Audience
Advertisers and web managers looking for a solution to reduce click-fraud and clean up traffic
About ScroogeFrog
The ScroogeFrog™ service is designed to reduce click fraud and thereby clean up the traffic that advertisers are paying for. ScroogeFrog aims to save your advertising budget by blocking ad impressions to users whose referrals are fraudulent and abandoning sites that bring inappropriate traffic to your site. The ScroogeFrog™ service identifies a user by more than 20 characteristics, regardless of whether the user has changed the IP address, browser or cleared cookies. ScroogeFrog™ monitors user behavior on the site after clicking (route), reading unique computers, based on evercookies (digital fingerprints). As a result, the advertiser's ad budget is spent solely on ad impressions and clicks. Only interested users click on the ad, and not competitors who purposefully click your budget, botnets and unnecessary visitors. Reducing advertising costs by reducing ad impressions for clickers and bots.