Audience

Organizations interested in gaining deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint

About Salesforce Audience Studio

Formerly Salesforce DMP, Audience Studio can help you gain deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint with a powerful data management platform. Combine all of your data from any source to deliver more personalized marketing experiences. Unleash the power of the only DMP that captures, stores, and unifies data that goes beyond advertising. Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively. Use a powerful device graph to understand a customer’s unique footprint across all touchpoints, and deliver personalized, relevant messages in the perfect moment. Unify disparate data sources to get a deeper understanding of your target audience. Respond to new data signals and sources to identify new audiences. Use AI to analyze billions of data signals across all customer attributes and actions to develop new target audiences.

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Company Information

Salesforce
Founded: 1999
United States
www.salesforce.com/products/marketing-cloud/data-management/

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Salesforce Audience Studio Screenshot 1
Salesforce Audience Studio Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
24/7 Live Support
Online

Salesforce Audience Studio Frequently Asked Questions

Q: What kinds of users and organization types does Salesforce Audience Studio work with?
Q: What languages does Salesforce Audience Studio support in their product?
Q: What kind of support options does Salesforce Audience Studio offer?
Q: What other applications or services does Salesforce Audience Studio integrate with?
Q: What type of training does Salesforce Audience Studio provide?

Salesforce Audience Studio Product Features

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization