Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons.
With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages.
Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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inSites
inSites.app gives you all the statistics you need. Simple and clear. You can see at a glance how many people visit your site, where they come from and which pages and articles are viewed particularly frequently.
All data in inSites is anonymous and belongs to you. The data is neither sold nor passed on to third parties. In addition, inSites does not require cookies - for you and your visitors this means: no annoying cookie banners.
With inSites you can invite team members and give them access to the statistics, so everyone can see what's happening on your site. To get even more accurate stats, you can create goals and measure conversions, or evaluate your marketing campaigns with UTM data.
Servers and data centers run around the clock and every click causes carbon emissions. inSites calculates the carbon emissions of your website and invests in climate protection projects as compensation. Fully automatically and without any additional effort for you!
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Google Analytics
Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.
Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.
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Visitor Tracking
Visitor Tracking is an all-in-one website and conversion tracking platform designed to help businesses monitor site traffic and boost conversions. It offers features such as session tracking, which provides a live stream of all site visitors with details on the location, landing page, session duration, source, device, pages visited, and conversion triggers. It also includes website portfolio tracking, allowing users to monitor multiple websites in one view, with data on sessions, pageviews, and unique visitors over various timeframes. Funnel tracking enables businesses to analyze each step of their funnels and identify where visitors drop off, facilitating the optimization of the customer journey. Conversion tracking is available based on page visits or events, offering insights into conversion rates over time with breakdowns by source, page, device, and UTM parameters.
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