Sojern Traveler Platform Integrations

Making Reservations Easy. Headquartered in Vancouver Canada, Zaui is an independently owned, enterprise-grade reservation technology software, powering tour, activity and ground transportation businesses worldwide. For over two decades, Zaui’s rich reservation feature set has helped suppliers drive bookings, manage operations and connect their business to more guests, community partners and online marketplaces. Behind the front/cutting-edge technology is a mighty group of talented, collaborative Zauians, united by a shared vision of shaping best-in-class tourism technology made to scale with your business and stand the test of time.

Today’s marketer is using a variety of channels to reach prospects and consumers and is targeting them via their preferred devices. This rise in marketing sophistication, and the number of gadgets a user leverages each day to consume digital content, make it difficult, if not impossible, to identify the person operating the device and their buying behaviours. Unless the user is logged in, modern tracking solutions rely on IP addresses and device IDs to identify the email and landing page assets a user engages with, which are typically tied to a marketing campaign. These IP addresses and device IDs provide basic information like location and previous browsing history, but not who the specific person is or their purchasing habits. FuseCommander solves for this by stitching together the user’s complete buyer’s journey including their preferred devices and channels, and the messaging that prompted them to act.

As a result of the increasing number of data breaches and the misuse of personal information, privacy management is a growing part of the modern marketing landscape. The General Data Protection Regulation (GDPR) has largely been perceived as a legal issue, due to the fines that can be imposed because of non-compliance, but it’s also created opportunities for brands to build greater trust with their users. In fact, according to research conducted by iProspect, 88% of global marketers say trust is a priority in 2019, and they are looking to build this trust through credibility, relevancy, and reliability. Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. TrustCommander prevents the execution of tags that weren’t explicitly authorized by users.

Cendyn CRM is a next generation CRM and CDP platform that empowers hoteliers to build stronger relationships with their guests while driving profitable revenue. Take control of your guest database, fuel personalized interactions, and boost direct bookings. Cendyn CRM is a cutting-edge CRM platform designed to empower hoteliers to build stronger relationships with their guests while driving profitable revenue. As a cloud-based Customer Data Platform (CDP) and CRM platform that offers an ultimate all-in-one solution tailored specifically for the hospitality industry, Cendyn CRM excels at marketing automation across channels, guest journey automation, and sales CRM. With Cendyn CRM, hoteliers gain complete control over their valuable guest database, ensuring personalized interactions across all channels that amplify guest satisfaction and drive more direct bookings.

Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers. New customer acquisition costs continue to rise but conversion rates have remained flat at 2.5%-5%. Brands are increasingly collecting data insights such as behavioral, demographic, psychographic, etc., from each and every lead and customer interaction because they know it can be used to improve their marketing campaign performance. That’s why it’s imperative you collect data from every lead and customer interaction. You should also cleanse, standardise and store it in a centralised database that’s accessible by all of your marketing channels, or used by your sales and customer service agents in your CRM platform. To truly be customer-centric, marketers first need to be data-driven. Therefore, it’s critical marketers have access to reliable data to evaluate the performance of their marketing tactics.