Best CTV & OTT Advertising Platforms in Asia of 2026

Compare the Top CTV & OTT Advertising Platforms in Asia as of March 2026

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What are CTV & OTT Advertising Platforms in Asia?

CTV and OTT advertising platforms are two of the most popular digital ad formats available today. CTV, or Connected TV, targets viewers through streaming services on smart devices like TVs, video game consoles, and set-top boxes connected to the internet. OTT advertising leverages over-the-top streaming media services such as Hulu and Sling TV. Both CTV and OTT platforms provide marketers with an opportunity to target specific audiences through targeted ads based on demographics, interests, or viewing history. Furthermore, both platform offer detailed analytics that measure reach, frequency, impressions, views and other metrics related to campaigns. In summary, CTV and OTT are powerful advertising platforms for reaching a wide range of consumers with precise targeting capabilities. Compare and read user reviews of the best CTV & OTT Advertising platforms in Asia currently available using the table below. This list is updated regularly.

1

mediasmart

mediasmart mobile (now part of Affle group)

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.

4 Ratings

Starting Price: mediasmart.io/pricing-plans

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2

Yahoo DSP

Yahoo

Top-notch tech. Massive scale. And one-to-one customer relationships. Yahoo DSP brings you all the benefits of a walled garden – without the wall. Meet your happy medium. With huge scale, proprietary inventory and unique data, Yahoo DSP gives you all the benefits of a walled garden with the transparency of an independent. Turbocharge your TV strategy and unlock incremental reach with our data-driven advanced TV solutions, available through the Yahoo DSP.

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3

Telaria

Telaria

We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria’s independent solution empowers unbiased decisions for the best revenue outcomes. The introduction of an ad-server built for video and Advanced TV enables the management, delivery and reporting across programmatic and direct sold in a single platform. Live analytics dashboards visualize 1st and 3rd-party data in one view to empower publishers with insights that inform the best decisions in real time. Enhanced decisioning tools provide greater control over the value and safety of your inventory, while providing the best possible CTV viewing experience. Telaria is integrated with all major video demand partners. Our unique toolset, including a Demand Dashboard, offers the ability to buy in the most streamlined way, backed by a dedicated support team.

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4

BRIDGE CONNECT

BRIDGE

BRIDGE CONNECT is a consumer audience database built from verified, opt-in email addresses to deliver the most accurate, timely, and complete profiles on actual people. By starting at the “human level,” it links each email to a person’s name, postal address, mobile behavior, and thousands of lifestyle and digital signals, all privacy-compliant and permission-based. Accessible via a simple interface, it enables marketers to build highly targeted audience segments and activate campaigns across email, display, mobile, social, connected TV/OTT, video, and programmatic audio without complex integrations. With over 250 million stable, cookie-proof profiles and real-time updates, BRIDGE CONNECT lets brands measure performance transparently, optimize ad spend, and maintain full control of their data, connecting businesses directly to their next customer with precision and scale.

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5

Allroll

Allroll

Grow your OTT channel with Allroll, unique software that helps you acquire larger audiences at a lower cost than on a native marketing platform. Сreate a consistent audience flow to your CTV channels by placing your ads in front of millions of relevant viewers. Reach out to your potential viewership with extensive targeting by demographics, interests, location, device, and other parameters through an easy-to-use digital marketing platform. Streamline your ad performance and analyze your audience activity. Enjoy the plug-and-play approach and control your ad inventory effortlessly. Release your monetization potential in full through promising eCPM and fill rates. Monetize your channel through the immense pool of premium demand sources. Get global support and improve your marketing strategy. Analyze and optimize your results. Upgrade your CTV/OTT ad campaign.

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