Best Market Research Software in China
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Compare the Top Market Research Software in China as of March 2026
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What is Market Research Software in China?
Market research software helps businesses gather, analyze, and interpret data about their target market, competitors, and industry trends to make informed decisions. These platforms provide tools for collecting both qualitative and quantitative data through surveys, polls, focus groups, and social media analysis. Market research software often includes data visualization tools, reporting features, and predictive analytics to help businesses identify patterns and trends. Additionally, many platforms integrate with customer relationship management (CRM) and sales systems to provide a more comprehensive view of customer behavior. By using market research software, organizations can better understand customer needs, optimize marketing strategies, and drive product development. Compare and read user reviews of the best Market Research software in China currently available using the table below. This list is updated regularly.
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1
SurveySparrow
SurveySparrow
Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences.Starting Price: $19.00/month/5,000 responses -
2
Checker Software
Checker Software Systems
Checker offers an integrated market research platform, allowing to conduct Mystery Shopping, CX/VoC, and VoE surveys efficiently. Founded in 2005, the platform has grown exponentially with more advanced features that combine Mystery Shopping with Customer experience management through multichannel data collection, complete operational workflow, and unified reporting tools. Checker is not only a Mystery Shopping solution but also a full-fledged survey platform, that can help conduct client feedback surveys and customer satisfaction campaigns: Mystery shopping software; CATI surveys; CAPI surveys; CAWI surveys (Internet surveys, Email surveys, SMS surveys); Retail audit. The ability of Checker to provide end-to-end enterprise-level solutions and excellent customer service has won its global recognition worldwide, reaching new partners and clients across 4 continents. -
3
SurveyLab
SurveyLab
SurveyLab is online survey software built for Customer Experience, Marketing, Human Resources, and Digital teams. It is used by over 85,000 customers in 65 countries. It provides real-time feedback, multi-user, and multi-language support, advanced analytical tools, branding, integration, and more. System provides full support for Customer Satisfaction Surveys, NPS, CES, Market Research, 360 Feedback, Employee Engagement, Employee Satisfaction, Pulse Surveys, Intercept surveys, Mystery shopping, Online Tests, Online Forms, Online Voting, and more.Starting Price: $49.00/month -
4
QuestionPro
QuestionPro
QuestionPro is a powerful survey and research platform that helps individuals, startups, non-profits, small and medium businesses, and enterprises gather actionable insights. The platform supports over 40 question types, advanced survey logic, and fully customizable surveys for any audience. AI-powered survey creation speeds up survey design, while QuestionPro BI and PathosAI provide deep analytics and sentiment analysis for data-driven decisions. Surveys can be deployed via email, social media, website pop-ups, or offline, making it easy to reach respondents anywhere. Integrations with tools like Tableau and Zapier allow seamless data management and reporting. QuestionPro transforms raw data into meaningful insights, enabling organizations to improve products, research markets, and make confident business decisions.Starting Price: $99/month for 1 year -
5
Spark Chart
Spark Chart
Powerful survey software for business consultants and leaders! Create & deploy any type of professional survey. Engage employees and teams to uncover their suggestions and improve performance. Discover what customers say and recommend? Use NPS to measure customer loyalty to brand, company, product or service. 360 degree feedback to find out how leaders are perceived and identify their strengths & development needs? Explore opinions, brainstorm and generate ideas. Conduct research to get a deeper understanding of markets and potential customers. 24 x 7 support & advice from survey experts.Starting Price: $25/month -
6
Alchemer
Alchemer
Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies. Alchemer Survey is the industry leader in flexibility, ease of use, and fastest implementation. Market researchers, CX and other feedback professionals can get the feedback they need with the most question types and no pay-per response fees. Alchemer Workflow is the fastest, easiest, and most effective way to close the loop with the customers and employees who give you feedback, so you can increase retention, adoption, growth, and advocacy. Alchemer Mobile delivers actionable mobile customer feedback so you can improve your customers’ experiences with your mobile app. -
7
Qualtrics XM Platform
Qualtrics
The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Listen to the voice of your customers, improve the experience gap, increase loyalty and sales. With Qualtrics Customer XM, you get the power of the latest listening engine technology, business intelligence with predictive analytics, and all the actionable capabilities for timely closure. In this way, you will gain a holistic understanding of your customers' experience and take appropriate actions that result in significant impact. -
8
Discuss.io
Discuss.io
Discuss.io is a smart video platform that helps global brands and agencies plan, execute and share qualitative research conversations at scale. We help enterprise market researchers, UX researchers, product managers, sales professionals, brand managers and CX departments ramp consumer conversations and streamline the workflow. Built by market researchers, key features include live video interviews, mobile screen share, interactive whiteboards, built-in auto translation (100+ languages), powerful tagging and the Respondent Management Hub. Easily create clips of important moments and build a highlight reel that tells a story, without pouring through hours of video. In addition to a world-class technology platform, we can provide a range of market research services such as moderation, human translation, recruiting and program management through our marketplace. -
9
Revuze
Revuze
Revuze empowers brands with next-step actions, from the category down to the SKU level, to streamline research across all products, drive product innovation, enhance marketing effectiveness, and optimize eCommerce performance. Leveraging advanced AI and machine learning, we transform e-comm, social and survey data into a unified Voice of Customer (VoC), with the highest level of accuracy and integrity, resulting in products that consumers love and appreciate. -
10
Clootrack
Clootrack
Clootrack is an AI Superagent for Fastest Customer Intelligence. It gives access to actionable customer and market insights 7.5X faster, with both qualitative and quantitative analytics. It helps enterprises uncover the exact reasons behind customer sentiment, which is used to enhance overall customer experience, reduce customer churn, accelerate product development, and enter new markets. The insights are based on a comprehensive set of data, both first-party and online. Clootrack insights, including qualitative data, are 98% accurate. Our patented unsupervised analysis ensures qualitative insights are unbiased and actionable. The platform includes 1000+ connectors to enterprise data sources and can crawl data from online sources. -
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Standard Insights
Standard Insights
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves. From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.Starting Price: $99/month/workspace -
12
Key Survey
Key Survey
A Single Integrated Platform to Collect, Manage, and Analyze Feedback. Key Survey’s professional survey software provides the power and flexibility to centralize data and feedback collection across the entire enterprise. Users enjoy a seamless, controlled environment that ensures data is accurate, integrated, and actionable. Enterprise-wide online survey tool. Closed-loop automation and workflows. Integrates seamlessly with existing systems. By moving your customer satisfaction programs to Key Survey, you gain access to the industry’s most robust survey tool with years of experience delivering high-powered customer satisfaction solutions. Advanced survey options let you create the optimal survey experience for your customers that promotes participation and produces a volume of meaningful results for managers to analyze and act on. -
13
Audiense
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps. -
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Nfield
NIPO Software
Welcome to Nfield Online. First impressions are vital and respondent attention span is short. Nfield Online survey software is therefore designed to make completion inviting and effortless. Your questions are presented in attractive templates which are fully responsive to different device screen sizes. So you get more completed mobile surveys in a shorter space of time. Choose a standard or custom branded theme and create the surveys you need. User-friendly interface makes new online survey creation easy and straightforward for all. Our pricing is flexible, monthly-based and you pay only for completed surveys. With around 2 billion smartphones and 1 billion tablets currently in use around the world, and still rising, accessing survey respondents is no longer limited to the time they spend at their desks. For market researchers, it’s interesting to know that educated, wealthier individuals are the most prevalent users of mobile devices, across all countries and regions. -
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Conjointly
Conjointly
Conjointly offers a powerful and intuitive platform and expert support for insights about markets, customers, product, and pricing questions.We help all sorts of companies — from early-stage start-ups to large enterprises with top-tier insights teams. We love making advanced research methods accessible as easy-to-use digital tools. And we also recognise that users need support in using them. That’s why our website contains helpful guides, technical descriptions, and a popular academic textbook about social research. On top of that Conjointly is free for students and academics, empowering the next generation of market researchers. The Conjointly platform is used for all types of B2C and B2B research. Our strongest expertise is in product and pricing research (discrete choice methods / conjoint analysis, Van Westendorp, Gabor-Granger, monadic concept testing). With 10,000+ projects performed on the platform, Conjointly is the go-to research place for hundreds of clients.Starting Price: $0 -
16
AYTM
aytm
Whether you’re looking for a robust consumer insights platform or an experienced partner, aytm has the technology and the people you need to tap into your consumer's voice, collect actionable insights, and advance your market research initiatives. Put plainly, we’re an intech (insights technology) company. But we’re not all that plain. Some see us as their go-to research connoisseur. Others see us as a self-serve insights buffet. We like to think of ourselves as a complex, multifaceted organism that thrives on curiosity and spits out understanding. - A predictive sample engine to find and segment audiences with ultimate precision from a pool of over 100 million global respondents - A survey authoring tool that puts teams on the same page to design, edit, and collaborate on simple and sophisticated studies - An insights dashboard that delivers real-time results—allowing you to explore and analyze the platform, as well as easily share your findings with stakeholdersStarting Price: $150/month/user -
17
ATLAS.ti
ATLAS.ti Scientific Software Development GmbH
Import from any source and manage all of your data and files in one software package. Then, start discovering valuable insights using intelligent automation to make more informed decisions – in hours, not days. Generate deep insights automatically, leveraging the latest AI and machine learning algorithms for faster results. Simply use codes to tag qualitative insights, and embrace auto coding plus team collaboration for lightning-speed outcomes. With ATLAS.ti, you can share your insights through clear visualizations that turn dull numbers into eye-opening results – presenting your conclusions with confidence.Starting Price: $10/£8/€9 per month -
18
QuickTapSurvey
QuickTapSurvey
QuickTapSurvey is a top-rated survey app trusted by leading companies, including Disney, McDonald's, H&M, Nike, and more. With QuickTapSurvey, companies can easily create surveys and mobile forms and capture data anywhere. The app is easy to set up and use, works online and offline on iOS and Android devices, and is secure and scalable. It also includes reporting and analytics tools, enabling brands and businesses to take actionable insights.Starting Price: $19.00/month -
19
Askia
Askia
Askia builds technology to help understand and predict human behaviour. It is the technology partner of choice for visionary market research agencies, including large global networks (Ipsos, GfK, Kantar TNS, BVA, Hall & Partners), mid-sized independents and small agencies with just a handful of employees. Many of these companies have built their research systems around Askia technology, with APIs and automation at the centre. Askia provides software for data collection and reporting as well as professional services. Data Collection: - Online (no cost per complete) - CATI – VoIP, IVR, inbound, monitoring, recording & playback - CAPI (iOS, Android – Mobile/Tablet) – offline interviewing - Mixed-mode (switch-mode) – advanced data collection projects - API integrations (web services) Reporting: - Data processing - Tracker management - Analytics (online and offline) - Tabulation (online and offline) - Dashboards (online)Starting Price: $300 per month per user -
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Userlytics
Userlytics
Userlytics is a full featured state of the art user experience research platform with a global participant group of almost 2 million panelists. Since 2009, Userlytics has been helping enterprises and agencies improve the user and customer experience of their websites, apps and prototypes. With a scalable pricing model and a diverse worldwide panel, Userlytics allows brands to run both moderated and unmoderated usability studies with as many or as few participants as they choose. In addition to its testing services, Userlytics offers a variety of optional professional services including senior UX Consultants in both Europe (Madrid) and the U.S. (San Diego & Miami). The team can help clients achieve actionable UX insights, including through the use of our proprietary ULX Score, a benchmarking platform for measuring a 360º view of Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity and Appearance.Starting Price: $34 -
21
Latana
Latana
Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions. We help brands make better marketing decisions by delivering world-class, scalable insights. Use Latana to: Understand How Consumers Think and Feel About Your Brand Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own. Get Insights on Your Target Audiences Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business. Gain Access to Cutting-Edge Research Expertise Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.Starting Price: $0 -
22
CMNTY Platform
CMNTY Corporation
CMNTY Platform is a highly intuitive online research platform used by marketers and insights professionals for project-based and continuous insights communities. CMNTY's platform and services include panel recruitment, qual and quant research activities, video focus groups, moderation, AI-powered data analysis and reporting. CMNTY Platform offers a variety of qualitative and quantitative research methods including digital journals, discussion boards, surveys and virtual focus groups combined into a single software platform. CMNTY supports short-term projects and continuous insights communities. Launch your project within a day, and get actionable insights within just a few days or weeks. Get a 360 degree view and continuous in-depth understanding of your target audience. Provide your client or business department with actionable insights that helps them make better informed decisions. -
23
Q Research Software
Displayr
Helping market researchers quickly find the story in their data. Q is analysis software designed by market researchers, for market researchers. Everything that can be automated is automated, including cleaning & formatting data, statistical testing, generating tables, updating analyses and reproducing reports. Do more than grunt work: DIY advanced analysis & visualization. Most analysis tools make statistical analysis harder than it ought to be. We have automated all the steps that usually take people years of training to learn. Visualize information to show patterns that matter and design reports that make storytelling effortless with seamless Microsoft Office and Displayr integration. Most grunt work is automated (e.g., formatting data, coding, stat testing) Anyone can conduct advanced analyses themselves without outsourcing.Starting Price: $1599.00/year/user -
24
AudienceProject
AudienceProject
AudienceProject is more than just another technology provider; we provide a marketing and advertising platform, designed for businesses who want to get the most value from their advertising spend or inventory. AudienceProject helps you attract more advertisers and get a bigger share of the advertising spend by delivering reach within advertisers’ desired audiences – and continuously increasing their return on investment. Strengthen your role as a trusted advisor and grow your business by helping your clients identify and reach their key consumers – and continuously increasing their return on investment. Get more value from your advertising spend and grow your brand by identifying key consumers, reaching more people like them, and continuously optimizing campaigns across channels. Maximize ad spend ROI. Measure and evaluate your advertising across media, channels, and platforms and make more, informed decisions. -
25
Q One
Q One Tech
Q ONE is a powerful yet simple to use market research platform with seamless connection between your research panel and collecting insightful data. We’ve built an all-in-one platform to help research companies increase business performance, visibility and efficiency through automating panel management, project management and data collection workflow. Imagine a world where you just focus on completing more projects faster, delivering results to your clients and taking on more projects. Let Q One take care of everything else. Increase productivity, reliability and performance by automating every aspect of the panel management and data collection workflow. -
26
FlexMR InsightHub
FlexMR
Markets grow, consumers evolve, and brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, your team needs an insights partner they can rely on. A partner dedicated to your success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful – whilst overcoming the modern challenges that research, product and marketing teams face. With offices across the UK, USA and Europe, FlexMR has been at the forefront of developing practical innovations in online market research for over a decade. During this time, we have worked with a variety of the world’s most innovative brands, including The Home Depot, iHeartMedia, Specsavers, Formula One, SkyBet and more. Our InsightHub platform is an end-to-end insights engine – a comprehensive research solution, designed to streamline, scale and supercharge operations. It provides access to powerful tools, robust features and integrated processes that fuel brand growth.Starting Price: £10,000 -
27
mQuest
cluetec
mQuest® Market Research is the ultimate survey tool for all kinds of modern market research – approved a million times over. Flexible order management, convenient implementation, and precise analysis – makes mQuest® POS the ideal companion for research at the POS. Individual checklists, detailed picture documentation and a precise analysis help maintain and continuously improve quality standards. mQuest® Lead makes the automated mobile acquisition of leads on smartphones or tablets and the corresponding follow-up can be easily feasible. Whether interview based or filled out individually, with mQuest® Car Clinic any prototype test can be executed in a confident and secure way, With mQuest® field workers are able to overview all orders and activities while they are on the road with mQuest® service. All processes can be documented consistently with checklists and protocols.Starting Price: $199 per month -
28
Toluna Start
Toluna
Toluna Start is your single source for consumer insights, with the benefit of best-in-class research methodologies, team collaboration features, and the ease and speed of a turnkey platform. Conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies. You can self-serve or we can help. Launch your survey in just minutes and see results populate in real-time. -
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Voxco Survey Platform
Voxco
Voxco Survey Platform is a comprehensive, omnichannel solution designed to facilitate sophisticated data collection and analysis across various modes, including online, phone, and face-to-face surveys. With over 40 question types available in more than 100 languages, it enables users to create engaging and responsive surveys tailored to diverse research needs. The platform offers advanced features such as drag-and-drop survey design, complex logic implementation, and multimedia integration, ensuring a seamless and interactive respondent experience. Additionally, Voxco provides robust analytics capabilities, including real-time dashboards and in-depth reporting, allowing organizations to uncover actionable insights efficiently. Trusted by over 450 global clients in more than 40 countries, Voxco empowers businesses and researchers to capture and analyze feedback with ease. -
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Nextiva Survey
Nextiva
Highly targeted customer surveys help you engage with your customers and improve your business. Surveys help you understand customers better than ever while providing you with the feedback you need for constant improvement. Learn how happy employees are with your business through the use of surveys to help retain them and to guide you on how to improve the customer service they provide. Before investing your money into development, make sure you really know what your customers want by collecting marketing research with surveys. Get feedback from attendees to plan successful, seamless events that get better and better over time. Know how your customers feel about your company and the team members they interact with. Get feedback from attendees to plan successful, seamless events that get better and better over time. Learn how happy your employees are and what you can do to retain and engage them better.Starting Price: $10 per month
