Best Marketing Analytics Software in China

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

Number Analytics is a web based statistical software for marketing research with easy to use interface working on the cloud. It has basic statistical analysis like t-test, ANOVA, regression analysis, and more marketing focused applications like choice based conjoint analysis and perceptual mapping.

Quini provides leaders in the wine and restaurant industries real-time wine tasting sensory and attitude data, analytics, and software solutions that improve decision making and maximize sales. We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We also have immediate access to detailed consumer opinions from our vast network of followers. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets. Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment.

Make important decisions using your key metrics and data from sales, marketing, accounting, human resources, project management, manufacturing, purchasing and more, and use stakeholder feedback to understand the "what" and "why" of all your business data with AI Understand supported insights and drive improvements for your business. Automated collection, storage, visualization and consolidation of the most important key figures, data and feedback through artificial intelligence. Tailor-made recommendations for action generated by AI for your company. Data-based decisions that help you achieve your business goals. With Industrytics, you continuously collect and connect data and key figures through interfaces to your software applications (ERP, CRM, accounting systems, time management, HR software, Excel spreadsheets, etc.) and receive feedback through automated feedback surveys.

Put the voice of the consumer at your fingertips. In the time it takes to read this, you could have trusted insights from screened and verified consumers. Suzy is a real-time market research platform. Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes. Suzy is powered by its own network of screened and verified consumers. We don’t use 3rd parties to buy responses like everyone else. Which means you get answers in minutes without sacrificing quality. Whether you want a DIY solution or need more dedicated support, Suzy is simple and easy to use — and our experienced customer success team always has your back with the support you need to succeed.

Build your competitive edge with agile consumer insights. A leading-edge platform built for leading-edge brands. Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. It is the only market research platform with solutions that have been independently validated to predict sales and brand growth. Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards. Choose from a full suite of modular solutions including surveys, reports and data - with options to run your own market research or benefit from Kantar’s expert service. Tap into global perspectives, with solutions available in 70 countries and growing. With local support and account servicing, know that someone always has your back. Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

​MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. ​MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. ​

Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences. Download our free industry reports for exclusive access to the latest insights and trends across all major sports leagues. Zoomph’s Broadcast Solution provides unparalleled television coverage and viewership analysis, bringing the precision of digital reporting to traditional television. Stay ahead of the game with metrics that accurately measure partner performance across broadcasts. Track all the events that matter most on your authentic RSNs. Home and Away, whether national or regional — we got you covered. Leverage Industry Standard metrics like Viewership, Publicity Value, and more for reporting to all your partners. Logo detection, automated tagging and turnkey reporting makes managing and monitoring partner exposure on social media easier than ever. Monitor and measure content from Twitter, Instagram, Facebook, TikTok, YouTube and Twitch.