Best Sales Analytics Software
View:
What is Sales Analytics Software?
Sales analytics software is a tool that helps businesses analyze and interpret their sales data to gain insights into performance, trends, and opportunities for improvement. These platforms provide features like real-time reporting, sales forecasting, and data visualization to help sales teams and executives track key performance indicators (KPIs) such as revenue, conversion rates, and customer acquisition costs. Sales analytics software often integrates with customer relationship management (CRM) systems, marketing platforms, and other business tools to centralize data and deliver actionable insights. By leveraging advanced analytics, businesses can make data-driven decisions, optimize sales strategies, and improve overall performance. Compare and read user reviews of the best Sales Analytics software currently available using the table below. This list is updated regularly.
-
1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
Jiminny
Jiminny
Jiminny is the world’s most loved Conversation Intelligence platform. AI captures & analyzes all your critical go-to-market insights and automates the data instantly to your CRM. We empower your team to drive more revenue with actionable insights and informed decisions. Conversation intelligence designed to be used and enjoyed by your whole business. Sell smarter, grow faster and win more deals. Jiminny empowers revenue teams to capture and analyze critical go-to-market insights across video, voice, and email. It helps reps automate administrative tasks, giving them more time to sell and improve performance. Managers gain confidence with actionable insights to develop their teams, while Executives trust the CRM as a source of truth for data-driven decisions and the launchpad for revenue growth. With fast onboarding, a seamless user experience, and ROI in under six months, Jiminny delivers the ultimate platform to power revenue intelligence across your entire business. -
3
DemandFarm
DemandFarm
Key Account Management (KAM) is broken today. Sales leaders have limited confidence in their people, processes, and tools, thanks to static account plans built on PPTs and point solutions. At DemandFarm, we're on a mission to unlock the world's Key Account Management black boxes so that you can: 👉 Visualize complex organizational hierarchies 👉 Unearth hidden growth opportunities 👉 Build proactive stakeholder engagement strategies 👉 Create context-rich dynamic account plans 👉 Take large opportunities to closure faster DemandFarm is a Gartner and Forrester recognised vendor in the Digital Account Planning Tools and Account Based Selling categories respectively. Since 2016, DemandFarm has helped 200+ global organizations like DHL, Zebra Technologies, TaskUs, Slalom, Salsify and more accelerate deal velocity in their key accounts, uncover relationship blindspots, boost upsell and cross-sell revenue, and centralize key account intelligence. DemandFar -
4
Repfabric
Repfabric
Repfabric is a customer relationship management (CRM) software designed specifically for multi-line sales teams (i.e. reps, distributors, wholesalers, dealers, and manufacturers). It streamlines and simplifies the sales process by providing deep integration with email, contacts, calendars, and deal tracking. The platform enables users to track commissions from CRM to sale, make updates directly from mobile devices, and document sales calls using voice-to-text features. In addition to these core functionalities, Repfabric offers features such as account activity and opportunity reviews, sales numbers and trend analysis by manufacturer, and a Nearby feature to find the closest client when a sales call is canceled. The platform is supported by a full-service customer care team and an experienced data team, ensuring a smooth transition for businesses and allowing you to focus on growing your business. -
5
Quaeris
Quaeris, Inc.
Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us!Starting Price: $100 per month -
6
Veloxy
Veloxy
VeloxyIO Inc. makes AI-powered sales enablement and predictive forecasting software for Salesforce CRM. Our mission is to help Sales Reps engage in Salesforce and get more out of it than they put in, while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. The right data at the right time! Veloxy Mobile and Inbox automatically log actions like calls, emails sent, opens and replies, and make it painless to add and maintain information on the go, as a natural step in the sales workflow. These tools feed Sales Reps the right data at the right time based on their context, location and upcoming events, so they focus on priorities without having to look for anything. See which actions truly drive pipeline! Veloxy Analytics gives Sales Managers and Ops more accurate forecasts based on historical analysis of biases, plus the analytics tools to examine how different sales activities correlate to pipeline growth.Starting Price: $49 user/month -
7
Sales Analysis & Forecasting Tool
SAFIO Solutions
SAFIO Solutions is a cloud based, forecasting software solution for inventory optimization, delivering a comprehensive platform that provides vision, efficiency and analytics to make strategic decisions for improved operational performance. Utilizing a proprietary Sales Analysis & Forecasting Tool, SAFIO Solutions integrates a client’s vital data into a single, convenient and user-friendly interface, one that is intuitive to the information a planner needs to make impactful and efficient decisions, because it was developed by a planner. Get the reporting & analytics needed to focus on emerging trends, opportunities and liabilities where action can then be taken to achieve desired results. Gain the confidence to forecast simply, efficiently and accurately. Available to use on multiple devices wherever you are: at home, in the office or traveling. -
8
Braavo
Braavo
Grow your app business with confidence. Revenue-based funding and analytics for growing mobile apps and games. Our funding solutions are fast and convenient. No due diligence required. View aggregated revenue and ad spend for all your apps across iOS, Android, Stripe, and more. Get early access to your earnings in the app store so you can execute on growth plans now. Scale user acquisition or optimize product performance to drive revenue without using equity. Hundreds of millions funded to high-potential apps from startup to massive scale. We’ve built a robust platform providing the best customized funding solutions that scale with you. Braavo clients are partners. You’ll always get the support you need, every step of the way. Growing an app business is hard. With over 5 years in the market, we get it, and we will help you succeed. Sustainable funding means all stakeholders are winners, capital providers, founders and their teams using that capital.Starting Price: $99 per month -
9
Salesforce
Salesforce
Put the power of the #1 CRM to work, at a price that works for you. Launch and grow quickly with the leading AI CRM built for small businesses in any industry - available through the Starter Suite or Pro Suite. Connect marketing, sales, service, and commerce on one easy platform. Save time with quick setup and smart guidance. Harness unified data and AI to fuel your growth. Start simple with Starter Suite — an all-in-one CRM for small businesses. Scale smoothly with AI agents, integrated data, and apps in one platform. No installation needed, just sign up and go from your browser. Advance further with Pro Suite, the complete CRM that scales with your business. Automate tasks and customize your tools to deepen customer relationships and drive growth.Starting Price: $25.00/month/user -
10
Zoho Analytics
Zoho
Get powerful actionable insights on your business with Zoho Analytics (formerly Zoho Reports), a self-service business intelligence and analytics software. With Zoho Analytics, businesses can connect and import data from any source, analyze data through visual reports and dashboards, and share and collaborate on reports and dashboards securely. The platform also offers out-of-the-box integrations with leading business apps.Starting Price: $30 per month -
11
Nutshell
Nutshell
Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Launched in 2010, Nutshell is a top-rated CRM known for its affordability and user-friendliness, serving thousands of businesses globally. Every Nutshell subscription includes unlimited data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. Nutshell integrates with the software small businesses already use, including Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers native iPhone and Android apps, allowing sales reps to create, search, and edit contact information in the field.Starting Price: $13.00/month/user -
12
Looker
Google
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time. -
13
Freshsales
Freshworks
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. With Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict revenue with sales forecasting. Businesses can take the next step forward towards powerful pipeline management with Freshsales. If you need a solution for your marketing teams to organize customer information, personalize and automate email campaigns, and find the right sales opportunities, then Freshsales Suite fits the bill.Starting Price: $9 per user per month -
14
Zendesk Sell
Zendesk
Accelerate sales with Zendesk Sell (formerly Base), a next-generation CRM software for modern sales teams. Zendesk Sell makes it easy for small business, mid-market or enterprise sales teams to enhance their processes, productivity, and pipeline visibility. The platform features an intuitive user interface that enables teams to access, analyze, and collaborate on relevant data, prioritize leads and opportunities, and drive sales actions with data. Make calls, send emails, schedule meetings, and view deal history all from one place—without logging everything by hand. When it comes time to close deals, you can do it anywhere, because Sell gives you the power of a desktop sales tool in the palm of your hand—even when you're offline. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling.Starting Price: $19 per user per month -
15
HubSpot Sales Hub
HubSpot
Get notified the moment a lead opens your email, track every interaction automatically, and organize all your activities in one place with HubSpot's sales software. Start for free, and upgrade as you grow. HubSpot's sales tools save time at every stage of the funnel. Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time. Turn repetitive emails into templates, measure their performance, and share the best ones with your entire team. Get notified the instant prospects open an email, click a link, or open an attachment for timely, relevant follow-up with the hottest leads. Connect with prospects through live chat on your website, and eliminate back and forth emails and missed calls by sending a link that lets leads pick a meeting time that works for both of you. Eliminate manual entry as every lead’s contact info, email opens, and clicks get logged automatically. Automate time-consuming tasks like lead rotation.Starting Price: $50 per user per month -
16
Clari
Clari
A Revenue Operations Platform that accelerates revenue results. Automated CRM updates? Check. Time series analysis? Check. But Clari is much more than innovative features. By combining revenue intelligence with forecasting and execution insights, Clari solves your real problem—efficiently and predictably hitting your targets, quarter after quarter, year after year. Purpose-built to drive more predictable revenue, Clari’s Revenue Operations Platform takes previously untapped data—from email, CRM, call logs and beyond—and turns it into execution insights for your entire revenue team. Clari backs up human intuition with AI insights, so your team can forecast with newfound accuracy and foresight—using a consistent, automated process that flexes to manage every business in your company. Harvest valuable activity data from reps, prospects and customers so you always know what’s going on in your deals, your teams, and in your business. -
17
InsightSquared
InsightSquared
Know exactly what drives your team’s success. From lead to opportunity, cross-sell to renewal, see how 10,000+ companies have reduced risk, unlocked upside and accelerated revenue growth. Automatically sync deal activity and engagement levels so you can truly analyze your sales process. Activity data is the number one indicator of sales outcomes. So we automate, connect and write-the full team’s activities back to your CRM. Discover exactly what activities your sales team has completed, the steps they missed, and how prospects responded, so you can drive more consistent, predictable results. Understanding what your top reps do differently has never been easier. Record, transcribe and analyze every customer call across the entire sales journey. Capture transcripts, keywords, trends, and talk time. Then combine conversation data with full-lifecycle activity capture and robust machine learning, to enrich every element of your business – forecasts, reporting, product roadmaps, and more. -
18
IBM Planning Analytics, powered by IBM TM1®, is an integrated planning solution designed to promote collaboration across the organization and help keep pace with the speed of modern business. With a powerful calculation engine, this enterprise performance management solution helps you move beyond the limits of spreadsheets, automating the planning process to drive faster, more accurate results. Simplify oceans of data by unifying data sources into one single repository and empowering users to build sophisticated, multidimensional models that drive more reliable forecasts. Forego time-consuming, error-prone planning in favor of an automated, more reliable planning process designed for real business. Break down siloes, unify data, and synchronize planning across the organization to reveal the full picture and drive integrated plans. See the impact of your decisions before making them using what-if scenarios. Plus, adjust plans in real-time to adapt to change.
-
19
Followup CRM
Followup CRM
Followup CRM is a simple sales and project management CRM built for construction companies that will give you visibility into your team’s activity, allow you to report your progress internally, and open up channels for transparent collaboration across teams. In other words, exactly what you need to take the next step as a successful business. Convert won opportunities to projects seamlessly without losing any data. Track milestones, manage processes, and integrate with external systems to ensure on-time delivery and happy customers. As every business knows, winning a client is only the beginning. Keeping everyone involved aligned in delivering the product or service, is the most important part of any customer relationships.Starting Price: $55/user/month -
20
Azurepath
Azurepath
Azurepath is an easy to use lead management software created to help generate, manage, and boost prospects. Using the drag and drop feature, users can easily track activity, keep leads current, generate reports and forecasts, and create critical insights automatically and in real-time. Never lose track of another lead again and track all account history by giving your sales team the edge they have wished for by implementing the Azurepath solution.Starting Price: $14.95/month/user -
21
Creatio
Creatio
Creatio is a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom. With Creatio, you can take advantage of a ready-to-go industry-leading CRM while also enabling users - whether business users without coding skills or professional developers - to create powerful business apps and easily automate various aspects of the company’s operations with no code. Creatio CRM is a full-fledged suite of products for marketing, sales, and service automation integrated on one no-code platform. Creatio products can be deployed as a single CRM bundle or as standalone solutions to fit your company’s exact needs. Accelerate lead-to-revenue with 360-degree customer view, advanced lead & opportunity management, omni-channel campaign automation and more. Featuring a variety of built-in tools for workflow automation, the Creatio platform allows you to create business applications of any complexity and scale.Starting Price: $25 per user per month -
22
Salesforce CRM Analytics
Salesforce
CRM Analytics, powered by Salesforce, is an advanced platform that combines AI-driven insights with Salesforce data to help businesses make faster, more informed decisions. It offers real-time predictions and recommendations, enabling businesses to uncover actionable insights specific to their industry and role. With out-of-the-box dashboards and over 50 data connectors, CRM Analytics allows users to integrate external data and create a holistic view of their customers. This helps to identify opportunities for cross-selling and upselling, automate tasks, and optimize business processes directly within the Salesforce workflow.Starting Price: $50 per user per month -
23
Dear Lucy
Dear Lucy
We have worked with hundreds of sales teams and know what they need. We fetch the most popular sales metrics from Pipedrive, HubSpot or Salesforce and visualize them in interactive, user-friendly dashboards. You can also bring in custom data fields from your CRM to complement the standard data sets. Dear Lucy brings your chosen metrics to one, simple view that is easy to use, always available and always up-to-date. Dear Lucy’s goal engine allows you to define sales targets in a flexible way, and monitor progress in real-time. Dear Lucy compares actuals to targets and shows red and green lights to illustrate where you are on target and where you are behind. This makes it super-easy to see how your team is doing at a glance. You can define goals for sales activities, revenue, offer base, hit rate, and much much more. The targets can be defined for company, team, business area, sales rep or pipeline.Starting Price: €149 per month -
24
QuotaPath
QuotaPath
QuotaPath automates the commission process, building accountability and ownership for revenue teams as they manage and track variable pay. Teams that use QuotaPath gain visibility into commissions and forecasted earnings and see an increase in revenue and quota attainment, as a result. Sync your deal data and immediately feed accurate earnings calculations in the tool. QuotaPath is the only commission tracking software built for all of Sales, Finance, and RevOps. We’re automating commissions and increasing understanding of complex comp plans to fuel a more efficient and accurate sales process for teams. With CRM and invoicing data syncs and personalized dashboards, reps and leaders gain a deeper understanding of their earnings and more efficient end-of-month process. Forecasting makes it easy to see potential earnings from pipeline deals so reps know where to focus efforts.Starting Price: $15 per user per month -
25
SalesStreamliner
SalesStreamliner
SalesStreamliner makes doing business easier for channel sales operations and partners, by automating manual sales tasks and connecting cross-channel partners independently all-in-one system. Grow your sales team with ease and confidence. Easily manage direct sales reps and channel sales in one unified system without conflict. Expand your business with ease. Manage multiple product lines & multiple sales channels all-in-one system without conflict. Franchise business operations in a box. Provide your franchisees with sales automation and watch them take off and thrive! Successful small business owners are master multi-taskers. SalesStreamliner makes multi-tasking easier, so you can focus on selling and servicing your customers. Get started with your SalesStreamliner turn-key solution in five easy steps.Starting Price: $49 per user per month -
26
People.ai
People.ai
Bring the full potential of your sales and marketing engine to life with truly actionable insights to accelerate pipeline generation and change the outcome of in-quarter deals. People.ai unifies all revenue activity data, and enriches every account and opportunity with next-generation insights that accelerate high-quality pipeline generation and improve the execution of every deal. Stay connected with every dimension of account engagement so the entire team knows exactly who is engaged, and where the opportunities are to accelerate pipeline and expansion. Understand the impact every person and activity have on the progression of a deal, and deliver actionable recommendations to improve rep performance. Our data platform breaks down data silos and uses patented AI technology to connect the dots between buyer engagement and seller performance – with insights that make your entire Revenue Engine smarter.Starting Price: $50 per user per month -
27
Gryphon ONE
Gryphon.ai
You need solutions, not more problems. Get the answers you need to overcome objections, streamline sales processes, and unleash the power of your data. Calling it clairvoyant might be a stretch. But our conversation intelligence solution can capture the insights you need to deliver relevant coaching, drive team performance, and win more deals. Right when you need it. Conduct sales & service calls through the Gryphon platform using any phone, tablet, PC or application. Empower & protect your org with real-time screening & collection of call data automatically. Get unsurpassed, accurate visibility into sales & service rep activity & performance on-demand. Steer any conversation toward success. With real-time, in-call sales coaching, you’ll never miss another opportunity to close a deal. Unlock the next level with our powerful sales coaching platform.Starting Price: $50 per user per month -
28
SalesDirector.ai
SalesDirector.ai
SalesDirector.ai is a revenue data platform that helps B2B sales organizations scale by capturing and delivering intelligent sales data and analytics to the entire revenue stack. We capture email and calendar data from sales rep activity and cross-reference it with CRM data to deliver predictive insights about their pipelines, behavior and customer interactions. These insights are delivered directly to their CRM or can be visualized in their favorite BI tool (such as Tableau, Domo, Google Data Studio, Power BI or even Einstein Analytics). Armed with these predictive insights, sales organizations can accelerate and optimize their opportunity pipelines, increase their win-rates and power their entire revenue stack with reliable, intelligent sales data. SalesDirector.ai is used by leading companies like MongoDB, JD Power, Digital Map, Wicresoft and DeltaData.Starting Price: $29.00/month/user -
29
Zomentum
Zomentum
Zomentum is a sales acceleration platform built exclusively for IT Partners that combines pipeline management, proposal and quote builder, sales automation, and reporting & analytics to enable frictionless MSP selling. With Zomentum, you can create documents 70% faster, increase deal value by 600%, and convert 100% more often. Thousands of MSPs use Zomentum today to generate more revenue, shrink sales cycles, and make buying easy. We've helped our customers generate close to $100M in revenue. Our mission is to nurture a strong and trusted IT partner network, revolutionizing the IT buying process so it is more enjoyable and more human for the world's small and medium businesses.Starting Price: $99/month (up to 2 users) -
30
EZlytix
EZlytix LLC
EZlytix is a cloud-based Analytics in a box product. Our solution is designed for Mid-Market Manufacturing, Distribution, Retail organizations and small-mid size law firms. EZlytix integrates the data from various sources; ERPs (Infor, NetSuite, Syspro, Odoo and MS Dynamics), Salesforce, Magento, Law Practice Management Software (Clio Manage & Grow), Google Analytics, Facebook etc. and provide the business insights in the form pre-built dashboards and reports. Companies can use insights to understand customers, increase revenue, improve margins and gain efficiencies. Our battle-tested insight panels spring to life with information about your business. Simplified process for real time data transformation between various source(s), EZlytix allows you to spend more time analyzing and less time consolidating and preparing data. Now, maintain and enhance data without depending on IT.Starting Price: $149 per user per month
Guide to Sales Analytics Software
Sales analytics software is designed to help businesses analyze the sales performance of their products, identify trends in customer buying patterns and maximize customer satisfaction. It can be used to track key metrics like customer segmentation and revenue growth, as well as provide insights into why customers are buying certain products or services. Sales analytics software also helps determine how effective a product or service is at generating leads and conversions, so businesses can make better informed decisions about marketing strategies.
The data collected through sales analytics software allows businesses to identify which channels and markets yield the highest returns on their investments. Businesses can use this information to optimize their marketing campaigns for maximum efficiency by targeting potential customers more effectively. This type of analysis also provides insights into customer preferences and behavior, allowing companies to develop personalized strategies that increase conversion rates while minimizing costs. Additionally, predictive analytics capabilities allow businesses to forecast future outcomes based on past performance, so they can plan ahead with greater accuracy and confidence.
Moreover, sales analytics tools come with advanced reporting capabilities, such as dashboards that display real-time metrics and graphs that illustrate important trends over time. Reports generated by these tools are highly customizable so users can access only the most relevant data they need at any given moment. They also enable users to generate detailed reports in different formats (e.g., PDFs or spreadsheets) for easy sharing within an organization or among external stakeholders.
Overall, sales analytics software provides an invaluable resource for businesses looking to gain a better understanding of their customers' behaviors and improve overall sales performance. By providing timely insights into both historical and current trends in customer purchasing patterns, it enables companies of all sizes to maximize their return on marketing investments while driving customer satisfaction levels up.
What Features Does Sales Analytics Software Provide?
- Reporting and Visualization: Sales analytics software provides users with in-depth information on sales, customer behavior, market trends, and more. The data is presented in dynamic reports and interactive visualizations that can be easily analyzed and interpreted to make informed decisions.
- Automated Data Collection: With sales analytics software, all the data from different sources (e-commerce platforms, CRMs, databases) are collected automatically with no manual effort required.
- AI-Powered Insights: AI-powered insights enable sales analysts to better understand their customers’ buying patterns by identifying patterns or anomalies in the data. These insights can help identify opportunities for improvement or alert analysts to potential risks in order to make timely adjustments.
- Forecasting Tools: Sales analytics tools provide forecasting capabilities so businesses can predict future outcomes based on past performance. This helps managers plan ahead and make smarter decisions about resource allocation, marketing campaigns and more.
- Customizable Dashboards: Sales analytics software offers customizable dashboards so users can view their data in the way they need it most. Featuring drag-and-drop functionality, these dashboards enable users to create a comprehensive overview of sales performance quickly and easily.
- Real-Time Data Updates: Sales analytics software provides users with real-time data updates so they can always stay ahead of the competition. This ensures that sales teams are well informed and able to act quickly on any changes in the market.
- Collaboration Tools: Sales analytics tools also offer collaboration features, enabling teams to work together on a project and track progress towards shared goals. With these features, everyone is kept up to date with the latest information and can access the data quickly for reporting purposes.
What Are the Different Types of Sales Analytics Software?
- Lead Management Software: This type of software provides CRM capabilities to track the customer leads and interactions with potential customers. It also allows sales teams to manage customer data, create targeted campaigns, and monitor progress.
- Sales Forecasting Software: Sales forecasting software is designed to provide sales teams with an accurate picture of their organization’s current performance as well as future potential. It can be used to predict trends in sales and helps managers anticipate future customer demands.
- Pipeline Management Software: This type of software provides a visual interface for tracking deals that are currently in the pipeline or are nearing completion. It helps sales teams better understand where their opportunities lie by providing timely updates on each deal’s status.
- Data Analysis Tools: Data analysis tools enable sales teams to dig deeper into their performance metrics and identify areas for improvement. They can be used to uncover customer trends and behaviors, track pricing strategies over time, and identify key buying signals from customers.
- Quoting Tools: These types of tools help streamline the process of creating accurate quotes and proposals for customers. They can automate processes such as sending out quotes, tracking responses, managing multiple versions of documents, and more.
- Reporting & Dashboard Software: Reporting & dashboard software allow teams to easily create reports based on their data sets while also offering ways to visualize this information through charts and graphs. This helps managers make sense of large amounts of data quickly so they can make informed decisions about their team’s processes or customer strategies.
Benefits Provided by Sales Analytics Software
- Actionable Insights: Sales analytics software provides companies with a better understanding of their sales performance and customer behaviors. The software provides data-driven insights that can be used to inform decision making and identify areas for improvement, such as optimizing pricing, increasing conversion rates, and understanding customer buying patterns.
- Improved segmentation: Sales analytics software uses predictive analytics to segment customers into groups based on their purchasing behavior, allowing companies to tailor marketing messages more effectively. This results in increased customer engagement and better conversion rates.
- Enhanced Reporting: Sales analytics software allows managers to generate detailed reports that enable more informed decisions about sales operations. Reports have the potential to include trends in product performance, geographies with best potential for growth, top-selling products and markets, areas requiring improvement, changes in customer behavior over time, etc., giving managers a comprehensive view into the effectiveness of their strategies.
- Predictive Analysis: By tracking past performance metrics and analyzing current trends, sales analytics software can provide insightful predictions of future scenarios. This enables businesses to plan ahead by forecasting demand and adjusting prices accordingly so they are able to stay ahead of the competition.
- Improved Efficiency: Sales analytics software automates manual processes such as data collection, analysis and reporting which reduces labour costs and increases efficiency across teams. The use of automated technologies also ensures accuracy of data which helps reduce errors in decision making processes.
Types of Users that Use Sales Analytics Software
- Sales Managers: use sales analytics software to track and measure sales performance, identify new opportunities, and develop successful strategies.
- Customer Service Representatives: use sales analytics software to understand customer needs and preferences, as well as predict future trends for better product positioning and personalized service.
- Marketers: use sales analytics software to optimize campaigns, discover new markets, and assess their marketing efforts.
- Business Analysts: use sales analytics software to analyze customer behavior in order to make data-driven business decisions.
- IT Professionals: use sales analytics software to optimize systems performance, identify issues quickly, and stay ahead of the competition with advanced data analysis capabilities.
- Executive Decision Makers: use sales analytics software to obtain real-time insights into their company’s current performance in order to make informed decisions that drive business success.
How Much Does Sales Analytics Software Cost?
The cost of sales analytics software can vary greatly depending on the features and capabilities desired. Generally, you can expect to pay anywhere from a few hundred dollars per month for a basic version of such software, up to thousands of dollars per month for an enterprise-level product with advanced features. A basic version typically includes core functions such as real-time dashboard reporting, data visualizations, and automated lead scoring. More advanced software may also include predictive analytics functionality, custom reporting capabilities, and integration with other business applications (including CRM systems). Additionally, many vendors offer various value add-ons such as customer success services and ongoing training to ensure maximum best practices utilization. Ultimately, the total cost of ownership associated with sales analytics software will depend on your specific needs and preferences.
What Does Sales Analytics Software Integrate With?
Sales analytics software can integrate with different types of software, such as customer relationship management (CRM) systems, marketing automation platforms, ecommerce applications, and enterprise resource planning (ERP) systems. Integrating these other types of software with sales analytics allows businesses to analyze data from multiple sources and gain a comprehensive view of their sales performance. With CRM integration, for example, businesses can access customer information in order to refine their sales process and better address customer needs. Integrating an ecommerce platform enables companies to analyze the effectiveness of their online store’s performance while integrating ERP systems will enable them to gain insight into the overall financial health of their business. Marketing automation integration makes it possible for businesses to access data on all forms of lead generation activity in order to guide future campaigns. All of these integrations provide valuable insights into sales performance that can be used by businesses to optimize operations and improve results.
Recent Trends Related to Sales Analytics Software
- Sales analytics software has seen increased adoption in recent years as businesses look to gain insights into customer behavior, preferences, and buying habits.
- Sales analytics software is often capable of automatically generating comprehensive reports based on customer data that give businesses a better understanding of their target markets.
- With the use of sales analytics software, businesses can better predict future customer trends and behaviors by analyzing past data and making more accurate forecasts.
- Businesses can use sales analytics software to streamline their operations by identifying problems early and resolving them quickly. This can drastically reduce operational costs and improve efficiency.
- Analytics software also offers powerful data visualization capabilities that allow users to quickly identify trends and patterns in customer data. This makes it easier to understand customer behavior and make informed decisions.
How to Select the Best Sales Analytics Software
On this page you will find available tools to compare sales analytics software prices, features, integrations and more for you to choose the best software.
- Identify Your Goals: Before you can choose the right sales analytics software, you need to know what types of data points are most important to you. Do you want to track and optimize customer purchases? Measure performance of individual salespeople or teams? Identify your key goals for using sales analytics software, so that you can evaluate which solution will best meet your needs.
- Choose a Platform: Once you know what type of information you want from your sales analytics software, it’s time to narrow down the list of potential solutions. Look for platforms that have the features and capabilities necessary to provide the insight and data points relevant to achieving your goals. Depending on the complexity of your requirements, this could be a general-purpose business intelligence (BI) tool or a specialized CRM platform with robust analytical capabilities.
- Evaluate Costs & Service Levels: As you compare different software options, make sure to consider both cost and service levels when making your decision. Compare factors such as setup fees, ongoing licensing costs, third-party integrations, customer support availability and training options—all of which may affect the total cost of ownership for each solution over time.
- Ask For Feedback: Once you’ve narrowed down your choices based on price and feature requirements, ask current users about their experiences with each platform in order to get feedback about how well it meets their needs in practice—not just in theory. It can also help to read reviews online or attend user groups or conferences related to the products being considered before making a final decision.