Uplifter

Through partnerships with top banks, we have a complete view of consumer spend— including purchases they make at competitors. This purchase intelligence is the foundation of everything we do. Develop strategies to effectively gain market share with both new and existing customers. Connect in our brand-safe, fraud-free platform with ads that actually give back to customers. Pinpoint the true, incremental sales impact of campaigns both in-store and online. Close the loop with real transaction data. We measure campaign performance, reporting online and in-store sales down to the penny.

UTMGuard is a tool that connects with your Google Analytics 4 account and scans your tracking setup to quickly detect broken, malformed, or inconsistent UTM parameters that are corrupting your campaign attribution. In about 60 seconds, UTMGuard runs dozens of rule-based checks on parameters, flagging issues such as organic traffic incorrectly tagged with UTM parameters (which compromises SEO vs. paid traffic differentiation), invalid source-medium combinations, inconsistent naming conventions (case sensitivity, naming disparities), missing parameters, or internal links carrying UTM tags that distort analytics data. UTMGuard generates clear audit reports showing exactly which links or sessions are impacted, and provides guidance on how to correct or standardize tagging practices. By catching these errors early and enforcing consistent parameter rules, the tool helps preserve data integrity, ensuring your marketing spend attribution remains accurate and decisions based on GA4 reports.