Best Data Management Platforms (DMP) for Mid Size Business
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Compare the Top Data Management Platforms (DMP) for Mid Size Business as of March 2026
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What are Data Management Platforms (DMP) for Mid Size Business?
Data management platforms (DMP) store audience and customer data for an organization to enable it to run more effective advertising and marketing campaigns using first, second, and third party audience data. Compare and read user reviews of the best Data Management Platforms (DMP) for Mid Size Business currently available using the table below. This list is updated regularly.
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1
Plauti
Plauti
A complete data management platform native to Salesforce and Microsoft Dynamics. Verify, deduplicate, and unify siloed data. Execute smart single-click actions and intelligently assign any record, all within your CRM. Plauti is a Salesforce-native data management platform designed to ensure your customer data is accurate, complete, and actionable. It offers a seamless integration with Salesforce to verify, deduplicate, manipulate, and assign records automatically, empowering your teams to make faster, smarter decisions. Plauti’s end-to-end data orchestration ensures that your records are validated and routed correctly, enabling businesses to trust their CRM data at every stage of the record’s lifecycle. With Plauti, you can automate processes, maintain data integrity, and deliver better results without relying on external tools. -
2
1plusX
1plusX GmbH
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising. -
3
LiveRamp
LiveRamp
Everything we do centers on making data safe and easy for businesses to use. Our Safe Haven platform powers customer intelligence, engages customers at scale, and creates breakthrough opportunities for business growth. Our platform offers the modern enterprise full control of how data can be accessed and used with industry leading software solutions for identity, activation, and data collaboration. Build access to data, develop valuable business insights and drive revenue while maintaining full control over access and use of data at all times. Accurately address your specific audiences at scale across any channel, platform, publisher or network and safely translate data between identity spaces to improve results. Protect your customer data with leading privacy-preserving technologies and advanced techniques to minimize data movement while still enabling insight generation. -
4
Oracle Marketing
Oracle
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences. Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual. Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter. Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences. Target high-value accounts and individuals, optimize lead generation and progression, boost customer retention and growth, and ensure consistent, personalized messaging across all channels and geographies. -
5
Rivery
Rivery
Rivery’s SaaS ETL platform provides a fully-managed solution for data ingestion, transformation, orchestration, reverse ETL and more, with built-in support for your development and deployment lifecycles. Key Features: Data Workflow Templates: Extensive library of pre-built templates that enable teams to instantly create powerful data pipelines with the click of a button. Fully managed: No-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on priorities rather than maintenance. Multiple Environments: Construct and clone custom environments for specific teams or projects. Reverse ETL: Automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.Starting Price: $0.75 Per Credit -
6
Anatics
Anatics
Data transformation and marketing analysis for enterprise. Driving confidence in your marketing investment and returns on advertising spend. Unstructured data is bad data and puts marketing decisions at risk. Extract, transform and load your data; run marketing programs with confidence. Connect and centralize your marketing data in anaticsTM. Load, normalize and transform your data in meaningful ways. Analyze and track your data; drive marketing performance. Collect, prepare and analyze all your marketing data. Say bye-bye to manually extracting data from different platforms. Fully automated data integration from more +400 data sources. Export the data to your chosen destinations. Store your raw data safely in the cloud so you can access them anytime you want. Back up your marketing plans with data. Focus your resources on action and growth, not downloading endless spreadsheets and CSV files.Starting Price: $500 per month -
7
ShinyStat
ShinyStat
A website without analytics is like a boat without a compass. Measure in real-time and easily the performance of your website. The ideal analytics suite for publishers. All in real-time. The complete real-time analytics platform dedicated to eCommerce. The solution for agencies and for those with many digital properties. The right message at the right time. DMP is tailored with specific clusters for each business model. A data organization aligned with business objectives. Mobile applications are numerous, one for every need, but how and how much are they used? Mobile analytics is a tool that analyzes the characteristics of the mobile channel to guarantee higher performance. A suite of solutions dedicated to On-site Marketing Automation based not only on user browsing and behavioral data but also on socio-demographic and interest data stored in our proprietary DMP. Our services provide quantitative and qualitative reports based on strictly census data in true real time.Starting Price: €88 per year -
8
Tugger
Tugger
Tugger swiftly and securely copies your data out of your business system(s) and into data analytics tools Microsoft Power BI or Tableau for first-rate business reporting. Once your data is transferred, Tugger also gets you set up with key business reports for a complete end-to-end solution, no other ETL tool offers this complete package. Tugger makes your life easier by removing the need for any manual API integrations and reduces the risk of skewed data. No technical knowledge is required and all users get access to Tugger's popular support. Data Sources that Tugger integrates with include: HubSpot, Harvest, Microsoft Teams, JIRA, GitHub and more.Starting Price: £75 per month -
9
Monda
Monda
Monda is the go-to data monetization platform, used by hundreds of companies across the world to start and scale their data businesses. Monda empowers you to create data products, publish a data storefront, integrate with data marketplaces, and manage data demand, data monetization made simple. Monda outperforms other data monetization platforms in key areas that matter to our customers. The easiest way to build a data-as-a-service business. Anyone can use Monda, no tech skills required. Everything you need to start and grow your data business. Work with international data monetization experts. Monda provides every feature needed to market and monetize data securely, all in one platform. Convert your website visitors into inbound data leads. Publish on the biggest data sales channels instantly. Centralize your demand generation. Monitor performance, competition, and trends. Create beautiful data products quickly and easily.Starting Price: $6K / year -
10
Woflow
Woflow
See how industry leading platforms and marketplaces use our data infrastructure to automate their merchant operations. Automate catalog digitization in your onboarding process through an API. Offer seamless onboarding by integrating job requests in your app's existing signup flow, or send requests via our platform and we'll return high-quality structured catalog data. The Woflow Engine is an ML-powered task automation system that empowers businesses to create and maintain complex structured data at scale. We integrate into your existing workflows to receive job requests and return quality structured data within industry leading SLAs. Multiple instances of tasks are completed, ensuring quality using an automated consensus system. Any conflicts are reviewed and resolved by a QA member of the distributed workforce.Starting Price: $ 0.08 per component -
11
IRI Voracity
IRI, The CoSort Company
Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it. Only in Voracity can you: 1) CLASSIFY, profile and diagram enterprise data sources 2) Speed or LEAVE legacy sort and ETL tools 3) MIGRATE data to modernize and WRANGLE data to analyze 4) FIND PII everywhere and consistently MASK it for referential integrity 5) Score re-ID risk and ANONYMIZE quasi-identifiers 6) Create and manage DB subsets or intelligently synthesize TEST data 7) Package, protect and provision BIG data 8) Validate, scrub, enrich and unify data to improve its QUALITY 9) Manage metadata and MASTER data. Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data -
12
Leadspace
Leadspace
Connect the dots between companies and people with the leading B2B Customer Data Platform. Drive true Customer Obsession with Leadspace CDP. All the data you need to understand your customers - accurate & in real-time, in a single place. Artificial Intelligence (AI) that transforms data into clear next-step recommendations, including who to target, how & when. Turnkey integrations into Sales, Marketing & Digital Ad platforms to ensure omni-channel execution & alignment. Leadspace CDP lets you focus on driving effective Marketing & Sales, instead of spending your time managing data. -
13
Justtag
Justtag Group
We create the largest DMP data platform for programmatic and analytical activities in the CEE region, which profiles users based on their online and offline behavior. We work with the largest publishers, including horizontal portals, price comparisons and mobile apps. In our database, there are more than 400 segments divided into data types and categories, which we share “at hand” on the following platforms: ADFORM, DV360, XANDR, SMART. We create dedicated segments for the most demanding customers. Thanks to the use of our machine learning algorithms, segments are created that provide specific results and the expected range. Thanks to JustID Graph, we create segments based on the 1st party cookies, which allows us to reach unique groups of consumers. -
14
Lotame
Lotame Solutions
What is Lotame Spherical Platform? Spherical is Lotame’s end-to-end data collaboration platform and helps digital marketers and media owners drive growth and innovation with actionable customer intelligence, data informed audiences, and identity powered activation. • Actionable Customer Intelligence • Data Informed Audiences • Identity Powered Activation Navigating the cookieless landscape doesn’t have to be a headache. With Spherical, onboard, unify, model, enrich, and activate both known and unknown first-party data in smarter, faster, and easier ways. Our unique blend of proprietary technology, mature partnerships, and data expertise help digital marketers and media owners obtain a multidimensional view of customers, and deliver personalized messages across all domains and devices. -
15
Oracle BlueKai
Oracle
Unify and activate your data to execute campaigns across digital advertising channels. Use data to drive personalized and contextual advertising that engages and wins over relevant audiences. Optimize spend across programmatic advertising through open web and social channels. Discover new audiences or expand your target audience during campaign planning to improve campaign performance. Expand your audience by using Oracle ID Graph to bring in third-party data across different marketing channels and devices. Reduce waste and drive a better buying experience by keeping recent converters out of your campaigns with audience suppression reports. Delivery reports help you monitor campaign delivery so you can diagnose and troubleshoot issues and verify that user profiles are being reached as expected. -
16
exaudi Audience Platform
Neodata Group
exaudi Audience Platform collects and makes your users' data available to you, in a simple, clear and accessible way, and allows you to manage it according to your goals. You can define audience segments through a multiplicity of attributes. You can monitor the behavior of users belonging to a given segment over time, amend its composition, expand it and synchronize it with one or more external platforms. With exaudi Audience Platform you can act in real time on the composition of the segment and share advanced reports, even with your customers, at all times in complete respect of privacy. exaudi Audience Platform is ready-to-use, stable and secure, but it can adapt to your business goals and market changes with maximum flexibility. You have our know-how, and a state-of-the-art technology at your disposal, ready to integrate AI algorithms. -
17
Choozle
Choozle
Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.Starting Price: $99 per month -
18
dJAX DMP Manager
dJAX DMP Manager
By using dJAX DMP Manager, Marketers, Publishers and Agencies can focus on improving customer experience across channels and turn user data into valuable business insights for better and higher ROI. Our DMP Manager offers customizable solutions helping businesses in the AdTech industry with data-driven marketing and advertising. It also offers the MarTech industry an edge over data-driven personalization to accomplish their goals with ease. The dJAX DMP Manager platform makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts. Customer data warehouses which easily collect information and bring to light insight information about your visitors’ interests, purchase intentions and demography. -
19
Adobe Audience Manager
Adobe
Acting on insight requires an audience. Create and activate the best audiences on any channel or device with Adobe Audience Manager, our best-in-class data management platform. Learn the steps you need to take to get Adobe Audience Manager up and running. Dig into the details of Audience Manager in our documentation. -
20
Simpli.fi
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP. -
21
Permutive
Permutive
Permutive’s revolutionary Audience Activation Platform bridges the gap between publishers and advertisers in an evolving advertising ecosystem. With Permutive, publishers can monetize audience data and advertisers can target with precision, all within a privacy-safe environment. Our publisher data platform comes in two products that help you collect, analyze and activate your data in real time. Because nobody understands your audience better than you. See more users. Scale your segments. Increase your inventory. First-party insights that grow your data-driven ad revenue 4x. Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform. -
22
Adform
Adform
The Integrated Advertising Platform. Enterprise software for advertisers & agencies. A full suite of complementary tools which allow you to identify, track and engage with your audience across a wide range of different channels. We have built the most open and transparent advertising technology platform on the market. Each product delivers strong stand-alone capabilities and can be seamlessly paired with the rest of our advertising platform for enhanced results. All backed by an open approach that integrates with other leading technologies and services to help you secure maximum results. We deliver local service with a global footprint as one of the world's largest private and independent advertising technology companies. -
23
TransUnion TruEmpower
TransUnion
TransUnion TruEmpower enables your organization to connect, enrich, and control all available identity data from a single source of truth. An intelligent connection across first-, second-, and third-party data combining addressable media signal, with consumer attributes, and behaviors. This centralized repository of identity data empowers marketers to build smarter audiences, deliver more relevant experiences, and produce more meaningful measurement to continuously refine strategy, execution, and performance. TransUnion TruEmpower understands the importance of maintaining control and ownership over your data. The IDMP provides access to raw event-level identity data directly in your organization’s data science environment. This identity extract provides the flexibility to commingle household and individual identity with additional data sources to uncover deeper insights and discover new opportunities. -
24
ADLIB
ADLIB
Advertising platform for publishers that efficiently maximizes mobile app revenue. Adlib started as a mediation platform that mediates a number of ad networks with publishers for the first time in Korea, and now it has been transformed into the nation's best SSP (Supply Side Platform) for publishers with the rich addition of NHN Group's technology and various resources. Start monetizing your mobile app inventory right now with ADLIB's integrated SDK without any more cumbersome and complicated ad platform linkage development work! Providing high-margin advertising, providing high-margin advertisements from ACE Trader (NHN ACE's DSP), detailed DMP configuration using data obtained through NHN group (PAYCO, Hangame, Bugs, etc.), direct targeting to 47 million users, highest eCPM unit price advertisement transmission through Real Time Bidding system. -
25
iGaming Audience Platform
Delta Projects
iGaming Audience Platform (DMP + DSP + Ad Server) is a full-service display, video and mobile advertising trading station from which media buyers can plan, purchase and track advertising in real-time. By utilizing big data and machine learning models we can seamlessly move data in real-time to the DSP for proper targeting and campaign execution. Delta Big Data facilitate the unique reporting capability of our Ad Server as clients for the first time can validate that they have reached their target groups within the campaign. Delta Projects Audience Station (DMP) let’s you identify and take control over your target audience. Properly identifying and segmenting your audience will increase the effect of your advertising. The Audience Station will tell you who you should target and when! Look at your iGaming customers behaviour, the spending trends, purchase intent, product popularity, audience performance, and more! -
26
Piano
Piano
The Piano platform consists of four integrated products. Analytics Piano Analytics is a data harvesting and analysis toolset. While Piano Analytics competes with other broad-based marketing and behavioral analytics tools, it excels in compliance-critical environments and differentiates itself with several unique capabilities and datasets. Activation Piano Activation includes Composer, the world’s most widely-deployed experience rules engine, and VX, our subscription commerce platform. Audience Our real-time customer data management system (CDP/DMP) enables sophisticated known and anonymous user segmentation as well as the output of customer segments to both Piano applications and external systems. Amplifier Our suite of audience development tools includes organic and paid social media campaign management, as well as newsletters and push notifications. It is designed to merchandise content that drives traffic to owned-and-operated digital properties. -
27
Census
Census
Census is the operational analytics platform that syncs your data warehouse with all your favorite apps. Get your customer success, sales & marketing teams on the same page by keeping customer data in sync. No engineering favors required. Census automatically publishes SQL & dbt models from your warehouse without a line of code. Stop deciphering external APIs and maintaining custom scripts, just focus on the business outcomes. You don't want "yet another source of truth" when everything is already in your warehouse. Census works on top of your existing infrastructure. Just pick a destination app, map the data, and voila, you are done. Your data shouldn't be stuck in quarterly reports. Census empowers everyone in your business to take action. Live metrics in every app means better business operations, which leads to happier users & more revenue. -
28
mediarithmics
mediarithmics
mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences. -
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Retargetly
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers throughout Latin America. Retargetly isn't an onboarding company or an audience company, we're a Platform. That means that every piece works with each other, to bring you the most value. We have every tool you can think for you to bring in and match your first party data. Retargetly matches your data to some of the most valuable second and third party data sources out there. Our algorithms are fine tuned to extract value out of mountains of data, and to use small seeds to predict and score consumers based on your desired outcome. Use our tools to build your ideal segments, using every data set we have available. You can use our tools yourself, but we also have a team ready to help you every step of the way. -
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OnAudience
OnAudience
OnAudience is a global provider of high-quality & custom audience segments for digital advertisers and data enrichment solutions. Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorized on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand. DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide.
