Best Free Programmatic Advertising Platforms

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Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website. Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including: Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own. Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.

DecenterAds is the demand side platform for direct advertisers and agencies. DecenterAds, a cutting-edge infrastructure that can be customised for programmatic companies, is designed for efficient RTB trading. The product connects advertisers and publishers worldwide at all possible locations according to IAB Standards. DecenterAds offers a cost-effective solution that provides powerful billing support and transparent, real-time reporting. The platform offers Machine Learning Technology to build a digital advertising business within the programmatic ecosystem.