Audience
Web managers and brands requiring an open source, privacy-focused solution to manage their website analytics
About Umami
Own your website analytics. Umami is an open source, privacy-focused alternative to Google Analytics. Umami lets you to gather the data you need while respecting the privacy of your users. Umami does not collect any personal information, does not use cookies, does not track users across websites, and is GDPR compliant. Umami helps you stay compliant with ever-changing data privacy laws. All data collected is anonymized, making it impossible to identify any individual user. Rest assured knowing that your data is securely in your hands. Umami is easy to use and understand without needing to run complicated reports. Umami collects only the metrics you care about and everything fits on a single page. Umami is dedicated to open-source development. Place your confidence in a product that is fully transparent, battle-tested, and community-supported. Best of all, you don't need to display an annoying cookie notice.
Other Popular Alternatives & Related Software
Google Analytics
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.
Learn more
Rybbit
Rybbit is a next-generation, open source, privacy-centric web and product analytics platform designed to replace traditional tools like Google Analytics. It delivers real-time insights through features such as live visitor tracking, session replays, web-vital performance monitoring, full user-profiles, and custom event tracking, all without relying on cookies or invasive tracking methods, making it GDPR and CCPA compliant. You can monitor detailed user sessions (recording clicks, navigation, duration), examine user-flow paths through funnels and retention dashboards, set up custom goals, and visualize metrics across global regions. It supports both a hosted service and self-hosting via a Docker Compose setup, enabling full control over data and deployment. The interface includes advanced filtering across 15+ dimensions and delivers intuitive dashboards for sessions, journeys, funnels, error tracking and real-time global activity.
Learn more
Matomo
Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.
Learn more
Piwik PRO
The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.
Learn more
Pricing
Starting Price:
Free
Free Version:
Free Version available.
Company Information
Umami Web Analytics
United States
umami.is/
Videos and Screen Captures
Other Useful Business Software
Gen AI apps are built with MongoDB Atlas
MongoDB Atlas is the developer-friendly database used to build, scale, and run gen AI and LLM-powered apps—without needing a separate vector database. Atlas offers built-in vector search, global availability across 115+ regions, and flexible document modeling. Start building AI apps faster, all in one place.
Product Details
Platforms Supported
Cloud
Training
Documentation
Live Online
Support
Online