Social media analytics tools provide businesses with insights into their social media performance, helping them measure engagement, audience demographics, content effectiveness, and overall campaign success. These tools track key metrics like likes, shares, comments, click-through rates, and follower growth across various social channels. By analyzing this data, businesses can adjust their strategies, optimize their content, and improve user engagement. Social media analytics software also offers competitor analysis, sentiment tracking, and reporting features, making it easier for marketing teams to track industry trends and benchmark their performance. These tools are essential for driving data-driven decisions and maximizing the ROI of social media campaigns. Compare and read user reviews of the best Social Media Analytics Tools for Mac currently available using the table below. This list is updated regularly.
Driftrock
Conte.ai
RIB Software GmbH
KOLSprite
Eclincher
PublBox, Inc.
Repustate
KPI6.com
Onlypult
Meltwater Group