, Geo Media Mix Modeling to optimize by location, and Customer Insights that turn first-party data into detailed demographic segmentation and penetration analysis. -
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Amazon Attribution
Amazon
Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement. -
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Data Labs Studio
Data Labs Studio
Data Labs Studio is a compliance-safe marketing attribution platform that helps Healthcare, E-Commerce, SaaS, and Legal businesses prove and improve their ad ROI. Powered by IdentityFusion, it unifies fragmented identifiers (GCLID, emails, calls, offline sales) into a single profile, giving a complete view of the customer journey. The platform delivers: Cross-channel attribution across Google Ads, Meta Ads, and more. Offline conversion sync to push revenue data back into ad platforms. HIPAA & privacy compliance with secure data handling and BAAs. Industry workflows: booked patient attribution, cart/order recovery, trial-to-paid tracking, and case intake measurement. No-code setup with one script and 200+ integrations. With Data Labs Studio, organizations cut wasted spend, lower CAC, and increase ROAS while staying compliant.Starting Price: $399/month -
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Recast
Recast
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code. -
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ChannelMix
ChannelMix
Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.Starting Price: $25,000 per year -
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Leadtosale
Leadtosale
Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.Starting Price: $40 per month -
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WorkMagic
WorkMagic
WorkMagic helps omnichannel brands measure the true impact of their marketing by combining incrementality testing, multi-touch attribution, and MMM into one unified platform. Its automated geo-based incrementality tests reveal what spend actually drives incremental sales across DTC, Amazon, retail, and wholesale. Instead of relying on guesswork or over-attribution from ad platforms, WorkMagic calibrates attribution models using real experimental results for maximum accuracy. Brands get a clearer view of performance, smarter budget allocation, and higher iROAS. Onboarding takes minutes, thanks to seamless integrations with Shopify, marketing channels, and marketplaces. With WorkMagic, teams finally understand what truly works—and what doesn’t—and can scale efficiently with confidence. -
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Blackwood Seven
Blackwood Seven
In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization. -
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Ruler Analytics
Ruler Analytics
Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most. Track calls, forms, live chat and touchpoints. Track every click, call and conversation-driven to your website automatically through our forms, live chat and call tracking integrations. Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work. Gain clarity on how high-quality leads behave to help optimize campaigns based on value-driven metrics. Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.Starting Price: $79 per month -
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ROIVENUE
ROIVENUE™
ROIVENUE™ is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. All your advertising, CRM, and web analytics data in one place. Harness the power of multi-touch attribution to get the most out of your ad spend. The customer journey does not consist of just a single touchpoint. Data-driven attribution enables you to understand the true contribution of each channel. It gives you the datapoints to allocate budgets for maximum performance. Our AI-based predictive model tells you how to reallocate your budget among channels for maximum performance. Depending on your marketing goals, you can optimize advertising channels for profit or revenue,Starting Price: €99 per month -
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Openprise
Openprise
Openprise is a single, no-code platform that lets you automate hundreds of sales and marketing processes to realize the value you were promised from all your RevTech investments. To fix that, you could cobble together dozens of point solutions in an unmaintainable “Frankentecture.” You could punt the problem offshore knowing quality and SLAs suffer with folks that aren’t any more excited about mind-numbing manual tasks than you are. Openprise is a single, no-code platform that combines the best practices, business rules, and data you need to orchestrate hundreds of processes like data cleansing, account scoring, lead routing, attribution, and many more. Using that clean data, Openprise automates all the processes currently done manually, or just poorly, by sales and marketing automation platforms, like lead routing and attribution. -
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Fibbler
Fibbler
Fibbler is a specialized LinkedIn Ads attribution and activation platform designed to help B2B teams prove the real revenue impact of their advertising. It connects LinkedIn ad and content engagement data directly to a company’s CRM, allowing marketers and sales teams to see which campaigns influence pipeline and closed revenue. It goes beyond surface metrics by matching impressions, clicks, and engagement to specific accounts, giving organizations company-level visibility into who is showing buying intent. It generates detailed customer journeys that show everything that happened on LinkedIn leading up to deal creation and closure, helping teams understand how buyers actually move through the funnel. With built-in CRM synchronization and intent signals, Fibbler enables automated outbound actions so sales can prioritize high-interest accounts at the right moment.Starting Price: $89 per month -
41
Attribuly
Attribuly
Attribuly is a marketing attribution and analytics platform designed to help Shopify merchants optimize their marketing strategies by providing accurate insights into return on ad spend, customer lifetime value, and overall growth. It offers advanced attribution and tracking tools, including server-side tracking, multi-touch attribution, and customer analytics, to create a comprehensive data engine for enhancing growth systems. By utilizing first-party customer data, Attribuly enables brands to optimize advertising algorithms, make strategic decisions, personalize user experiences, boost conversion rates, and streamline revenue channels, thereby fostering ongoing revenue growth and maintaining a competitive edge. The platform supports over 10,000 ecommerce entrepreneurs and integrates with various marketing channels, including Facebook, Google, TikTok, and Bing ads, as well as email marketing platforms like Klaviyo.Starting Price: $79 per month -
42
iSpot.tv
iSpot.tv
Justify and optimize TV advertising investments. Fast, accurate, actionable cross-screen measurement and attribution you can trust. Don't settle for waiting weeks or months to report on cross-screen TV advertising performance and make optimizations. Avoid inaccurate TV ad measurement that impedes confidence and distorts reporting and predictions. Gain the functionality and support you need to turn insights into action and continuously drive ROAS. iSpot measures impressions and performance of all TV ads, leveraging our proprietary ad catalog and airings data, exclusive access to 16M Smart TVs and direct integrations with 300+ streaming platforms and DSPs. iSpot has acquired Ace Metrix, expanding TV ad measurement and attribution capabilities to include survey-based creative assessment. Now, advertisers have the ability to seamlessly track both the business outcomes and the brand impact of TV and video advertising. -
43
AdBeacon
AdBeacon
AdBeacon is a real-time marketing analytics and performance optimization platform that gives businesses complete visibility into their advertising ecosystem. It centralizes cross-channel data into a single dashboard, transforming fragmented metrics into clear, actionable insights. With live performance tracking, teams can monitor spend, revenue, conversion rates, and return on ad spend as campaigns run. AdBeacon eliminates data silos, reduces manual reporting, and improves attribution accuracy so marketers know exactly which campaigns and channels drive results. Built for performance teams, agencies, and growth-focused brands, AdBeacon enables faster decision-making, smarter budget allocation, and continuous optimization. By turning marketing data into measurable insight, AdBeacon helps businesses scale efficiently, reduce wasted spend, and drive predictable revenue growth.Starting Price: $299 per month -
44
Forvio
Forvio
Forvio enhances the capabilities of advertisers by providing an advanced Marketing Mix Modeling solution. It maximizes attribution visibility and optimizes budget allocation. The built-in integrations enable automatic data loading, model calibration with incremental experiments, and budget planning using an advanced constraint-based scenario planner. As a Meta measurement partner, Forvio delivers exceptional solutions to advertisers.Starting Price: $299 -
45
NestAds
NestScale
NestAds, built exclusively for Shopify merchants, is an efficient ad management and marketing attribution software. Streamlining data from various ad channels into one dashboard, NestAds eliminates manual work, allowing effortless tracking of crucial ad metrics for insightful ad performance analysis. The unique feature is the server-side tracking pixel based on first-party customer purchase data, overcoming iOS 14 limitations and cookieless browsing challenges. NestAds also employs a multi-touch attribution model to pinpoint sales-driving ads and touchpoints, offering flexibility with attribution windows from 1 to 90 days. This data-driven approach optimizes ad spend, reducing waste and maximizing your ROAS. NestAds dashboard presents customer journey data in a timeline format, facilitating a clear understanding of your customer engagement across touchpoints, complete with detailed cohort analysis for insights into revenue generation and customer acquisition cost recovery.Starting Price: $0/month/user -
46
Keen
Keen Decision Systems
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth. -
47
Maginate
Grazitti Interactive
Maginate helps marketers who want to deliver a holistic customer experience, by integrating Marketo capabilities into their Magento store and offering their customers personalized experiences. The product is designed to help eCommerce stores built on Magento/Adobe Commerce automate business processes and accelerate conversions. Maginate helps eCommerce businesses deliver a holistic and personalized customer experience by leveraging Marketo capabilities. The connector enables you to associate an unknown lead’s tracking history with known customer data to get a view of the customer’s journey with the help of Marketo’s Munchkin Cookie. Send automated & highly targeted emails to existing customers letting them know about your product offerings and marketing newsletters. -
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Odyssey Attribution
Odyssey
Odyssey is a multi-touch attribution tool that integrates with your Google Analytics and gives your insight into the true performance of your marketing channels. Increase your online marketing performance due to the actionable insights of Odyssey. After analyzing each traffic source on a granular level, Odyssey will provide you with a suggested ad spend for each ad. Compare this to your current ad spend to identify opportunities and bottlenecks. To get started all you need is Google Analytics. Odyssey uses your Google Analytics raw click data to provide you with actionable insights. Easily integrate with all of your marketing channels. See the incremental value of each marketing channel, on every level. Customers use multiple devices. So we've optimized our attribution model to that. Odyssey uses all the available data in order to form a full customer journey with cross-device attribution. This results in a complete customer journey in a single view.Starting Price: $250 per month -
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Attribution.io
Attribution.io
See the true ROI of your marketing campaigns by combining real user behavior with actual cost. Advanced attribution modeling made easy. Attribution.io tracks your visit, conversion and spend data in one place so you can tell at a glance what is working and what is a waste. Make better decisions by factoring in every touchpoint in a prospect's journey. Track key assisting channels and never double-count conversions again. Track every click to conversion and see the true efficiency of your marketing. Attribution.io is designed to give you clear access to your campaign results. No expensive installation, no endless report setup or contracts. Focus your marketing efforts on the channels that bring in the best converting traffic. Build your subscriber base by focusing on marketing traffic that brings in the most signups. Close more deals by focusing on sources that produce the most leads for your sales team.Starting Price: $60 per month -
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Cometly
Cometly
Cometly is an advanced marketing attribution platform designed to help businesses optimize their ad campaigns by providing accurate, real-time data. With cutting-edge pixel technology, Cometly tracks events across the sales and marketing funnel, ensuring that every conversion is properly attributed to the correct ad. The platform enables users to analyze their ad performance, improve targeting, and scale their campaigns with confidence, all while reducing wasted ad spend. Cometly integrates with major ad platforms, automating the process of budget allocation and optimizing campaigns for maximum profitability.Starting Price: $199 per month
