RTB House Integrations

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Connecting all marketing data. See the value and ROAS of every marketing touchpoint. Multi-touch marketing attribution models. Get all your marketing data and metrics into any tool. Optimize marketing ROI for all channels. Connecting all marketing data with our marketing attribution platform give marketers an increase in marketing ROI of 15-44%. Measure ROI for every channel, campaign, keyword and creative. Take into account cancellations, returns and offline conversions from CRM. Automate collecting all marketing data and minimize time spent on preparing and formatting. Focus instead on insights. With our advanced marketing attribution software, you can easily use all your data where and when you need. With our connectors and APIs it's easy to consume the data in any tool. Analyze and optimize customer journeys across all touch-points. Our marketing attribution software and budget optimiser helps you save time when optimising budgets.

Supermetrics started with a bold idea: to make marketing data simple and accessible for businesses everywhere. Today, over 200K organizations, including Nestlé, Warner Bros, and Dyson, trust Supermetrics to streamline their marketing analytics. What began as a solution to connect data has evolved into a platform that extracts and consolidates data from 150+ marketing and sales platforms—like Google Analytics, Facebook Ads, and HubSpot—into preferred destinations. This has earned Supermetrics a spot on G2’s 2024 Top 50 Best EMEA Software Companies list. Driven by a commitment to innovation, transparency, and customer success, Supermetrics empowers marketers to use data to solve problems and create opportunities. With a collaborative culture fostering creativity, Supermetrics is dedicated to helping clients succeed in a competitive market. As marketing evolves, Supermetrics will continue to innovate, delivering powerful tools and a unified approach to marketing analytics worldwide.

SegmentStream is an AI-powered marketing measurement and attribution platform that helps companies understand the true impact of their marketing. It connects data across channels (paid media, organic, CRM, offline), goes beyond last-click attribution, and measures incremental lift — showing which campaigns actually drive revenue, not just clicks. On top of that, it uses predictive models to optimize budgets, forecast performance, and improve ROAS, even in privacy-restricted environments. In short: SegmentStream helps marketers measure what really works and spend budgets more effectively.

5X is an all-in-one data platform that provides everything you need to centralize, clean, model, and analyze your data. Designed to simplify data management, 5X offers seamless integration with over 500 data sources, ensuring uninterrupted data movement across all your systems with pre-built and custom connectors. The platform encompasses ingestion, warehousing, modeling, orchestration, and business intelligence, all rendered in an easy-to-use interface. 5X supports various data movements, including SaaS apps, databases, ERPs, and files, automatically and securely transferring data to data warehouses and lakes. With enterprise-grade security, 5X encrypts data at the source, identifying personally identifiable information and encrypting data at a column level. The platform is designed to reduce the total cost of ownership by 30% compared to building your own platform, enhancing productivity with a single interface to build end-to-end data pipelines.

AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

The leading supply side platform (SSP) and solution for private marketplaces in the premium publisher segment in Europe. Yieldlab stands for further development and growth alongside the top media brands in Europe. With heart, head and strong technology, we make media offers and advertising campaigns economically successful. Partnership, transparency and quality are our basic values. Our platform is the basis for secure and efficient relationships between buyers and sellers in programmatic advertising. Yieldlab is the partner for premium publishers and marketers. Use the Yieldlab solution for programmatic advertising to make the most of the total potential of your media inventory - across all channels. Our Yieldlab YRD platform is the solution in premium programmatic advertising: Leader in quality and technology - hand in hand with personal advice from our professional team. Personal contact for supply customers, agencies and DSPs.

TrackAd provides the complete customer journey of each conversion (order or lead) based on the tracker of your analytics solution, with the real cost of each touchpoint. TrackAd shows the contribution of each channel/source/campaign to the generation of conversions (orders or leads). Was it initiating, supporting, finishing, autonomous? You will have the answer to this essential question to determine its impact in generating value. Anticipating your needs, boosting your performance and keeping you informed are the challenges that TrackAd’s Customer Success team takes on every day. Its expertise and responsiveness are unanimously recognized by our clients, who consider them a major asset in achieving their objectives.

Today’s marketer is using a variety of channels to reach prospects and consumers and is targeting them via their preferred devices. This rise in marketing sophistication, and the number of gadgets a user leverages each day to consume digital content, make it difficult, if not impossible, to identify the person operating the device and their buying behaviours. Unless the user is logged in, modern tracking solutions rely on IP addresses and device IDs to identify the email and landing page assets a user engages with, which are typically tied to a marketing campaign. These IP addresses and device IDs provide basic information like location and previous browsing history, but not who the specific person is or their purchasing habits. FuseCommander solves for this by stitching together the user’s complete buyer’s journey including their preferred devices and channels, and the messaging that prompted them to act.

As a result of the increasing number of data breaches and the misuse of personal information, privacy management is a growing part of the modern marketing landscape. The General Data Protection Regulation (GDPR) has largely been perceived as a legal issue, due to the fines that can be imposed because of non-compliance, but it’s also created opportunities for brands to build greater trust with their users. In fact, according to research conducted by iProspect, 88% of global marketers say trust is a priority in 2019, and they are looking to build this trust through credibility, relevancy, and reliability. Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. TrustCommander prevents the execution of tags that weren’t explicitly authorized by users.

MINT.ai is an AI-powered Advertising Resource Management (ARM) platform that unifies advertising data, automates workflow tasks, and deploys intelligent multi-agent AI systems across the full campaign lifecycle to improve efficiency and drive better business outcomes. It brings together AI Agents, workflow automation, and unified data into a single solution purpose-built for advertising resource management, enabling teams to plan, buy, activate, analyze, and optimize campaigns from one place with real-time insights. Its proactive AI multi-agent system acts like specialized virtual team members that collaborate with human teams to automate repetitive media planning and buying tasks, provide real-time performance reporting, and suggest adaptive optimizations that aim to maximize return on investment. MINT’s data layer standardizes and harmonizes advertising data across channels, offering a single source of truth for spend and performance insights.

Commanders Act Customer Data Platform lets you increase sales and loyalty through meaningful relationships with your leads and customers. New customer acquisition costs continue to rise but conversion rates have remained flat at 2.5%-5%. Brands are increasingly collecting data insights such as behavioral, demographic, psychographic, etc., from each and every lead and customer interaction because they know it can be used to improve their marketing campaign performance. That’s why it’s imperative you collect data from every lead and customer interaction. You should also cleanse, standardise and store it in a centralised database that’s accessible by all of your marketing channels, or used by your sales and customer service agents in your CRM platform. To truly be customer-centric, marketers first need to be data-driven. Therefore, it’s critical marketers have access to reliable data to evaluate the performance of their marketing tactics.