ZypMedia

Advertising should be an amalgamation of great features, great usability, and have all the tools you need in one single platform. Micro audience targeting and machine learning ensures your programmatic media performs with precision. A dynamic cloud based architecture lowers operating costs. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one cost. We believe the next generation of media buying platforms should include the complete set of features and components an advertiser needs for one transparent cost. We believe ad fraud monitoring and brand safety should be built directly into the system. Pre-bid, post-bid, and robust fraud detection dashboards provide an understand the nature of the fraud across all their preferred and RTB publishers. We believe an automated programmatic ecosystem increases speed-to-market and performance.

The Internet has changed the way customers and advertisers interact and engage. NT develops products that support agencies and marketing experts to manage these new customer experiences. NT Programmatic Platform comprises of the world’s best technologies for establishing productive communication in online advertisement. At different stages of ad placement, the following modules are media planning, data collection/data analysis, creative development/adaptation, media placement with optimization in real-time, and statistical analysis of the results. NT Programmatic platform combines the latest technologies in advertising, which allows us to manage the full cycle of media buying – from market research and media planning to CRM data activation, strategy optimization across different KPIs, and in-depth data analysis. Throughout an advertising campaign, algorithm automation and capabilities of RTB optimization allow us to avoid stagnation periods and achieve all the KPIs planned.