Audience
Businesses searching for an advertising management solution
About inClick Ad Server
Built for web site operators and advertising networks, the inClick Ad Server is designed to simplify the process of selling and managing advertising inventory through an easy-to-use self-service platform. We understand that every deployment can be unique in its own way. Because of this, the basic architecture of the inClick Ad Server is designed around an object model that can be extended and molded to specific requirements. This, along with the API, allows users to modify, customize, and manipulate the ad server to best fit their specific needs. Fraud has become the largest threat to any advertising network. This fraud presents as clicks that appear real but were not from an interested person, but from a range of fraudulent methods. To combat these invalid-clicks, we have developed and introduced an inClick Ad Server exclusive feature, the Click Definition Service. Much like an anti-virus scanner, every click is analyzed against a set definitions.