Merchant Centric vs. Surefire Local Comparison


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		Related Products Birdeye irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR. 4,690 Ratings Visit Website Podium Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales. 2,075 Ratings Semrush Semrush One is an all-in-one digital marketing platform designed to help brands win visibility across search engines, AI platforms, and emerging discovery channels. It unites traditional SEO tools with advanced AI search and GEO capabilities to measure and grow brand presence everywhere users search. The platform supports optimization across Google, ChatGPT, Perplexity, Gemini, and more from a single interface. Semrush One offers toolkits for SEO, content marketing, traffic analysis, local search, advertising, social media, AI visibility, and digital PR. Powered by one of the world’s largest AI-driven marketing databases, it delivers deep insights competitors can’t easily replicate. Enterprises and marketers use Semrush One to forecast traffic, revenue, and ROI with confidence. Trusted by millions of professionals and global brands, Semrush One acts as a central growth engine for digital visibility. 6,303 Ratings Visit Website BrandMail BrandMail®, developed by BrandQuantum, is a software solution that seamlessly integrates with Microsoft Outlook to empower every employee in the organization to automatically create consistently branded emails via a single toolbar that provides access to brand standards and the latest pre-approved content. Develop email signatures in line with your brand specifications which look consistent, no matter which device or platform they are viewed on. Your signatures are tamper-proof and centrally managed. More importantly, users see their signatures, banners and surveys when they create, reply or forward emails. BrandMail does not reroute your emails via any external servers and does not append rules to your exchange environment. It works directly within Microsoft Outlook. Leverage every email as an opportunity to brand consistently and minimize the security risks associated with the tampering of HTML signatures. 307 Ratings Visit Website SurveySparrow Transform organizations into brands by refining experiences with SurveySparrow. The experience management platform helps create not only engaging surveys but assists in closing the feedback loop efficiently. Supporting 70+ languages and dedicated NPS and Customer experience modules help better understand customer loyalty. SurveySparrow enables business organizations to collect feedback via a chat-like interface, gain insights, and make data-driven decisions to improve products, services, and customer experience. Set up automation and manage feedback with the in-built Ticket management tool. Monitor and manage online reviews efficiently with the Reputation management module. Join the bandwagon of 100k+ customers in 149 countries to deliver delightful customer experiences. 2,999 Ratings Visit Website Extole Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation with Extole. Our enterprise referral platform and team of experts create customized advocacy and referral programs, enabling brands to drive engagement with existing customers, acquire new customers, and generate an essential and unique first-party data source. The platform's advanced capabilities ensure companies get the most out of their referral programs. Leverage custom events, profiles, and attributes to enable dynamic, audience-specific referral experiences. Use first-party data to tailor customer segment messaging, rewards, and engagement strategies. Use our flexible APIs to build management capabilities and consumer experiences–headlessly or hybrid. We have all the tools you need to build scalable, secure, and high-performing referral programs. Book a demo to see how Extole can unlock the full potential of your customer advocacy programs. 67 Ratings Visit Website Referral Factory Referral Factory makes it easy to launch and manage referral programs and affiliate programs, without writing a single line of code. Use our AI-powered referral program generator to create fully branded campaigns in seconds. Access 100,000+ verified affiliates to promote your business. Seamlessly integrate with HubSpot, Salesforce, Pipedrive, Intercom, and 3,000+ tools via API, webhooks, Zapier, or Make. Automate referral tracking, rewards, and communication. Referral Factory offers 200+ reward types: vouchers, PayPal payouts, gift cards, and more. Fully GDPR, SOC 2, and ISO 27001 compliant with self-hosting available. Get real-time analytics, 24/7 support, and pricing from $95/month. Referral Factory is ranked #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro. Trusted by thousands of marketers and founders to drive growth through word-of-mouth, affiliate marketing, and customer advocacy. 352 Ratings Visit Website Sogolytics Sogolytics delivers speed, clarity, and scale through a powerful platform built for enterprise teams managing customer journeys and employee engagement surveys. Sogolytics streamlines the entire feedback cycle, from intelligent survey creation to real-time dashboards and automated text analysis. Whether your team is using the customer experience platform, employee engagement software, or the free survey maker, Sogolytics provides intuitive features, powerful analytics, and unmatched customization. Design sophisticated customer experience management flows in minutes. Automatically adapt questions based on logic and earlier responses. Pre-fill messaging based on user data. Then, visualize the results immediately. With sentiment analysis, turnkey reports, and real-time dashboards, your team can go from data to decisions in record time. Sogolytics’ survey software has a refreshingly human support model, available 24/7 and whenever you need a partner, not just a platform. 864 Ratings Visit Website WiseStamp WiseStamp is an award-winning, enterprise-grade email signature management solution designed to scale with the needs of market-leading organizations. Trusted by over 1.2 million customers worldwide, WiseStamp enables businesses to centrally create, manage, and deploy professional, on-brand email signatures effortlessly. WiseStamp turns every email into a powerful brand asset, enabling enterprises to maintain brand consistency, enhance engagement, and drive business impact at scale. WiseStamp also works seamlessly with all email platforms - no coding needed! Turn every email into an opportunity. Make it count. 689 Ratings Visit Website Spidergap Spidergap is a web-based 360° feedback tool designed to help HR teams, managers, and consultants collect, analyze, and act on employee feedback to drive meaningful personal development. With an intuitive interface, Spidergap makes it easy to customize feedback assessments, generate clear reports, and guide employees toward impactful growth. But you’re not just getting software—you’re gaining a team of 360° Feedback Experts to support your strategy, planning, and ROI measurement. Whether you’re running large-scale leadership programs or one-off employee reviews, Spidergap ensures feedback leads to real results. With Spidergap, personal development has never been more effective. 117 Ratings Visit Website
About See what’s being said in your reviews that impact sales and engage with customers online where they visit most. Discover the hidden value in your customer feedback data and identify what really drives revenue at your locations. Get insights and actions to beat your national and local competitors. Learn and leverage the success of top-performing businesses across the nation. Compared to top competitors, long wait times for food after ordering has the greatest negative impact on revenue. Evaluate the current food delivery process and determine if kitchen staff and servers are properly trained. Shine a light on your customer feedback that impacts your sales. Show all levels of management their progress at a regional, district, and location level. Monitor business performance, spot operational and employee issues, plus reply to reviews for all your locations in one platform. Manage customer feedback posted on your website alongside your social reviews.	About Get more Google visibility & traffic. Consistently respond to reviews & get higher local search engine rankings. Use Geo Location Check-ins to post localized content, telling search engines what work you do & where. Easily manage online reviews in one place. Handle negative reviews quickly. Rank first in search engines by generating more reviews. Stand out to customers by maintaining a strong online reputation. Get more referrals by providing excellent service to your existing customers, from their first call to the final day of your project. Develop a referral program to ensure a steady stream of new customers. Build a company culture that encourages referrals. Attract & engage repeat customers via email marketing that keeps your business top of mind. Let customers schedule appointments online, generating more appointments and saving time. Discover which content resonates most with target customers.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Businesses in need of a solution to manage reputation and discover trends within reviews	Audience Businesses and marketing teams looking for a platform to manage and control all their online marketing activities
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $49.95 per month Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Merchant Centric United States www.merchantcentric.com	Company Information Surefire Local Founded: 2010 United States www.surefirelocal.com
Alternatives Bravo POS for Gun Stores Bravo Store Systems	Alternatives Linda
Umanest	Pluspoint
GMBapi.com	PinMeTo
Reputation.com	Reputation.com
TechValidate SurveyMonkey View All	ReputationDefender Gen Digital View All
Categories Brand Management Business Performance Management Customer Advocacy Customer Engagement Customer Experience Customer Loyalty Customer Reference Management Customer Satisfaction Local Listing Management Reputation Management Review Management Social Media Management	Categories Digital Asset Management Local Listing Management Local Marketing Marketing Automation Review Management Social Media Management Social Media Schedulers
Review Management Features Campaign Management Dashboard Negative Feedback Management Response Management Review Monitoring Review Notification Review Request Sentiment Analysis Social Sharing White Label Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Show More Features Business Performance Management Features Ad hoc Analysis Ad Hoc Reports Budgeting & Forecasting Consolidation / Roll-Up Dashboard Key Performance Indicators Predictive Analytics Qualitative Analysis Quantitative Analysis Scorecarding Strategic Planning Customer Advocacy Features Advocate Management Campaign Management Communication Management Community Management Gamification Referral Tracking Reporting/Analytics Rewards Program Social Engagement Customer Engagement Features Analytics Churn Management Communication Management Community Management Content Syndication Feedback Collection Gamification Live Chat Video Content Customer Experience Features Action Management Analytics Customer Segmentation Dashboard Feedback Management Knowledge Management Multi-Channel Collection Sentiment Analysis Survey Management Text Analysis Trend Analysis Customer Loyalty Features Corporate Memberships CRM Customer Activity Tracking Discount Management Gift Card System Loyalty Card System Member Portal Membership Management No-Card Loyalty System Referral Tracking Rewards Management Customer Reference Management Features Nomination Tracking Program Notices Reference Usage Tracking Reward Distribution Search Customer Satisfaction Features 360 Degree Feedback Analytics Call Reporting Complaint Monitoring Feedback Collection Survey Management Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label
Integrations Facebook Instagram X (Twitter) Yelp Alexa Bing Demandforce Foursquare Google Google Maps Grubhub Healthgrades PAR Engagement QuickBooks Online Salesforce Siri Tripadvisor WordPress YouTube Show More Integrations View All 19 Integrations	Integrations Facebook Instagram X (Twitter) Yelp Alexa Bing Demandforce Foursquare Google Google Maps Grubhub Healthgrades PAR Engagement QuickBooks Online Salesforce Siri Tripadvisor WordPress YouTube Show More Integrations View All 14 Integrations
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