Roq.ad vs. Tapad Comparison Chart

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility.

Your data, your insights—no third-party ownership or black-box analytics. Kubit is the leading Customer Journey Analytics platform for enterprises, enabling self-service insights, rapid decisions, and full transparency—without engineering dependencies or vendor lock-in. Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai.

Realize the true potential of your first-party data. D&B Connect is a customizable, self-service master data management solution built to scale. Eliminate data silos across the organization and bring all your data together using the D&B Connect family of products. Benchmark, cleanse, and enrich your data using our database of hundreds of millions of records. The result is an interconnected, single source of truth that empowers your teams to make more confident business decisions. Drive growth and reduce risk with data you can trust. With a clean, complete data foundation, your sales and marketing teams can align territories with a full view of account relationships. Reduce internal conflict and confusion over incomplete or bad data. Strengthen segmentation and targeting. Increase personalization and the quality/quantity of marketing-sourced leads. Improve accuracy of reporting and ROI analysis.

Iru (formerly Kandji) is an all-in-one, AI-powered security and compliance platform designed to simplify IT management and strengthen enterprise protection. Built on the Iru Context Model, it unifies identity, endpoint, and compliance into a single intelligent system that understands users, devices, and applications in context. With passwordless workforce identity, advanced endpoint detection, and automated compliance, Iru delivers both security and efficiency without the complexity of multiple tools. Its integrated approach enables IT teams to secure access, prevent threats, and maintain continuous audit readiness—all from one intuitive platform. Trusted by over 5,000 companies including Plaid, Notion, Airbus, and Vercel, Iru transforms how modern businesses manage digital trust. The result is reduced IT workload, improved employee experience, and enterprise-grade protection built for the AI era.

10Duke Enterprise is a cloud-based, scalable and flexible software licensing solution enabling software vendors to easily configure, manage and monetize the licenses they provide to their customers in real-time. 10Duke enables you to gain a single point of license control for desktop, SaaS, and mobile apps, APIs, VMs and devices. It’s cloud-native, supports all license models, integrates with CRM & Ecommerce, has a built-in Customer Identity Management solution, and supports offline scenarios. 10Duke Enterprise is used by SMBs and Fortune 500 customers alike, and is SOC2 compliant. 10Duke Enterprise is used across a wide range of industries by the fastest-growing software vendors that offer desktop, SaaS and mobile apps, devices, APIs and VMs. It's specifically designed for fast-growing software businesses looking to scale up licensing & minimize friction. 10Duke Enterprise is used around the world by leading brands including Trimble, Causeway, Seequent, Maxon and Steinberg

Powerful, all-in-one identity verification, fraud prevention, and compliance platform. iDenfy protects startups, financial institutions, gambling, streaming, ridesharing, and other digital services from identity fraud using a three-layer identity verification process. The process protects businesses from the most threatening forms of identity fraud. iDenfy also provides services for business verification, proxy detection, fraud scoring, AML screening and monitoring, NFC verification, and other fraud prevention services. Founded before AML, fraud, and GDPR regulations were put into place, iDenfy pioneered identity verification. The company covers users' ID verification process in full, combining AI-based biometric recognition and manual human checks to ensure they are real users. Save up to 40% of identity verification costs using our ID verification software. Pay per successful ID verification and save up to 40% of identity verification services expenses.

Discover and consolidate all privileged account credentials into a centralized repository. Regulate access to all critical IT assets. Grant just-in-time access, and enforce least privilege on devices in the organization. • Enforce remote password resets on devices. • Manage Windows domain, service, local admin accounts & their dependencies. • Eliminate hardcoded-credentials from scripts and configuration files. • Automate password access for non-human identities with APIs. • Protect SSH keys, track usage & associate with UNIX devices. • Share accounts with granular access controls. • One-click remote access to assets without revealing passwords. • Grant Just-In-Time access to privileged accounts. • Shadow, Monitor & record live sessions. • Endpoint privilege management with application controls. • Integrate with AD, AzureAD for user provisioning. • Integrate with solutions for MFA, SIEM, ITSM & SSO. • Comply with regulations with audit trails & custom reports

ManageEngine EventLog Analyzer is an on-premise log management solution designed for businesses of all sizes across various industries such as information technology, health, retail, finance, education and more. The solution provides users with both agent based and agentless log collection, log parsing capabilities, a powerful log search engine and log archiving options. With network device auditing functionality, it enables users to monitor their end-user devices, firewalls, routers, switches and more in real time. The solution displays analyzed data in the form of graphs and intuitive reports. EventLog Analyzer's incident detection mechanisms such as event log correlation, threat intelligence, MITRE ATT&CK framework implementation, advanced threat analytics, and more, helps spot security threats as soon as they occur. The real-time alert system alerts users about suspicious activities, so they can prioritize high-risk security threats.

Proton Pass is an open-source password manager based in Switzerland that encrypts your usernames, passwords, bank cards, and encrypted notes and lets users quickly autofill details across all devices and browsers. Proton Pass goes beyond keeping your password safe, it secures your online identity with its additional features and enables secure sharing of log-in information. Proton Pass is built by the same team of scientists who met at CERN and created Proton Mail, the world’s largest encrypted email service. Proton has been recommended by the United Nations for sharing highly sensitive data, and our encryption is open source and battle tested. Proton Pass is the first password manager built by a security company with a privacy-first philosophy. Join the millions of people who have signed up for Proton to protect their information.