Spiceworks Ziff Davis (SWZD) Integrations

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Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.

Expand your visibility into the buying collectives within in-market accounts and achieve best-in-class performance marketing outcomes. Spiceworks Ziff Davis and Aberdeen have partnered to provide B2B tech sellers with unparalleled insights into the entire buying collective from the boardroom to the server room. The combined force of SWZD’s first-party and Aberdeen’s third-party intent data promises to offer a more powerful, expansive, and diverse set of intent signals across multiple B2B segments, including IT, marketing, HR, and finance. Leverage our best-in-class actionable intent data to identify, prioritize, and engage with accounts based on actual propensity to buy. With Intelligent ABM, you can now engage with the most relevant prospects that are truly market for your solution. Backed by actionable intent signals you can contextualize your messaging that resonates with the entire buying collective.