Audience
Digital Marketplace for restaurants and hotels
About Redbasil
At Redbasil, our ambition is to transform the way small businesses in the food & beverage ecosystem discover, connect and transact with each other. Redbasil's asset-light B2B marketplace features a curated catalog of 10k+ ingredients and high-quality food suppliers, vetted by leading industry chefs and kitchens. Mobile-app based digital storefront, procurement, order fulfillment and payment transactions enable simple, fast, accurate and low cost operations. Our own survey of 120+ restaurants found that 88% rely on unofficial text messages and phone calls for placing orders. Over 7 in 10 respondents called for greater transparency and better price discovery in the marketplace, while 65% of respondents cited difficulty in invoice reconciliation. On the other hand, a majority of suppliers face working capital constraints and delayed payments.