Best Free Tag Management Tools

Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API. Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations. Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate? Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics. Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.

​Stape is an all-in-one platform designed to simplify server-side tracking, enabling businesses to enhance data quality and marketing ROI while ensuring security compliance. It offers easy-to-configure cloud server infrastructure, features that improve data quality, and solutions to streamline server-side tracking configuration. Stape provides competitive prices, a wide range of features, human customer support, and top-notch security. Streamline data connection from any source to any destination, meta, or beyond. Save time, and resources and improve performance to drive business results. Choose the simplest and fastest method for setting up server-side tracking on dedicated platforms. We help our clients set up server-side tracking by offering easy-to-configure cloud server infrastructure, features that improve data quality, as well as solutions and plugins to streamline server-side tracking configuration.

Addingwell is a fully-managed tagging server solution built to make Google Tag Manager server-side easy to set up, reliable to run, and rich with features for robust data collection and governance. It delivers fast, scalable infrastructure for GTM server-side that helps move tracking away from the browser and into first-party server environments, improving data reliability, bypassing ad blockers, and reducing the impact of client-side tracking limits like blocked third-party cookies. It includes a user-friendly interface, real-time monitoring and alerts, detailed logs, and complete control over data flows so you can decide what information is sent to analytics and media partners. Addingwell’s solution also offers extensive documentation and responsive support to guide users through setup and ongoing operations, with multi-region hosting and governance tools that support compliance with privacy regulations.

MetaRouter collects user events from a website or app and routes them to any third-party tool, including centralizing data in one place for storage and in-depth analysis. It can be set up with a single snippet (using analytics.js) so that, after the initial event tracking setup, marketers can add and remove tools through a UI, without requiring additional dev time.

Tag management made easy. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Efficiently add and update your own website tags to better understand conversions, site analytics, and more. Tag Manager supports and integrates with all Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently. Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency. Conversion tracking, basic remarketing, and dynamic remarketing.