Salesforce Marketing Cloud Personalization
Personalize every customer experience with AI and real-time data to optimize conversions and reduce costs.
Treat every customer as an individual and drive ROI across your marketing programs with our personalization engine.
Create personalized experiences with machine learning and AI. Customize everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behavior and historical customer data. Improve page personalization with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalization decisions happening in milliseconds.
Use AI to synthesize in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences.
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Insider
Meet Insider, the first integrated Growth Management Platform (GMP), delivering a broad feature set across the sales funnel from Acquisition to Activation, Retention, and Revenue, leveraging real-time predictive segmentation powered by AI and machine learning capabilities. Built on a unified data layer, GMP is easy to implement and simple to use, with no need for complicated integrations. GMP simplifies the lives of digital marketers and helps them drive growth and loyalty for their brands. GMP comes with an easy-to-use, clean interface making the platform convenient and accessible for marketers. Enhanced usability allows marketers to focus on their actual work rather than managing complexities of technology and inefficiency in operations. GMP keeps the level of engagement in the platform high with active communication widgets such as toasters, tooltips and pop-ups speeding up operations.
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Mapp Marketing Cloud
Mapp helps marketers build personalized customer experiences through our SaaS platform, Mapp Marketing Cloud. Our powerful technology combines AI-powered digital analytics and marketing automation to collect and unify customer data, extract insights, and trigger personalized campaigns across email, SMS, app, and your website.
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SmarterHQ
Power highly personalized, cross-channel customer experiences. 72% of consumers now only engage with personalized marketing messages. It’s not enough to say the same thing to everyone. SmarterHQ makes it easier to cater to each of your customers at scale. Automating accurate personalization at scale can be really hard to do across internal teams, data streams, and interaction channels. That’s where we come in. We capture anonymous site visitors without the need for account sign-in, boosting customer identification and reach by 202% on average for clients. Our platform is built on a CDP infrastructure with customer identity resolution at its core, allowing us to collect and connect key online and offline data into a single unified view of a customer regardless of where they interact. Our marketer-friendly interface makes it easy to identify highly targeted audiences by specific product and category interactions, traffic sources, engagement levels, AI/predictive models, and much more.
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