Audience
Marketers who need an innovation insights platform to predict the attractiveness and performance of their ideas in the marketplace
About Upsiide
Upsiide idea screens aren’t typical concept testing surveys. Our interactive dashboard tells you which concepts, ideas, and designs are most likely to perform well in-market, routinely validated by in-market realities. Upsiide is an innovation insights platform that helps marketing and insights pros predict the in-market appeal and performance of their ideas. We're the quickest, most actionable, and most cost-effective way to do innovation research. Test thousands of ideas and get real-time results delivered straight to an AI-powered visual analytic dashboard. Upsiide is relevant across every category – CPG, financial services, telecommunications, pharmaceuticals, and restaurants. We use some pretty fancy statistical techniques that will help you predict which will ultimately succeed in-market. Whether you’re honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help you select the best possible option based on in-market realities.