Audience
Small businesses, SME agencies, startups, digital marketing freelancer, web agencies
About ad:personam
ad:personam is a self serve DSP built on Xandr Microsoft DSP's API offering a solution for programmatic advertising to businesses, startups, and SMB agencies. With no minimum ad spend, it breaks financial barriers, making programmatic advertising accessible to all. The platform offers an array of programmatic buying solutions, including Contextual Targeting, Audience Target Groups, Connected TV, Video & Audio Campaigns and Retargeting. The platform supports creative ad formats like GIF, JPEG, PNG, HTML5, video and audio files. Integration with Google Looker offers real-time performance dashboards for effective reporting. The Smart Templates feature ensures swift campaign setup, while built-in fraud detection and site whitelisting/blocklisting tools ensure authentic ad interactions. Furthermore, ad:personam offers access to global inventory and 3rd party data providers across display, video, audio, and CTVs, opening the doors to high-quality audiences and premium sites.