Best Free Search Engine Marketing (SEM) Software

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

Adzooma’s an award-winning digital marketing platform that helps businesses of any size grow by making online marketing easy. Our all-in-one platform helps you set up, manage, and optimize your Google, Facebook, and Microsoft advertising campaigns all in one place. By leveraging innovative machine learning and data science, our platform pinpoints what drives online business success to make sure you get the most out of your advertising campaigns. Track PPC performance and highlight over/under spend to improve your quality score, conversions, and ROI. Packed with all the tools you need to grow your business, Adzooma gives you a crystal clear view of where your online marketing is right now, then provides personalized checklists to help you drive business growth. Join thousands of business owners like you and see how we make growing your business online simple.

Retreaver is a cloud-based call tracking and routing platform built for performance marketers, agencies, and brands. We help you tag, route, and optimize inbound calls in real time connecting each caller to the right agent, department, or buyer using custom logic and data. Track conversions, measure ROI, and personalize experiences with CRM integrations, caller profiles, and real-time tracking. Our flexible tag system gives you full control over routing, analytics, and call flow optimization. What sets us apart is hands-on, responsive support. No tickets, no waiting just real help when it counts. We also offer seamless integrations with tools like RedTrack, ClickFlare, and TrueCall to give you a complete performance marketing toolkit. With no contracts, no hidden fees, and performance-based pricing, Retreaver is built to scale cleanly and transparently with your business. Explore more on our socials, book a personalized demo, or share your experience with a review.

SE Ranking is an all-inclusive, cloud-based search engine optimization (SEO) platform for webmasters and marketing professionals. Intuitive and easy-to-use, SE Ranking offers a complete set of tools for comprehensive tracking of keyword positions, site auditing, analyzing competitor SEO and PPC strategies, keyword suggestion and grouping, website ranking, backlink monitoring, automated professional reporting, and more. By leveraging SE Ranking, users can easily keep track of their website’s keyword ranking in multiple countries, cities, regions, and languages in real-time across Bing, Google, and Yahoo.

Marketing Miner is an SEO tool for all data-driven marketers. Gain valuable insights with over 40 features to skyrocket your website rankings. User-friendly interface and bulk data analysis features to save your time and effort. Collect valuable data insights and analyze up to 100,000 keywords or URLs in a single click to improve your SEO strategy. Popular features: - Keyword Research - SEO Audit - Rank Tracking - Competitor Analysis - Brand Monitoring - Link Building - Bulk Data Analysis - API

We provide agencies with powerful tools to take control of PPC spend. Never worry about pacing or over/underspend again. Built on top of the Shape platform, our apps focus on what we know best: Budgeting and APIs. Combine your performance goals with our algorithm to keep your ad spend on pace. Budget analysis designed to help you identify and capitalize on lost opportunities. Build powerful tools with a centralized, easy-to-use marketing API. We believe digital marketers waste too much time manually managing ad spend. Organize campaign spend across channels into custom budgets that match your strategy and needs. Create a trusted place your team can go to get detailed answers about any budget. Manage campaigns with recurring monthly spend targets just as easily as limited-time promotions. Receive flexible spend alerts that notify you when to take action and let our unique automated solutions handle the rest.

Imagine if you could pause your ad campaigns when it rained. Or wouldn’t you like to set a lifetime budget for a campaign in Google Ads? Ever dreamed your campaigns would pause themselves when your landing pages unexpectedly break? You can call them ‘IfThens’. Think of them as tiny robots that pull your campaign levers. Simply pick one out, configure it, apply to your campaign, and walk away. Your IfThen will continue to monitor conditions on your behalf and make campaign changes as you’ve requested. It’s magic. A 14-year old digital marketing agency wished there was a way to import external data into Google Ads to automatically activate, pause, and bid adjust client ad campaigns. Light bulbs went off and IfThenAds was born. Run smarter campaigns that respond to a changing world. Find your audience when it matters most to them. Save time and money, quickly configure and walk away.

Leadtosale offer a tracking solution for lead generation dependent businesses, whether they're: Looking for a way to start tracking customers their on-site in the tools they use, like Google Analytics, Google Ads, Facebook Ads and HubSpot. Wanting to expand their tracking to include phone calls leads, attributed back to web sessions. Close the loop on their tracking with CRM integrations which send revenue data back to their online marketing tools when leads eventually convert to sales. No worrying about implementing pixels from different providers, or making mark up changes to phone numbers. One tracking snippet does it all.

Aori is a set of tools to help you conquer Google and Microsoft Ads, offering modern solutions for marketers to create high‑performing campaigns that get better results​. Its SEM Tool lets you build Single Keyword Ad Group (SKAG) and Single Theme Ad Group (STAG) campaigns for Google and Microsoft Ads much faster than with native editors or web interfaces, employing industry‑proven structures that increase performance and simplifying creation and maintenance, while the Microsoft Advertising SKAGs Tool integrates directly with Microsoft Advertising so you can build SKAG campaigns without exporting from Google​. The Budget Manager provides a high‑level overview of campaign performance, adheres to strict budgets, automates tasks such as preventing over‑ and underspend, and redistributes budget to high‑performing campaigns within the Aori ecosystem and the Ecom Tool extends these capabilities to ecommerce advertising.

Aggregate all your data in one place. Easy integration with many popular ad networks and call tracking sources. Design custom layouts and delivery automatically. Connect popular PPC, Native, Social, Call Tracking sources. Direct API connections. Custom data imports. Connect popular PPC, Native, Social, Call Tracking sources. Customize appearance with charts, tables, images, and numbers. Drag & drop modules onto a template. Customize modules using hundreds of settings. Publish Reports Automatically. Publish output to many popular formats. Quantify is a popular business intelligence and data aggregation software for digital marketing agencies and paid search professionals. Quantify offers a FREE 14 day, no risk trial evaluation. Our customers are inquisitive self-starters. We encourage you to evaluate independently. Go design data visualizations that “pop”, presenting data beyond your expectations. Trial members access full functionality during the length of the evaluation.

All-in-one digital marketing platform to monitor and control your paid advertising across multiple channels. The future of digital marketing is here. Take your business to the next level and achieve higher returns on your paid advertising. Adriel is a revolutionary all-in-one platform that allows you to manage and optimize all of your digital marketing campaigns in just one place. Our award-winning technology centralizes all communication channels and key data into a single customizable platform to help your business deliver a higher-performing promotional message across all channels. Monitor and control all your digital marketing in one place. Centralizing data is the first step towards high ROAS - Gain precise insight through a comprehensive view of all your campaigns from numerous channels. Get clear visibility of campaign KPIs and achievement rates with real-time transparent data. Control everything yourself. No more hassle from hundreds of reports and e-mails.

UltraGranular helps you make your existing PPC search ad campaigns increasingly granular, because it makes it quick, fun, and easy to audit your search terms and find negative keywords. The result is usually a boost in click-through rate (CTR) and Conversion rates. Users typically still find new negative keywords more than a year after first starting to use our tool. More than just a negative keyword tool, UltraGranular also suggests ideas for CTR-boosting callout ad extensions, as well as sitelinks. After finding negative keywords, PPC agencies and campaign managers can automatically generate professional PDF reports for their clients, that show the work you are doing for them, as well as an estimate of upcoming savings and a percentage optimization rate. There's a free version available without signup and all pro accounts come with a free trial period.

NinjaSEM is the PPC management software to create, launch and optimize Google search and shopping campaigns. NinjaSEM helps generate a slew of new keywords Get access to 37+ apps for $14.99 per user. Features of NinjaSEM PPC Campaigns - Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Establish Ad campaigns and ad groups, manage bids, and start conversion-driven ads. Keyword Planner- Determine which keywords to prioritize based on search density, paid and organic click rates, competition, and other aspects. Multiple Ad Groups- Set up multiple ad groups and smart keyword lists to improve results by introducing high-performing search phrases, receiving data-driven recommendations. Ad Copies- Increase conversion rates by emphasizing key features of a product or service, and gather all of your ad's quality information.

Kliken makes marketing your business to interested online ​ shoppers fast and simple; helping you unleash more traffic, more leads, and more sales for your company. Kliken is proud to be a part of the 2021 Inc. 5000 list of the fastest-growing companies in the United States. Choose from flexible budgets to meet your business needs, with a small fee to create and manage as many campaigns as you'd like. Start growing your business right away with an automated solution, regardless of your prior marketing experience. Build campaigns focused on efficiently spending your budget for visitors that are most likely to do business with you. Review all the metrics you need to understand how your campaigns work to maximize your return on ad spend. Put your business in front of the right people, whether you offer products or services. Market your business with the right tools for you.

CampaignHero is the software arm of the award-winning digital marketing agency, Broadplace, designed to help SMEs grow their business online. The CampaignHero App makes managing online advertising accounts on Google, Microsoft and Facebook easy, simple, optimized and effective. The app provides real, actionable and beneficial tips, tools and recommendations that will help boost your campaigns to aid business growth. Our award-winning technology helps uncover optimizations for your Google, Microsoft and Facebook campaigns that won’t be spotted by any other ad tech tool. Get expert support for your advertising via the in-app live chat. Our app enables multi-channel ad management & reporting. Tutorials, articles, videos and webinars to help you build your business online. 100s of personalized optimizations & improvement recommendations uncovered by our smart technology.

Microsoft Advertising has an exciting new platform called Digital Marketing Center, a Microsoft Garage project. DMC helps small and medium-sized business owners manage their digital marketing across not just Microsoft Advertising, but also leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram.