TapInfluence

Pros: TapInfluence's platform has allowed us to get in touch with social media influencers with whom we have arranged advertising programs that have benefited us in promoting our business. TapInfluence has an automation service to connect with influencers, thus extending your business with the publicity that influencers can generate to expand your domain and presentation on the internet. The software allows you to search for the most influential people based on categories, in a tab dedicated only to this option, thus saving us the time of searching for ourselves in each social network among the millions of influencers that exist.

Cons: Although the TapInfluence platform allows us to communicate within itself with influencers, it does not integrate the option to establish or define negotiations or contracts, we must resort to a third application for this. We consider TapInfluence's integrated functions to be very simple compared to the subscription price, which is quite high for an application that offers such basic services.

Overall: We started using TapInfluence to implement in our company a marketing strategy based on data collection and interaction of the most successful influencers in social networks for our analysis and reporting system, the automated system of the application allows the use of the platform to be more simple, efficient and lightweight for users. This application is fully suitable and functional for independent marketers, B2C clients and only for medium-sized digital marketing companies (as its price might not be so affordable for small businesses); who wish to exploit the potential of their internet platform through the hiring of influencers to keep up to date with the most relevant information and develop their own content from the most influential data.