Audience
CRM software that aggregates guest profile data from the CRS to optimize guest communication
About SHR Maverick CRM
While other CRM systems only see limited information from third-party providers’ systems, Maverick helps you know, recognize, and reward your best guests—no matter how they booked. Hoteliers using Maverick know their OTA customers the same way they know their direct customers. The robust, powerful guest management software gathers all guests’ profile data from the Windsurfer® CRS and aggregates it. It matches and cleanses profiles and creates microsegments that optimize recommendations for guest communication. Maverick also provides a built-in, easy-to-use, integrated marketing program for email and text message marketing and campaign management. Profile Management includes cleansing data and consolidating guest profile data from all connected systems, which provides a comprehensive view of guests and their habits and behavior. Users can define standard fields, profile match, and merge criteria.
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Integrations
No integrations listed.
Company Information
SHR, Sceptre Hospitality Resources
Founded: 1987
United States
shr.global/maverick-customer-relationship-management/
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