Create seamless, personalized customer experiences without compromising security. Akamai Identity Cloud is a cloud-native, SaaS solution that simplifies customer identity and access management (CIAM). Purpose-built for consumer use cases, Identity Cloud provides the scalable infrastructure needed to convert, manage, and engage millions of customers. Out of the box, it includes customizable registration, authentication and SSO, consent and preference management, easy integration into your MarTech ecosystem, and powerful data analytics. Enhanced customer data protection streamlines privacy regulation compliance without sacrificing customer experience. For mission-critical applications, where scale, performance, and customer experience are table stakes, brands use Identity Cloud. Quickly enable omnichannel access with SSO and a wide array of authentication methods, including social login, directory services, and OIDC.