Best Website Visitor Identification Software

Compare the Top Website Visitor Identification Software as of April 2026

What is Website Visitor Identification Software?

Website visitor identification software enables companies to see who is visiting their website. Visitor identification software de-anonymizes website visitors and provides detailed information about the visitor. Visitor identification software is useful for sales and marketing to understand who is visiting their site, and then target them for sales and marketing. Compare and read user reviews of the best Website Visitor Identification software currently available using the table below. This list is updated regularly.

  • 1
    Visual Visitor

    Visual Visitor

    Visual Visitor

    In a world where only about 2 percent of website visitors fill out a website form, you’re missing out on the other 98 percent! That’s the case many businesses are facing when it comes to website traffic. At Visual Visitor, we’re putting an end to this by offering anonymous website visitor tracking allowing marketers to understand who lands on your website. When someone visits your site, our technology can record information such as company name, pages viewed, keywords searched, and other relevant information that would not have been available to you without it.
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    Starting Price: $299.00/month
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  • 2
    Leadfeeder

    Leadfeeder

    Dealfront

    Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.
    Starting Price: $63.00/month
  • 3
    Clickback WEB

    Clickback WEB

    Clickback

    Sales teams want leads, not web analytics. They want companies, names, and contact information, not IP addresses, or page views. Clickback WEB is a website visitor tracking tool that gives your sales team the ability to reach out to warm B2B leads that are in the early buying-stages of the sales funnel. By using website visitor tracking and identification software, warm B2B leads rise to the surface so your sales team can focus on what they do best. Clickback WEB is different from website analytics tools because it was designed for busy sales teams that need actionable information at their fingertips, not raw, unfiltered data. Clickback WEB notifies your sales team when a targeted company returns to your website, as these are often some of the warmest early stage leads. Quickly create a custom “watch list” of the key companies and contacts you want to connect with.
    Starting Price: $99 per month
  • 4
    Whois Visiting

    Whois Visiting

    Whois Visiting

    Website Visitor Tracking Software | B2B Lead Generation Identify website visitors & reveal the businesses looking at your products or services. Real-time company data and information 🔍💻📈 14-Day Free Trial ✅ Book A Demo today 🙋‍♀️🙋‍♂️
    Starting Price: $49.00/month/user
  • 5
    KickFire

    KickFire

    KickFire

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.
  • 6
    Visitor Queue

    Visitor Queue

    Visitor Queue

    Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.
    Starting Price: $39 per month
  • 7
    Ruler Analytics

    Ruler Analytics

    Ruler Analytics

    Automatically tie revenue back to your campaigns and channels via marketing attribution. Spend less time juggling reports, and more time optimising your outputs and your budget. Make data-driven decisions by integrating your website, your CRM and your marketing apps to view the data you need, where you need it most. Track calls, forms, live chat and touchpoints. Track every click, call and conversation-driven to your website automatically through our forms, live chat and call tracking integrations. Link your marketing touchpoints to clicks, leads and sales to prove what does and doesn't work. Gain clarity on how high-quality leads behave to help optimize campaigns based on value-driven metrics. Your data’s out there, it’s just disconnected. And it leaves you unable to understand which channels are driving new leads or identify which leads go on to become sales. Ruler's marketing attribution software allows you to connect the data from your leads to your CRM and analytics tools.
    Starting Price: $79 per month
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