Adobe Marketo MeasureAdobe
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MixCommanderCommanders Act
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Related Products
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About
Prove and improve impact with unmatched visibility into marketing performance. What is working and what isn’t? That’s the question every marketer needs to be able to answer. And it’s exactly why every B2B marketing team needs revenue attribution. Beyond just clicks and leads,Adobe Marketo Measure gives marketers unmatched visibility into their true impact on the bottom line. With attribution that measures every touchpoint in the customer journey—digital and offline, paid and organic, marketing and sales—accurately identify which channels and campaigns deliver the most revenue and highest ROI. Dealing with disparate data is frustrating.Adobe Marketo Measure automatically connects and unifies your data, so you can spend more time acting on insights and less time on tedious tasks. Get accurate data without the pain of broken spreadsheets and duplicate conversion counting. When it comes to attribution models, one size doesn’t fit all.
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About
For the first time ever global digital ad spend is expected to exceed 50% this year and continue growing by double digits for the foreseeable future, making it even more important for marketers to understand the real contributions their channels and partners are having on their bottom line. Most marketers have adopted the most recent touch (also known as “last click”) attribution model as their primary report because this is the default setting for many analytic platforms. While this methodology is easy to explain and provides some insight into campaign performance, it prevents marketers from having a comprehensive view of all the channels a customer came in contact with that influenced their decision to buy. MixCommander platform lets marketers fully understand the impact their media mix is having on their customer journeys by providing them with a variety of attribution models to choose from depending on their needs. Custom models can also be created for complex situations.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
B2B marketers and sales teams seeking a solution to manage their operations
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Audience
Marketers and brands seeking a solution to track, analyze and optimize direct marketing performance
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$0.01/month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAdobe
Founded: 1982
United States
business.adobe.com/products/marketo/marketo-measure.html
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Company InformationCommanders Act
Founded: 2010
France
www.commandersact.com/es/soluciones/mixcommander/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Marketing Attribution Features
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation Features
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Web Analytics Features
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
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Integrations
5X
AdStage
Call Sumo
CallTrackingMetrics
CloudNuro
Desktop.com
Eloqua
Joomla!
Olark
Optimizely One
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Integrations
5X
AdStage
Call Sumo
CallTrackingMetrics
CloudNuro
Desktop.com
Eloqua
Joomla!
Olark
Optimizely One
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