Audience

Advertisers & Agencies

About mediasmart

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication.

Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs.

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Pricing

Starting Price:
mediasmart.io/pricing-plans
Pricing Details:
mediasmart.io/pricing-plans

Integrations

API:
Yes, mediasmart offers API access
See Integrations

Ratings/Reviews - 4 User Reviews

Overall 4.5 / 5
ease 4.5 / 5
features 4.5 / 5
design 3.8 / 5
support 4.5 / 5
More Reviews Write a Review

Company Information

mediasmart mobile (now part of Affle group)
Founded: 2005
Singapore
mediasmart.io

Videos and Screen Captures

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
Support
24/7 Live Support
Online

mediasmart Frequently Asked Questions

Q: What kinds of users and organization types does mediasmart work with?
Q: What languages does mediasmart support in their product?
Q: What kind of support options does mediasmart offer?
Q: What other applications or services does mediasmart integrate with?
Q: Does mediasmart have an API?
Q: What type of training does mediasmart provide?
Q: How much does mediasmart cost?

mediasmart Product Features

Ad Server

A/B Testing
Ad Inventory Management
Ad Optimization
Banner Management
Conversion Tracking
Mobile Ad Serving
Native Ad Serving
Newsletter / Email Ad Serving
Referrals / Affiliates
Rich Media Ad Serving
Video Ad Serving

mediasmart Verified User Reviews

Write a Review
  • A mediasmart User
    Assistant Manager
    Used the software for: Less than 6 months
    Frequency of Use: Weekly
    User Role: User
    Company Size: 10,000 - 19,999
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Good DSP"

    Posted 2021-03-30

    Pros: 1. Easy to use
    2. Good supply
    3. Transparent
    4. CTV with household sync is a great tool to reach out to incremental audience.

    Cons: It's a good tool, no doubt. Does it stand out among others in the market.. not too sure.

    Overall: Overall good experience.. happy with the ease of use and the transparency the platform offers. Would recommend.

    Read More...
  • A mediasmart User
    Marketing lead
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Capabilities are really impressive and gives significant scale "

    Posted 2021-03-30

    Pros: 1. Household sync - CTV + mobile
    2. Transparency - love it how simple and easy and transparent the platform is
    3. We just signed up and started campaigns

    Proximity Marketing is something that we yet have to try.

    Cons: Access to knowledge base was tricky and then once we got an AM support, all of it became very easy.

    Overall: 4.5/5

    Our major media spends have moved from other platform to here once we realized the true potential of omnichannel audiences and cross screen advertising.

    Read More...
  • A mediasmart User
    Cofounder
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Great functionality and support"

    Posted 2021-03-26

    Pros: 1. The DSP supports multi use cases and it helped me create brand, performance and CTV campaigns.
    2. I like their proximity and location audience features.
    3. Their AM was super supportive and helpful to train me and help me get started.

    Cons: None for an agency like us. I feel performance advertisers with stringent KPIs will need to a lot of active optimisations to make this to work for them well.

    Overall: I am quite impressed with their detailed documentation and prompt support. Overall easy UI vs. other DSPs and helps me do a lot more type of campaigns. Configuring proximity campaigns and optimising them is super easy. I liked the incrementality features they showed me though I didn't get to use them as many times

    Read More...
  • Amitabh K.
    Co-Founder
    Used the software for: Less than 6 months
    Frequency of Use: Daily
    User Role: Deployment
    Company Size: 1 - 25
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Excellent supply & easy / transparent dashboard"

    Posted 2021-03-25

    Pros: - Convenience of us & at par excellence on inventories accessible
    - Offline/ Online audience access
    - CTV & HH sync - new age tech - very easy to use
    - Location targeting and dashboard

    And a very friendly team which educates you and handholds as well on onboarding.

    Cons: - Lack of YT inventory.
    While there are not many cons in our recent usage of this platform , i believe non presence of youtube makes it differ from DV360.

    Overall: Its been a great addition for our agency, helped us save great margins and scale our brand business massively over last 3-4 months.

    Read More...
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