Audience
Companies that want to connect, enrich, and control all available identity data from a single source of truth
About TransUnion TruEmpower
TransUnion TruEmpower enables your organization to connect, enrich, and control all available identity data from a single source of truth. An intelligent connection across first-, second-, and third-party data combining addressable media signal, with consumer attributes, and behaviors. This centralized repository of identity data empowers marketers to build smarter audiences, deliver more relevant experiences, and produce more meaningful measurement to continuously refine strategy, execution, and performance.
TransUnion TruEmpower understands the importance of maintaining control and ownership over your data. The IDMP provides access to raw event-level identity data directly in your organization’s data science environment. This identity extract provides the flexibility to commingle household and individual identity with additional data sources to uncover deeper insights and discover new opportunities.
Other Popular Alternatives & Related Software
Simpli.fi
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.
Learn more
Rivery
Rivery’s SaaS ETL platform provides a fully-managed solution for data ingestion, transformation, orchestration, reverse ETL and more, with built-in support for your development and deployment lifecycles.
Key Features:
Data Workflow Templates: Extensive library of pre-built templates that enable teams to instantly create powerful data pipelines with the click of a button.
Fully managed: No-code, auto-scalable, and hassle-free platform. Rivery takes care of the back end, allowing teams to spend time on priorities rather than maintenance.
Multiple Environments: Construct and clone custom environments for specific teams or projects.
Reverse ETL: Automatically send data from cloud warehouses to business applications, marketing clouds, CPD’s, and more.
Learn more
IRI Voracity
Voracity is the only high-performance, all-in-one data management platform accelerating AND consolidating the key activities of data discovery, integration, migration, governance, and analytics. Voracity helps you control your data in every stage of the lifecycle, and extract maximum value from it.
Only in Voracity can you:
1) CLASSIFY, profile and diagram enterprise data sources
2) Speed or LEAVE legacy sort and ETL tools
3) MIGRATE data to modernize and WRANGLE data to analyze
4) FIND PII everywhere and consistently MASK it for referential integrity
5) Score re-ID risk and ANONYMIZE quasi-identifiers
6) Create and manage DB subsets or intelligently synthesize TEST data
7) Package, protect and provision BIG data
8) Validate, scrub, enrich and unify data to improve its QUALITY
9) Manage metadata and MASTER data.
Use Voracity to comply with data privacy laws, de-muck and govern the data lake, improve the reliability of your analytics, and create safe, smart test data
Learn more
Experian Partner Solutions
Experian Partner Solutions empowers businesses to enhance customer engagement and drive growth through comprehensive financial wellness and identity protection offerings. Their suite includes credit monitoring, financial management tools, identity theft protection, and data breach resolution services, all designed to build trust and deepen customer relationships.
With flexible deployment options—such as APIs, white-label solutions, and co-branded platforms—Experian ensures seamless integration into partners' existing systems. Leveraging Experian's extensive data resources and expertise, partners can deliver personalized experiences that foster customer loyalty and satisfaction.
Additionally, Experian offers employee benefit solutions that promote financial well-being and security in the workplace. By collaborating with Experian, businesses can position themselves as trusted advisors, offering value-added services that meet the evolving needs of their customers.
Learn more
Integrations
Company Information
TransUnion
Founded: 1968
United States
www.transunion.com
Videos and Screen Captures
Other Useful Business Software
Gen AI apps are built with MongoDB Atlas
MongoDB Atlas provides built-in vector search and a flexible document model so developers can build, scale, and run gen AI apps without stitching together multiple databases. From LLM integration to semantic search, Atlas simplifies your AI architecture—and it’s free to get started.
Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online