Audience
Companies in Africa
About Terragon
Enabling intelligent B2C messaging on mobile, powered by robust consumer insights from “big data”.
Terragon Audience Profile (TAP) as our platform UID, provides an added layer of security with complete anonymization and encryption of PII (Personal Information Identifiers).
Data-powered marketing SaaS platform, accelerating growth for businesses in Africa.
The profiles on the platform are already segmented according to various data sets; demographic, location, transactional, technographic and interests (sports enthusiast, fashion lovers, digital savvy consumers, etc) to guarantee superior campaign performance.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Pricing
Starting Price:
$40 /month
Pricing Details:
Terragon has four plans to choose from: Starter, Growth, Pro, and Enterprise. The Starter plan lets clients use the platform without paying any monthly or annual license fees. The other plans have different features and prices depending on the client’s needs. Terragon also provides other services, such as data enrichment, customer engagement, platform customization, and add-on services, at varying costs.
Company Information
Terragon Group
Founded: 2009
Nigeria
terragongroup.com
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Terragon Marketing Cloud Dashboard
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Product Details
Platforms Supported
Cloud
Training
Documentation
Webinars
In Person
Support
24/7 Live Support
Online
Terragon Frequently Asked Questions
Terragon Product Features
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
