Audience
Hotels and other accommodations or tourism companies looking for data-driven solutions to provide insights into their market and competition
About STR
Data-driven solutions that empower your business. Our global data and analytics services set the hospitality industry standard and inform your decisions through insights into your market and competition. Performance Data: Access competitive intelligence and analyze marketplace performance and profitability trends. Consumer surveys and market research help you understand your customers, businesses and destination as a whole. Supply and development pipeline data keeps you up to date with a constantly evolving marketplace. Custom expert analysis and forecasts for your market help you best prepare for what's ahead.
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Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
Company Information
STR
Founded: 1985
United States
str.com
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Product Details
Platforms Supported
Cloud
Training
Documentation
Support
Online
STR Frequently Asked Questions
STR Product Features
Competitive Intelligence
Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring
Market Research
Benchmarking
Data Management
Email / Online
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Compensation Management
Face-to-Face
Survey Management