Audience
Game developers interested in a tool to monetize their apps and attract high-value users
About Unity Ads
Unity Ads is a platform that helps mobile app developers maximize revenue and acquire users through diverse ad campaigns and engaging ad formats. It offers solutions like ROAS, event, and creative testing campaigns to attract quality users while optimizing for retention and value. It supports monetization with rewarded videos, interstitials, and banners, paired with real-time bidding, premium demand sources, and in-depth analytics to improve ad performance. Unity Ads simplifies campaign management and reporting, integrating easily through a single SDK. Reach large-scale audiences without affecting the return on profitable advertising investment. Whether you monetize with advertising revenue, in-app purchases, or both, Unity Ads ROAS campaigns help deliver quality users to your app. Optimize to achieve retention goals and reach audiences most likely to download and stay on your app to support the value of your life cycle and complement your monetization strategies.