SAS Marketing OptimizationSAS Institute
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Related Products
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About
Mediahawk call tracking and marketing analytics software is easy-to-use, providing you with accurate, real-time data on your marketing performance. Mediahawk helps you quickly and confidently attribute your sales to marketing campaigns and channels to find out which activities are producing leads and revenue, and which aren't. - Increase your lead generation by getting detailed insight on the marketing sources and campaigns that generate your most qualified leads. - Understand your customers’ buying experience from start to finish, including their phone conversations, and fine tune your marketing campaigns to maximise engagement. - Improve your website conversion rate by identifying which pages your callers are calling from and visiting before, during and after the call. - Integrate Mediahawk with your other favourite martech tools – from Google and Facebook to HubSpot and Salesforce and many more - to streamline your reporting process and work smarter.
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About
As marketing organizations face increased pressure to do more with less, cutting through marketing noise to deliver the right message to a receptive customer can present serious challenges. While segmentation, predictive modeling and testing can improve the effectiveness of individual customer interactions, they can’t address the full scope of daily marketing realities alone. Marketers must balance competing business goals across divisions, manage multiple marketing programs against constraints (e.g., channel capacity), control budgets and adhere to customer contact policies. Internal political battles add another layer of complexity. How does a multiproduct organization with hundreds of campaigns and millions of customers decide which campaigns go to which customers? A user-friendly interface lets you easily perform what-if analyses to determine the best offers for individual customers, as well as understand how changes in business constraints will affect outcomes.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketers, marketing agencies, PPC specialists, care homes, automotive franchises, retailers and dealerships, financial services, legal services, trade, property management, private clinic, healthcare providers
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Audience
Businesses and brands seeking a solution to make the most of each individual customer contact
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
£179 per month
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationMediahawk
Founded: 2002
United Kingdom
www.mediahawk.co.uk
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Company InformationSAS Institute
Founded: 1976
United States
www.sas.com/content/dam/SAS/en_us/doc/factsheet/sas-marketing-optimization-101287.pdf
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Alternatives |
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Categories |
Categories |
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Call Tracking Features
Call Log
Call Recording
Call Routing
Caller Identification
Campaign Management
Conversion Tracking
CRM
IVR / Voice Recognition
Keyword Tracking
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
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