PaloPro , is a tool to observe, analyze and analyze all reports made on the Internet and Social Media, which provides valuable analysis and information to improve the marketing and communication strategy of companies. Using state-of-the-art technology for immediate and accurate results, PaloPro analyzes all online reports that shape the public opinion and reputation of companies, products, individuals, organizations, and their competition. Using quantitative and qualitative methods of research and analysis we identify and present the important topics of discussion about your company, products, people and organizations of interest. We come up with useful suggestions for the strategic improvement of your image and/or brand. We give you the possibility of Web & Social Listening , in a friendly and easy-to-use environment, to create dashboards with a wide range of available components, collecting the information you are interested in through your own queries.