Audience
Cannabis retailers requiring a solution to turn customer data into personalized marketing strategies to grow their businesses
About Surfside
Surfside is an end-to-end marketing technology that aggregates your 1st party data across all customer touchpoints. Allowing advertisers the ability to better understand, target, and measure how to influence current and future customers. Add location, purchase, and demographic attributes to your customer data to create detailed and proprietary target audiences, differentiating your media buying from readily available datasets and 3rd party audiences. Activate personalized and targeted campaigns across connected devices like desktop, mobile, tablet, OTT, and CTV. Using Surfside’s owned and operated demand side platform, we prioritize people that match your target audience and campaign goals. Engage with shoppers at the point of purchase through retail media. A high-impact and flexible advertising channel that gives brands and retailers a new way to drive sales and influence purchasing.
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Criteo
How we shop has changed for good. We discover; consumers are comfortable going between physical and digital spaces to discover new products, compare prices, and make returns; and shoppers are looking to influencers, experts, and peers more than ever to evaluate a product's attributes and fit for them. All of this and more has made Commerce Media the fastest growing channel in Advertising today, and the fourth big wave in Digital Advertising, following display, search, and social. Criteo is the world's leading Commerce Media Company, with a full suite of advertising solutions that connect retailers, brands, and publishers to high-value in-market shoppers, and consumers to products they'll love.
Our Commerce Media Platform includes:
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*C-Grid: A commerce-focused SSP for media owners
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